• Supervised three communicators including web developer, graphic designer, and content creator• Led digital communications and project coordination for the development of the RX Awareness campaign focused on reducing prescription opioid addiction, after just one month resulting in nearly 25 million impressions with 3.9 million video views, CTR of 0.36% and 68K site visits during first month of campaign• Achieved RX Awareness campaign feature in October 13, 2020 episode of the Bold and the Beautiful and in USAToday upcoming issue (Sept 30)• Served as the lead communicator and project manager for the new $101 million grant program, Drug-Free Communities• Used research and digital marketing strategies to develop and implement national programs, projects, and initiatives for diverse audiences • Met weekly with branch and division leadership to communicate project strategies and developments • Use digital analytics to prepare reports and make recommendations for strengthening the Division’s digital media activity

• Implemented SEO strategies that helped increase organic traffic by 200% from Google and Bing in less than six months by using long-tail keyword, metadata strategies, partnership planning, and plain language strategies.• Implemented paid search, Google ads, social, partnership, and email campaign strategies to promote new shingles vaccination, Shingrix, which resulted in a total of 100 million+ impressions, an increased CTR of almost 8%. • Created a new process to triage, track, analyze, and drive to completion all requests for NCIRD Feature’s content updates to be posted to CDC.gov, CDC’s social media channels, or other external and internal communications• Analyze digital data and prepare reports to suggest recommendations for strengthening NCIRD’s digital media activity

• Created the Fast Track to Educational Accreditation Program reducing the accreditation process from 9 months to 30 days, increasing revenue by nearly 80K • Produced the new digital onboarding & training video affecting 300+ employees• Served as the lead communicator and project coordinator on the development of the updated TCEO website. • Used paid search and Google ads to promote the new TCEO website that increased click-throughs by 1.8% • Introduced keycodes/custom data attributes to measure social media and web click-throughs • Division strategist and content creator for email marketing initiatives, GovDelivery• Curate digital content by identifying, repackaging, and refining content to meet audience needs and channel requirements

• Appointed interim Communications Officer for the Division of Global Migration and Quarantine in the Ebola Response after just one month in the role• Led team of 13 (Communicators, Epidemiologists, Responders & Evaluators) while serving as the interim Communications Officer• Improved the document clearance process resulting in a reduction of response time from 2 weeks to 3 days• Used paid search, email marketing, and social media strategies to promote dog importation requirements, resulting in an increase of 250K impressions and 0.53% CTR during a 3-month campaign• Created digital content for 1 Million+ viewers via mobile applications, Facebook, Instagram, Twitter, YouTube, and other social media outlets• Communication strategist and content creator for email marketing initiatives, GovDelivery• Produced marketing videos for various audiences

• Promoted three times (from Community Outreach Coordinator to Marketing Communications Specialist to Senior Marketing Communications Specialist, and then into current Project Manager II role)• Managed a rotating team of digital and video communicators that successfully implemented social and email marketing campaigns and created provider and member success stories• Managed a marketing and communications budget of $500K+• Led marketing and communications strategy for the development of various provider focused campaigns and member health promotion campaigns• Chairmen of the health plan’s Cultural Competency committee of 10 that led the strategic implementation of contractual culturally competent requirements• Creator and co-chairmen of the health plan’s volunteer program, Catch the Spirit• Co-creator and lead marketing strategist of the health plan’s community advocacy board in all six regions of Georgia • Produced digital, outdoor, radio, print, and community marketing, and advertising campaigns• Managed the full project life cycle including requirements gathering, creation of project plans and schedules for operational projects for each line for business, Medicare, Medicaid, and ACA• Ensure adherence to the Department of Community Health (DCH), Center of Medicaid and Medicare Services (CMS), and Department of Insurance (DOI) contractual requirements and government regulations• Built and leveraged on-going relationships with internal Senior Leadership and external state of Georgia government officials, Georgia Department of Community Health (DCH), CMS, health care providers, community stakeholders, and media partners• Developed, implemented, and managed state-wide marketing plans to engage the community and government stakeholders with health plan initiatives.

• Led the marketing strategy for company’s participation in national and global trade shows that increased lead generation at events by 11% • Developed and implemented media relations and strategic communication campaigns.• Developed key messages that were valid and consistent with the program objectives and based on communication and marketing theories• Created, coordinated, implemented, and managed all aspects of National Trade Shows, Regional Conferences, annual meetings, workshops, technical meetings, and training.• Managed postings on SharePoint, Web site, and Extranet site for customers.• Completed and evaluated market research on electrophoresis technology trends.

● Served as the liaison to the Department of Family and Children’s Service, the Social Security Administration, local hospitals, and clients