Kerrie Laird

Kerrie Laird Email and Phone Number

EMEA Product Services Consulting Director @ Broadcom
san jose, california, united states
Kerrie Laird's Location
Greater Reading Area, United Kingdom
About Kerrie Laird

Experienced director with a proven track record in driving innovative strategies/solutions and championing customer experience. Expertise in customer engagement, strategic partnerships, and business transformation which aligns perfectly with the goal of driving adoption, revenue growth, and customer satisfaction. My collaborative approach and commitment to excellence makes me an enthusiastic advocate for a company's mission to deliver exceptional success plan offerings.

Kerrie Laird's Current Company Details
Broadcom

Broadcom

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EMEA Product Services Consulting Director
san jose, california, united states
Website:
broadcom.com
Employees:
40919
Kerrie Laird Work Experience Details
  • Broadcom
    Emea Product Services Consulting Director
    Broadcom Nov 2023 - Present
    Responsible for Tanzu Professional Services & Solutions across EMEA• Lead a team consisting of 5 Line Mgrs, Solutions Architects, Delivery Architects, Delivery Leads & Product Mgrs• Active member of the EMEA SLT who meet weekly to review pipeline, forecast and business health• Responsible for owning and managing the EMEA Services P&L• Act as senior sponsor for key strategic customer accounts & engagements• Represent Tanzu leadership at corporate meetings and events• Oversee the development and launch of new product services working across the business to ensure requirements are captured and considered at all levels• Redefine the Tanzu Services Partner Strategy based on new Broadcom rules• Mentor a number of individuals across the business at all levels
  • Vmware Tanzu
    Managing Director, Rapid Portfolio Modernization Consulting
    Vmware Tanzu Apr 2022 - Nov 2023
    Responsible for Tanzu Application Modernisation & Migration Services across EMEA• Lead and grow new team & portfolio across the business • Active member of the EMEA SLT who meet weekly to review pipeline, forecast and business health• Responsible for owning and managing the EMEA Services P&L• Represent Tanzu leadership at customer meetings and events• Oversee the development and launch of new product services working across the business to ensurerequirements are captured and considered at all levels• Mentor a number of individuals across the business at all levels
  • Red Hat
    Emea Senior Consulting Practice Manager - Cloud Native Solutions
    Red Hat Oct 2020 - Apr 2022
    Responsible for the EMEA Cloud Native solutions such as Containerisation, Application Modernisation & Migration, Cloud Native Development, DevSecOps, AI/M, Business Automation & Agile Integration.Key Responsibilities:• Lead a practice of pre-sales and delivery architects (some of the most senior in EMEA) specialising in Cloud Native solutions• Engage with both sales and services across EMEA to qualify, scope and deliver transformational programmes• Work with senior customer leaders to help shape their Cloud Native strategy and determine the right solution to meettheir business needs and achieve maximum business outcome• Work with EMEA regions to develop and shape solutions fit for their markets• Work with EMEA marketing to create customer case study references based on successful engagements• Work with the EMEA GTM (go to market) specialists to determine strategy & financial targets for selected solutions• Create and run solution enablement to raise awareness and build capability within the EMEA regions• Work with the Global Solution leadership team to ensure EMEA is represented in the global solution strategy• Work with our partner Ecosystem to develop joint go to market strategy and deliver Cloud Native Solutions• Senior mentor to a number of individuals across EMEA and North America
  • Red Hat
    Emea Consulting Practice Manager - Cloud Native Dev
    Red Hat May 2018 - Oct 2020
    Responsible for the EMEA Cloud Native solutions such as Containerisation, Application Modernisation & Migration, Cloud Native Development, DevSecOps, AI/M, Business Automation & Agile Integration.Key Responsibilities:• Lead a practice of pre-sales and delivery architects (some of the most senior in EMEA) specialising in Cloud Native solutions• Engage with both sales and services across EMEA to qualify, scope and deliver transformational programmes• Work with senior customer leaders to help shape their Cloud Native strategy and determine the right solution to meettheir business needs and achieve maximum business outcome• Work with EMEA regions to develop and shape solutions fit for their markets• Work with EMEA marketing to create customer case study references based on successful engagements• Work with the EMEA GTM (go to market) specialists to determine strategy & financial targets for selected solutions• Create and run solution enablement to raise awareness and build capability within the EMEA regions• Work with the Global Solution leadership team to ensure EMEA is represented in the global solution strategy• Work with our partner Ecosystem to develop joint go to market strategy and deliver Cloud Native Solutions• Senior mentor to a number of individuals across EMEA and North America
