My goal at Liquid Web is to create real, valuable content to help our current and potential customers. I write content that engages with our customers in a personal way and helps ease their pain points. I also help maintain the department's processes and coordinate reports for upper management. - Developed & executed a blog strategy, including coordination of outside contributors and everything from payment to idea generation.- Managed multiple vendor relationships to create and curate content for campaigns, social media, and blogs.- Developed, iterated, & reported on a social strategy designed to enhance brand awareness and increase engagement.- Worked with Development & Product to implement product changes and promotions across the website.- Wrote persona-targeted, seo-cogniscent content across company platforms from blogs and social media to websites and email campaigns.- Coordinated projects with coworkers to manage deadlines, stakeholder reviews, and launch dates.

King Media is an advertising and public relations agency headquartered in East Lansing, Michigan. As a Marketing Coordinator, I: - Worked directly with clients to execute and monitor campaigns through initiatives such as research and analysis, digital marketing, copy writing, media buying, social media strategy, public relations, website development, and search engine optimization- Constructed proposals and comprehensive strategic plans with defined goals and objectives to achieve measurable return on investment for clients’ businesses- Managed a team of staff members and coordinated projects across teams- Lead client acquisition campaigns through diverse new business development avenues- Conducted primary and secondary research through focus groups and market snapshots, as well as secondary research to develop effective strategies for clients- Provided direction to the creative team and manage execution of work product to ensure strategic integrity of final product- Managed co-op/franchise advertising with Volkswagen, Subaru, Audi, and other entities

I managed all of the properties' online listings, created flyers & brochures, and managed the front desk.

Graphic design, social media and content creation for the organization's blog.

Promoting faculty, students and the college through press releases and stories for magazine and WebExperiencing broadcast interviews and using social media

Successfully aided hall residents with housing issuesCoordinated communications between students and office managers

Produced unique story ideas for weekly editorial meetingsWrote and photographed for approximately 7 to 20 stories per weekly publicationCultivated professional relationships with townspeople

Researched and wrote environmental stories published in the semester issues of EJ Magazine.

Covered community events in the Big Rapids area with photographerWorked in the newsroom directly under the editor on a deadline