As the Vice President of Content, I work closely with Steller's top executives to help identify strategic content and marketing goals to support Steller business initiatives, then develop and ensure the progress of the roadmap with our global team. I help develop and manage content partnerships and programs, and lead brand messaging, marketing, and communications. I also collaborate with the Vice President of Product to align content and product strategies internally and externally.

As the Senior Program Manager at Steller, I managed and organized programs across multiple remote global teams, divisions, and partners for optimal efficiency and return-on-investment, as well as led copywriting and editing projects for all marketing and communications projects. I led the management of partnerships with leading travel brands, such as Bing Travel and Trivago, as well as coordinated, strategized, and ran paid media campaigns for major Tourism Board partnerships. I was selected to help lead Steller through a major multi-day branding event in September 2021.

As the Lead Content Producer / Content Manager, I managed, scheduled, and produced content for Steller and Steller social media This included developing and implementing a strategy on Pinterest that increased impressions by 144,000 in 4 months. Previous to the acquisition of Steller in 2018, I managed and produced content, and ran social media for Expedition Travel Advisor (ETA) and its brands CruiseNorway.com and ExploreYourWorld.com. I was responsible for increasing Cruise Norway’s Facebook likes by 371% in 1 year with a combination of engaging organic content and paid advertising. I also wrote and organized content in a CMS for more than 2,700 cruise itineraries across ETA's brand websites.

Highland Rain Creative is a communications consulting company that solves content problems for a wide variety of clients via freelancing services and business-to-business contracts. Clients include:• Expedia, Inc. • The Seattle Times • BDA Inc. Merchandising • 2Toms Athletic Products• Northwest Catholic Magazine • Bastyr Magazine • LILT Marketing • King County Journal Newspapers • Orca Running• Expedition Travel Advisor (joined company)

Topics Entertainment is a multimedia publishing and distribution company, offering DVD, software, and audio products to club, mass, and chain retailers throughout the United States, Canada, and Mexico.• Researched and wrote packaging copy for hundreds of DVD and software products sold at retail establishments, such as Costco and Sam’s Club• Wrote TV commercial script (2014) and radio ad script (2015) for the language-learning line, Instant Immersion• Created print ad copy and sales sheets for all products• Designed marketing and sales slides for executive presentations• Edited and redesigned a line of language-learning workbooks for the Instant Immersion brand• Strategized with the team on the creation of new products• Wrote all website and social media content

PACCAR is a global manufacturer of light-, medium- and heavy-duty trucks produced under the Peterbilt, Kenworth, and DAF nameplates.• Oversaw entire production process of the employee magazine, PACCAR World, with a distribution of 14,000 people worldwide• Concepted, managed, wrote, and edited all PACCAR World content• Improved publication process by creating an extensive, detailed style guide from scratch for PACCAR World magazine• Maintained relationships with all levels of the organization, including the CEO, president, and vice presidents• Oversaw the entire production process of the corporate benefits newsletter with a distribution of 12,000 employees• Concepted, managed, wrote, and edited all content in the corporate benefits newsletter• Wrote quarterly letter for internal magazine and company benefits letters from CEO Mark Pigott• Redesigned, maintained and wrote for the company’s benefits intranet site• Edited and contributed to the corporate website and the Annual Report• Managed relationships with communication vendors and contractors• Organized and executed PACCAR’s corporate United Way Day of Caring event two years in a row

King County Journal was a medium-market newspaper with a circulation of approximately 60,000 across east and south King County in Washington state. The newspaper closed in 2007.• Oversaw the newspaper’s Features Department• Managed and coordinated staff and freelance writers, copy editors, columnists, and photographers• Wrote and edited feature articles• Edited all feature articles from staff and wire services for length, content and clarity, and Associated Press style• Executed and oversaw design and layout for features sections• Organized the flow of content and artwork for features sections, including a robust weekly entertainment insert• Led massive redesign of all features sections• Promoted from Copy Editor to Features Editor after 18 months