Kerrie Mitchell Email & Phone Number

Detroit, Mi, Us

Detroit, Michigan, Us

Detroit, Michigan, Us

Detroit, Michigan, Us

Reporting to the CEO, and as a member of the executive team, I am responsible for:• Developing and implementing fundraising and marketing components of the strategic plan for the organization. Contributing to the positive culture shift within the organization with over 500 employees and over 35 programming sites throughout Detroit. • Leading all aspects of fundraising that includes- grant writing, individual and corporate giving, annual fund, major gift, special events, stewardship, direct mail, planned giving, endowment and digital strategies.• Leading and evaluating six direct reports and two contractors.• Increasing fundraising from $47M to $52M annually by implementing, composing fundraising and marketing plans for agency. • Directing all marketing initiatives such as public relations, client recruitment, brand awareness, community partnerships and marketing campaigns that include video production, graphic design and more.• Leading all aspects of volunteerism and board engagement/recruitment.Over the past 6 years, I accomplished:• Grown marketing and development department from a team of 3 to a team of 6 with two contractors.• Grown our annual fundraising budget to 5.5M from 1.5M.• Lead and sustained a capital campaign for the Matrix Center that is currently on task to completing a 2.5M renovation project. • Created programs and maintain client participants that lead to creating a surplus in programming that typically operated in a deficit. • Overtime grew and developed special fundraising events to gross over six figures annually. • Recruited and maintained six board members who maintained engaged and have contributed to the mission. • Developed marketing initiatives that yielded over 1.9 million in earned media placements in one year. • Over exceeded a $250,000 media campaign for our Community Health Division for the City of Detroit. • Reduced overhead spending departmentally while increasing fundraising capacity.

Lansing, Michigan, Us

Elevated to a statewide position with Michigan Crossroads Council, Boy Scouts of America. Reporting to the Director of Marketing, and working closely with the CEO, I was responsible for:• Overseeing communications initiatives statewide that execute the mission of preparing young people for life. • Serving as team lead in some capacities to build marketing and communications strategies to improve the image, grow membership, support fundraising goals, program participation, and volunteer engagement.• Communicating effectively to target audiences through strategic marketing, promotions, public relations and donor relations campaigns.In 14 months, I accomplished:• Assisted in the annual marketing membership recruitment campaign using grassroots marketing, media buys, digital strategy (earned, owned and paid media), press releases (statewide and hyper local) and Public Service Announcements. • Created and lead the first statewide community service initiative to benefit the city of Flint, Michigan. Lead 300 + volunteers and team members that resulted in 3,000 cases of water being collected and hand-delivered to Flint residents and obtained over 10 media hits statewide.• Obtained over 75 media hits since transitioning into new role in January 2016 throughout the state.

Detroit, Mi, Us

• Improving the Council’s image and relationships by spearheading marketing initiatives, internal and external communications, and media relations throughout Southeastern Michigan. • Securing community partnerships to strengthen Scouting’s community efforts and quality programming.• Overseeing the creative direction and execution of brand management, collateral materials, and digital strategy to ensure consistent and target messaging.• Developing and executing marketing and communications strategies and tactics to grow membership, expand program participation, and increase financial support to the Council. • Collaborating with community partner’s public relations teams to externally communicate organization’s mission.In 10 months, I accomplished:• Secured media placement in top media outlets such as WDIV-TV Local 4, DBusiness, The Oakland Press, and The Detroit Free Press in advance of organization acquisition and have increased our media presence by 80%.• Increased our social media presence by 25% using original and innovative content.• Garnered over 200 media hits since starting with the organization in January 2015 that includes new and traditional media such as TV, print, radio and online audiences.• Produced collateral material and marketing campaigns for donor stewardship and membership growth, which has spiked a 3.6% traditional membership growth in 2015. • Created a portfolio of testimonials from Scouts and volunteers to show the benefits of Scouting that are used for website publications, donor stewardship, grant proposals, and media pitches to inspire people to act.• Lead 150 + volunteers and staff to facilitate a new partnership for a community service campaign called Scouting for Clothing to benefit St. Vincent de Paul which garnered over 25,000 pounds of clothing.

