Kerrie Defelice Email & Phone Number

Columbia, Maryland, United States

May 2024: Named one of the restaurant industry’s most influential marketers, according to National Restaurant News readers

Columbia, Maryland, United States

Establish striking visuals for brands, such as The Greene Turtle, ITA Group Holdings, Neo Pizza + Taphouse, Regionale, Fat Patties Burgers + Beer, Clark Crew BBQ, Madrid Spanish Taverna, Papi’s Cuban Grill, and Maryland’s first Sportsbook & Lounge, The Greene Turtle betParx Sportsbook. Shape distinct brand identities, formulate graphic designs, and create merchandise in addition to forward-thinking user experiences. Launch creative ideas swiftly by consistently providing ahead of schedule. Oversee photography sessions aimed at inventive advertising and menu design. Organize Marketing Calendar and produce, coordinate, and oversee pair of Instagram Social Media platforms. •Served as content creator and social media coordinator for @TheGreeneTurtle, previous coordinator from January to May 2023 as compared to ownership starting June to October 2023 witnessed 3.7% rise in followership and upliftment in key Instagram metrics, such as post interactions, visibility, appreciation, views, unduplicated reach, profile discovery, and account visits.•Designed exceptional brand identity system for The Greene Turtle betParx Sportsbook, leading to heightened brand visibility and enhanced market competitiveness.•Formulated one-of-a-kind brand identity system for Fat Patties Burgers + Beer, resulting in increased brand recognition and customer loyalty.

Developed impactful aesthetics, surpassed customer anticipations, and attained task goals. Spearheaded projects with multiple partners, including Laurel Valley Country Club (Ligonier, Pennsylvania), Jonathan’s Landings Country Club (Magnolia, Delaware), Kenwood Country Club (Cincinnati, Ohio), College Golf Experience, and Dakota Creative Partners (Venice Beach, California). •Partnered with esteemed organizations like PGA of America, BMW, Bobcat, 3M, & The Bridges at Rancho Santa Fe to plan outstanding visual communication strategies via Dakota Creative Partners

Rehoboth Beach, Delaware, United States

Collaborated with other concepts to comprehend project specifications and marketing goals for securing visual solutions. Evaluated markets and consumer trends to find potential opportunities for driving design and execution of targeted marketing campaigns. Planned stringent quality control methods to maintain adherence to design standards and industry best practices. •Created engaging and captivating graphic designs for digital and print campaigns, advertisements, and restaurant menus, spanning over 22 distinct restaurant concepts in Delaware. •Orchestrated comprehensive branding strategies as Graphic Designer/Marketing Assistant for restoring consistency across numerous restaurant brands. •Supervised workspace solo due to frequent absence of chief officer engrossed in seafood market operation for underpinning limited requirement of role.•Detected gap in brand uniformity and introduced unified brand guides for all 22 restaurant concepts.•Implemented potent marketing methods by directing marketing undertakings.

Baltimore, Maryland Area

Steered development and execution of protocols to improve customer service skills, resulting in higher guest satisfaction ratings. Conducted comprehensive market research to identify customer preferences for facilitating creation and performance of personalized beverage promotions. •Distinguished as trusted confidante to international trainees for exceeding level of trust typically expected from managerial role while fostering strong connections and enhancing learning experience.•Earned appointment as exclusive service provider for elite reservations and distinguished member festivities for ensuring top-tier customer experiences.•Successfully transitioned to role of prominent server and F&B educator within four years by demonstrating dedication and expertise.•Served as Food & Beverage Instructor and Foremost Server at Baltimore Country Club for delivering exceptional service.

Baltimore, Maryland

Adapted marketing strategies for diverse environments, including locations where size limitations hindered comprehensive analysis of campaign success and marketing needs. Demonstrated flexibility and ability to provide context for unique operational challenges Secured five-month internship as Marketing & Communication Assistant at Baltimore Country Club during final college semester. Accrued office space working experience. Fostered formulation and implementation of marketing strategies.•Participated in communication and marketing initiatives for guaranteeing successful visibility and networking.

Baltimore, Maryland

Acquired crucial expertise in print and digital graphic design for underpinning National Aquarium's visual communication efforts. Jointly crafted compelling visual content with team for marketing and educational intents. Obtained expertise in structured environment, appreciating prestige accompanying National Aquarium, despite limited workload.

Graphic Design, Graphic Design, 3.78 Gpa

Art History Minor

Certificate, Digital Marketing

August 2020- December 2020

Workshop, User Experience Design Bootcamp

Graphic Design, Semester Abroad Program