Kerri E. Email & Phone Number

San Diego, Ca, Us

El Cajon, California, Us

• Lead implementor/manager for an integrated scholarship management platform/program. Developed a robust system that over a period of two years has generated a 1,233% increase in student applications; Created a streamlined procedure to manage each stage of the application process; Helped increase scholarship dollars by more than double in 3 years by using data to illustrate the financial need of the students at our colleges.• Lead implementor for Donor Management System, policies and procedures. Researched and implemented new platform; Performed data migration; Streamlined and developed standard practices for data input. • Lead content creator. Developed and deployed content for integrated marketing campaigns for lead nurturing, donor engagement, donor conversion, and donor retention including graphics, videos, and copy. Lead webmaster for FGCC website.

El Cajon, California, Us

• Developed and executed the annual marketing plan and budget for enrollment periods for both Grossmont and Cuyamaca colleges• Designed and developed the district's award-winning Annual Report• Managed, developed and monitored all Google AdWords and Facebook ads for the district• Designed and developed direct mail materials, emails, bus wraps, billboards, radio ads and various other materials associated with the marketing plan• Managed and developed the District's external brand and implemented through multiple departments and channels• Designed district-wide Strategic Plan• Helped improve the Foundation's registration process for events to make it more efficient and user-friendly through Salesforce• Planned and executed the event and marketing plan of an inaugural, region-wide event that reached over 1,000,000 people in target audience and sold 2,300 tickets in its first year• Worked with local and national companies in developing event sponsorships and maintained sponsor relationships• Designed and implemented all collateral materials, sponsorship pieces, social media handles and event materials that adhered to brand and output standards for the event• Implemented several new strategies to improve the user experience of the Foundation's events• Salesforce admin, troubleshoot issues and improve processes• Helped develop a website and brand for a new district-wide initiative• Designed and implemented fundraising package and various materials related to initiative• Worked directly with constituents, board members, donors, Chancellor, vice chancellors, and college deans

Miami, Florida, Us

• Helped launch Salesforce company-wide and implemented Drawloop which creates dynamic and complex documents with an easy, user-friendly interface• Helped launch an entirely new B2B brand across 3 locations and 150+ employees• Coordinated over 11 PPC campaigns generating around 45 new leads per month; monitoring performance, identifying KPIs, and adjusting when needed to ensure optimal conversion results• Managed all company’s social media accounts and utilizing social media best practices • Managed website and company blog• Monitored keywords and adjusted/developed website and blog copy for better SEO results• Developed and maintained a comprehensive Brand Guide, Brand Strategy and Tone of Voice guide • Managed and developed eCapital brand and implemented through multiple departments and channels• Designed collateral materials, sales pieces, social media handles, corporate stationery, and various materials that adhered to brand and output standards• Fully developed integrated direct mail pieces using a program called Lob• Helped develop and maintain a client testimonial program • Developed an online library of content based on a content development strategy, including whitepapers, eBooks, and infographics• Created call guides for the internal and external telemarketing teams, which helped guide them to higher and more qualified conversions• Created a followup strategy for our inbound team, enabling better conversions• Developed content, email messaging, and materials for all stages of the sales funnel• Coordinated PR efforts• Developed internal communication pieces

San Diego, Ca, Us

Resumed duties as Lead Graphic Designer, as well as directing Social Media for clients. Attended seminars and workshops, researched Social Media platforms, consulted on Social Media directions, developed comprehensive Social Media plans for clients, wrote blogs and newsletter articles, updated and maintained clients’ Social Media accounts, and developed artwork to correlate with Social Media efforts. Created timelines with benchmarks for specific social media related goals, measured and logged results and developed detailed weekly schedules.

San Diego, Ca, Us

Conceptualized and developed original ideas for logos, advertisements, web ads, websites and collateral pieces while keeping within budgets. Went to client meetings and presented artwork. Created brand guides, brand directions and color schemes for clients. Worked with clients to develop pieces that fit within brand guides and any desired creative directions. Worked with photographers, illustrators and copywriters to fulfill concept directions. Worked with printers and paper reps in developing printed collateral pieces.