Detroit, Mi, Us

Part of a three-member development team reporting to the Chief Advancement Officer, I was directly responsible for: • Assisting in special and third party events generating upwards of $1 million annually.• Writing original content for organization's website, newsletters as well as community blogs to increase individual donors. • Managing internal communications, growing and maintaining all social media channels.• Planning and publicizing events, including negotiating vendor contracts and designing promotional materials.• Creating and distributing press releases and pitches to local media outlets.• Devising optimal marketing strategies to reach target audiences.• Developing brand identity, including distinctive graphic style and tone, for all organization's communications.• Evaluating advertising and promotion programs for compatibility with public relations efforts.In this role, I accomplished: • Secured media placement in top national and local media outlets such as Associated Press, Fox 2 News, Crain's Detroit Business and DBusiness in advance of organization acquisition and increased media hits by 60%.• Secured a 12- week radio interview segment on a top 10 radio show in the market.• Crafted, created, and produced 12 highly effective marketing videos to build the organization's brand, promote athletic program participation that resulted in an increase in membership and program participation by 20%.• Increased our social media presence by 37% through innovative content and community partnerships.• Created, developed and managed organization's first formal employee communications system to distribute organization news and critical information.• Worked directly with ad agencies for developing and launching a new brand identity including name, logo, color palette, website, promotional materials and commercials that aired on local television and radio stations.

London, Gb

Held various positions within the company, I took pride in being a dedicated reporter with a nose for news, a passion for the community with impeccable ethics. I became fully engaged in digital marketing for various shows I produced on air and I was responsible for: • Execution of content strategies across Radio One Detroit's cluster stations websites and social media sites that included publishing and deploying content on several digital platforms.• Assisted in managing and operating over 12 social media sites.• Intricate team player of strategizing, promoting and facilitating several high profile events for stations. • Created multichannel marketing campaigns, including commercials, text contests, social media and web content that led to increased listenership and web traffic and allowed the show to build stronger relationships with its audience.• Creating daily electronic newsletters, polls, galleries, playlist, event posts, and research statistics and remained abreast with continuous digital and social media evolution.• Developing daily sound of a major day part to attract new audiences and provided announcer with compelling content such as daily show run-downs, segments, and interviews.In this role, I accomplished: • Garnered social media growth with content that accounted for 20-30 percent of the site’s daily traffic.• Increased newsletter impressions and subscribers by 45%.• Stayed abreast of current news, events and trends locally/nationally that were relevant and compelling to listeners.• Performed up to 20 live reports per show that included breaking news, traffic, weather updates and job alerts to metro Detroit.• Offered a sense of authority and authenticity in every report that resulted in ratings increasing for each various timeslots.

London, Gb

* Dedicated reporter with a nose for news, a passion for the community with impeccable ethics. * Provided breaking news live, traffic and weather updates to metro Detroit. * Localized and produced The Tom Joyner and Rickey Smiley Morning shows. Wrote and reported news, traffic, weather and job alerts on-air. * Offered a sense of authority and authenticity in every report that resulted in ratings increasing for the show’s timeslot.* Developed and delivered presentations to corporate and community groups throughout the metro Detroit area.

- Adept storyteller who treated news, entertainment, politics, features and other events with equal passion while adhering to deadline. - Shot and edited video in a timely manner to continue breaking coverage.

New York, Ny, Us

I accepted the position as marketing assistant/videographer after the completion of my internship.• Wrote and produced compelling human interest stories about celebrities and public figures.• Assisted with various special event for listeners with an upward of 300 attendees.• Produced documentaries, web series and on-air live events.• Interviewed entertainment guest on Off the Air web series.• Assisted in marketing the annual Coats for Kids Radio-thon benefiting the Salvation Army.• Wrote, produced and voiced concepts and spots for current shows and advertiser-sponsored campaigns.• Collaborated with team leadership on key editing and production decisions.• Captured and edited post-show recaps, highlighting successes and opportunities for improvement.

-Worked as an assistant reporter by conducting interviews for soundbites, producing packages for newscasts, generated and pitched news stories in news meeting as well as perfected craft in the field on camera.

Toledo, Ohio, Us

- Worked as a assistant producer on a weekly talk show "Deadline Now with Host Jack Lessenberry". Duties included producing live show, booking, researching guest and working teleprompter for live show.