  • Red Hat
    Emea Modernisation Architect
    Red Hat Aug 2017 - May 2018
    Working with customers to establish their business challenges and focus areas in order to assist with defining a strategy for change.
  • Vodafone
    Enterprise Business Strategy And Innovation Lead
    Vodafone Oct 2015 - Mar 2017
    Newbury
    In addition to the Enterprise Innovation Programme, I am also responsible for the Customer Experience Centre Strategy at Vodafone HQ, ensuring that at every touch point Vodafone has with their customers, their experience is the best it can possibly be.Key Achievements:• Created a new strategy which redefines the purpose and role of the Customer Experience Centre putting in place key metrics for measuring success.• Led the CEC change programme that transformed the way Vodafone engages with customers via innovative, interactive storytelling that brings the Vodafone and partner portfolio to life.• Established key relationships with Vodafone’s strategic partners such as Samsung, Cisco, Huawei and HP in order to incorporate their solutions into the facility.• Own and develop the UK Innovation programme building content and insight that is fed back into the business. • Engaged as Innovation subject matter expert for Vodafone’s ‘Your Ready Business’ campaign providing insight and content for published articles/videos.
  • Vodafone
    Senior Business Transformation Programme Manager
    Vodafone Jan 2012 - Mar 2017
    Newbury
    Work with senior leadership teams in order to create business transformation strategies under the key themes of People, Process, Technology and Space.Key Achievements:• Led the development of the business transformation methodology, tool-sets, commercial propositions and corresponding professional services.• Managed a team of consultants to deliver projects with supporting business cases which include (but not limited to):o Property rationalisation savings of up to £4k/per employee/per year and o Mobilisation of frontline services with over £640k productivity savings per annum• Coached and mentored junior delivery resources within the team, signing off proposals & commercials.
  • Vodafone
    Strategic Partner Manager
    Vodafone Mar 2011 - Jan 2012
    Newbury
    Manage the relationship between Vodafone and strategic mobility partners. Built, developed and managed the Vodafone propositions/business plans with the partners to develop their capabilities against Vodafone objectives/agreed sales targets.Key Achievements:• Managed the on/off-boarding of new corporate and strategic business partnerships including contract negotiation.• Worked closely with the Vodafone sales team providing industry specific knowledge for qualification and proposals.• Maintained weekly forecasting and tracking of opportunities in SalesForce.com - reporting to senior management.• Collaborate with Marketing, Innovation and Business Development Customer functions to understand the dynamics of the relative market(s), customer needs in order to analyse which partners can represent incremental value to Vodafone.
  • Vodafone
    Senior Programme Manager
    Vodafone Jan 2006 - Mar 2011
    Staines
    Project Managed large complex mobility solutions on time and on budget for enterprise customers such as T-Mobile, Orange, Eneco Energy, Bristol Water, Cable & Wireless and Innserve.Key Achievements:• Responsible for managing budgets in excess of £1m and managing delivery teams of up to 10 based in the UK and Europe. • Developed Project Initiation documentations, kick off presentations and detailed overall programme plans.• Followed standard PRINCE2 project management principles and created a standard weekly project report for distributing to the key stake holders detailing the project’s current status, risks and issues and highlights for the following week.• Led Project Executive Group meetings with customers held on a quarterly basis to discuss the project’s progression.• Provided support to Project Directors by producing project estimations, project plans and resource plans for future projects broken down by individual work stream and number of man-days.• Conducted weekly meetings to ensure project team are on plan and discuss any risks, issues or concerns they may have.• Engaged as subject matter expert working with sales teams to respond to RFPs and RFQs.• Developed a billing/PM process training course for PM's within the practice covering the end to end process for bringing a project into delivery, going live and how to bill. Lead the delivery of the training plan for all PM's and senior management.
