Kerrie Lepage Email & Phone Number

Wilmington, Massachusetts, United States

Wilmington, Massachusetts, United States

Waltham, MA

• Combined passion for creating best-in-class customer experience with strong analytical skills to develop cost-effective creative, integrated, multi-channel marketing campaigns that build brand awareness and reputation..
• Led the customer relationship management (CRM) strategy, nurturing inquiries to unprecedented levels (scoring, email, A/B testing, landing pages, new features). Increased conversion rate by more than 3% and increased.
• Played a pivotal role in mission critical cross-functional initiatives, guiding the development of a new customer-facing online ordering platform; increased order completion (conversion) by more than 3% in the first 6.
• Conducted influential industry and market analysis; secured funding for automated email marketing campaign with affinity messaging, increasing customer participation by more than 5% over 3 months.
• Implemented SEO and content marketing strategy, using Wordstream to identify keywords; grew website traffic by more than 36%.
• Overhauled corporate blog and took ownership for content creation; received Content Marketing Award (CMA) for best corporate blog in 2019. Increased subscribers by more than 10%.

Beverly, MA

• Selected based on prior success to develop and execute fully integrated marketing campaigns for customer acquisition, retention and overall brand awareness for 3 unique brands. Tasked with creating a centralized.
• Built marketing team from the ground up, directing and coaching team of 3 to on time / on budget execution of digital campaigns that increased lead volume by 25% and conversion rates by more than 5%.
• Streamlined acquisition process through launch of software system; reduced time to contact by 50%, increased appointments by more than 30% and achieved 15% revenue gains.
• Analyzed direct mail campaigns and performance to identify areas for improvement, adjusting tactics to meet and exceed goals.
• Partner with Director of Sales to cultivate new travel partners and other brand relationships; propelling brand awareness among industry trade leaders and partners.

• Provided marketing leadership, innovative solutions, and new customer acquisition strategies for the Consumer Banking and Commercial Lending Divisions. Architected creative, integrated, multi-channel marketing.
• Evolved Marketing Customer Information File into an efficient customer relationship management (CRM) tool, adding marketing automation capabilities to enhance customer communication, growth and retention.
• Anchored marketing analytics to strategy by launching a dynamically generated household level report; earned praise for providing Executive Leadership and the Board of Directors with superior benchmarking capabilities.
• Initiated first-ever integrated marketing campaign (direct mail, promotions, and outbound calling) focused on the consumer loan business, driving a 26% increase in revenue.

Maintained and operated the Marketing Customer Information File (MCIF) for the support of 48 banking offices. Executed program enhancements, changes and additions to interfaces, for the MCIF system. Coordinated the implementation of branch specific direct mail programs in support of various business lines within the Consumer Banking Division. Monitored.

Worked within a team environment to carry out a full range of marketing database functions. Assisted with various competitive, market and customer research projects and analyses. Assisted with in-branch promotions and communicating marketing plans. Developed creative print and direct mail marketing collateral. Provided direct support to Database Marketing.