Kerrie Flaus Email & Phone Number

United Kingdom

As an Director-Owner of Juststuf, the boutique Brand Partnership and Sponsorship Consultancy, it is my responsibility to inspire our colleagues and fellow marketers via sharing knowledge around both the opportunities and the benefits of brand partnerships and sponsorships, and showing them how partnerships should be in their marketing mix to effectively drive an uplift in sales and profits for the company.My core role is to explore the partnership marketplace, armed with an understanding of a brands data, strategy insight and objectives, and deliver back ideas that will help brand teams and their activation agencies discover the world of partnerships, and identify relevant properties with authentic Rights Holders they want to and will benefit from, collaborating with. These ideas seek to create real change and be a key part of the tactical mix and execution, both within an organisation and most importantly, and to change how customers perceive and interact with a brand through the Discovery, Trial and Advocacy stages of customer relationships.

Delivered six Rally Sport titles of Richard Burns Rally (the best ever rally simulation PC game in the world), Rally Championship (with Possum Bourne) and Rally Championship Xtreme. Working across both SCi publisher and Warthog developer teams, together we designed, licensed, generated content, input core driving elements, assured quality control and influencer marketing. I was responsible for the product launch, PR collaboration, Press event activation (Lapland) and the coordination of product and packaging elements globally to bring the product end-to-end concept to completing into Game Stores, reporting to the Marketing Director SCi.

Responsible for management of key clients, i.e Zurich Insurance to build stronger and more collaborative relationships and deliver specific digital and new media projects end-to-end. Shared in new business development and large agency account pitch presentations for automotive Ford and Hyundai, including market research, strategic outlook and tactical execution, working closely with the creative team and other core pitch team members.

Bristol, United Kingdom

This position gave me responsibility for the operations, resourcing, budgeting, relationships, agencies, sporting organisations, suppliers, marketing and communications of the UK based motorsport programme and UK market events programme working with the Head Office in Malaysia. The marketing scope was to integrate the motorsport platform into the wider dealer network, communications planning, events and engage in technology transfer into road vehicles to ultimately change perception of the brand and drive sales. The events programme encompassed lifestyle events, county shows, brand ambassadors and working with internal and external marketing to deliver interesting and engaging experiential marketing activation, PR opportunities and gathering data capture to assist the dealer and retail network to increase sales of road cars, aftersales products and aftercare services. The motorsport programme channeled my work with the sports governing bodies and other manufacturer peers to add value into the growth of motorsport in the UK.

New Zealand

Working within the 'New Bank' marketing and internal communications team at Head Office, Wellington New Zealand, I was within a small, hand-picked team seconded from the regional branches where I worked as the front person, Customer Orientation Officer, in a large Hawkes Bay Branch. My role in HO was to work within the small & agile team to harness internal customer orientation and coordinate the creation of assets, such as film, video, print comms and audio to reach internal stakeholders to share 'when we know you know' information throughout the (largest bank merger in the history of NZ) and reassure and support them during the transition.

The Mini Mba In Brand Management, Brand Management

Education record

The Mini Mba In Marketing, Marketing

Ambassador For Sustainability - Center For Sustainable Destinations, Sustainability Studies, Completed Conference Course - February 2008

Bachelor’S Degree, Marketing And Public Relations

Certificate In Direct Marketing, Merit

This course ran over multiple weekends during the year and the course specialised in Direct Marketing, and consumer communications.

High School, School Certificate And University Entrance Accredited Were Achieved

Activities and Societies: Netball, Music play - Flute/Viola and Orchestra, Music theory - Royal Schools, Amateur Drama - staging

Tv Masters Certificate