Vanity Fair

As Consultant and Interim President for SANDOW Media, successfully audited and optimized NewBeauty and TestTube brands, enhancing performance across brand channels and the beauty subscription service. Key achievements include:- Led the entire 40-person team, providing strategic direction and oversight.- Spearheaded the replatforming of the website, negotiating strategic partnerships and implementing performance enhancement strategies for digital content and e-commerce.- Designed and implemented a new organizational structure, including sourcing and hiring key executives, managing talent acquisition at all levels.- Spearheaded the creation of new business and revenue streams, including events and content streaming services, to diversify brand offerings and drive growth.- Developed and executed short- and long-term growth strategies, ensuring P&L success and positioning brands for sustainable expansion.

As a key leader reporting directly to the CEO of the largest privately held medical media company in the U.S., spearheaded comprehensive content strategy and led 35+ brands spanning various channels including web, print, social, video, podcasts, and events. Key achievements include:- Oversight of a 70-person internal team and management of an extensive network of external freelancers, vendors, and Key Opinion Leaders (KOLs) to ensure seamless execution of content initiatives.- Implementation of KPIs and data capture methodologies to drive content strategy, influence market trends, and align with operational objectives.- Direct management of budgets and forecasting, resulting in a remarkable 37% reduction in direct costs despite portfolio growth and the launch of five additional brands.- Development of robust business plans and product roadmaps, outlining detailed goals, timelines, features, resources, and priorities.- Implementation of cutting-edge technology and processes to rapidly scale business operations and brands, including the successful launch of an enterprise Data Asset Management (DAM) system and optimization of CMS platforms.- Collaboration with HR and legal counsel on matters including contract negotiation, conflict resolution, and M&A activities to ensure regulatory compliance and mitigate risks.

As the driving force behind the strategic development of Reader's Digest and its affiliate brands across digital, social, and print platforms, implemented lean systems, optimized budgets, and cultivated a culture of robust growth. Key accomplishments include:- Leadership of a dedicated team of over 30 professionals, overseeing the strategic operations of brands catering to an engaged audience of 20 million.- Collaboration with senior leadership to shape Reader's Digest's strategic planning initiatives, focusing on scaling content, driving traffic growth, implementing lean budgeting strategies, and fostering talent development.- Hands-on management of day-to-day operations and general business initiatives across all brand extensions, while forging partnerships with marketing and advertising entities to maximize collaborative opportunities.- Spearheaded strategic relaunches and new product development initiatives, driving innovation and growth while maintaining brand integrity.- Played a pivotal role in shaping new company identity and branding strategies, ensuring alignment with evolving market trends and audience preferences.

As Head of Operations, managed all content surrounding the 11-million circulation magazine and growing website, Prevention.com, and digital extensions, as well as spearheading special launches including the Flat Belly Diet! brand books, DVDs, and digital properties. Directed the integration of editorial workflows and implemented publishing tools to drive operational excellence, collaborating across HR, legal, finance, marketing, sales, and technology teams. Additional achievements include:- Implementing change management practices to streamline workflows and foster continuous improvement.- Leading initiatives to identify and address operational inefficiencies, enhancing communication and collaboration between departments.- Selected for a specialized team to assess enterprise-wide technology, resulting in the successful implementation of new tools and tech solutions that significantly boosted workflow efficiency and productivity.

As Managing Editor at Jane Magazine, spearheaded editorial, photo, and design functions. Teamed up with the Editor-in-Chief to drive content creation, orchestrate high-profile photo shoots and celebrity features, and supervise a 30+ member team. Coordinated with Condé Nast departments to manage budgets, assess staff performance, handle contracts, and nurture vendor relationships.

Consulted for a large number of clients on content creation, technology solutions, staffing design, workflow implementation, and process improvement. Brands included: Harper’s Bazaar, Marie Claire, Domino, Cosmo, The New York Times Magazine, Velvet (Dubai), Cargo, Men’s Vogue, Portfolio, Brides, Quest, Interview, Etc.

Directed the smooth transition of a lifestyle brand's business and operations from California to New York, concurrently driving the creative evolution of Genre Magazine. Revitalized the brand's aesthetic across the board, instating rigorous art and editorial guidelines and fostering celebrity involvement in content. Orchestrated and supervised design and photography teams, ensuring comprehensive oversight of production encompassing personnel, suppliers, and finances.

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