  • Aspective
    Senior Business Analysis Lead
    Aspective Jan 2004 - Dec 2005
    Staines
    Lead Senior Business Analyst within the Mobility solutions delivery team. Key Achievements:• Engaged as the subject matter expert for the implementation of mobilisation solutions to facilitate workshops and interviews with customer’s key stakeholders.• Analysis and the re-engineering of key business processes for customers in order to drive improved effectiveness and efficiency. Produced roadmap and won buy-in for change with board-level stakeholders.• Led customer workshops to highlight impact on the business, areas of change/risk and strategies to facilitate the business transition during the implementation lifecycle.• Produced gap analysis documentation following the identification of gaps between the customer’s requirements and the product being implemented. These documents form the basis of the business case and are critical to the sale of solutions.• Coached and mentored junior BA resources within the team.
  • Aspective
    Solution Build Team Lead
    Aspective Jan 2003 - Dec 2004
    Staines
    Responsible for managing a build team within the applications group of up to 5 developers. Key Activities:• Provided consistency throughout the build phase acting as primary contact between the customer and the build teams. • Ensured the end to end solution not only complies with the functional design but also meets the customer’s requirements.• Produced detailed solution build project plan to include all build activities and allocated resources with milestones reflected in the Project Manager’s main project plan. • On time and budget management of the build team against the project plan with regular reporting to the project and programme management teams.
  • Aspective
    Wfm Product Developer/Configuration
    Aspective Nov 2002 - Dec 2004
    Staines
    Working as a memeber of a team of developers to configure the WFM solution according to defined requirements. Key Activities:• Creation of custom WFM status workflow using configuration toolset• Customisation of database triggers/stored procedures• Creation of customer facing portal using configuration toolset and customised jsps• Creation of portal and mobile user profiles• Unit testing & management of code using Sourcesafe• Assisting in the creation of system test scripts and training material
  • Dataroam
    Wfm Product Developer/Configuration
    Dataroam Feb 2001 - Nov 2002
    Slough
    Working as a memeber of a team of developers to configure the WFM solution according to defined requirements.Key Activities:• Creation of custom WFM status workflow using configuration toolset• Creation of customer facing portal using configuration toolset• Assisting in the creation and execution of system test scripts• Assisting in the creation of training material and running end user training
  • British Airways
    Product Developer
    British Airways Jul 1999 - Nov 2000
    Heathrow
    I joined British Airways following successful completion of a year’s placement with them which formed part of my university course. During my time with British Airways my primary role was product developer on a freight monitoring system.Key Activities:• Development of custom functionality specific for customer needs.• Production of product’s on line help system.• Management of over-seas developers ensuring tasks were completed to design and delivered on time.• Provide on site support during implementation which included spending periods of time in countries such as Amsterdam and Oman.

Kerrie Laird Education Details

  • Sheffield Hallam University, Sheffield
    Sheffield Hallam University, Sheffield
    Business Information Technology
  • The Netherhall Sixth Form Centre
    The Netherhall Sixth Form Centre
    English, Art, French
  • The Netherhall School
    The Netherhall School
    English, Maths, Art, History, Physics, Chemistry, Biology, French, German

Frequently Asked Questions about Kerrie Laird

What company does Kerrie Laird work for?

Kerrie Laird works for Broadcom

What is Kerrie Laird's role at the current company?

Kerrie Laird's current role is EMEA Product Services Consulting Director.

What schools did Kerrie Laird attend?

Kerrie Laird attended Sheffield Hallam University, Sheffield, The Netherhall Sixth Form Centre, The Netherhall School.

Who are Kerrie Laird's colleagues?

Kerrie Laird's colleagues are Priyanka S, 杨万里, Christopher Ruhter, Javier De Salas, Trevor Liu, Svensson Chai, Angie Qian.

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