Kerri Lewandowski Email & Phone Number

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Content strategist focused on the customer journey, and creating targeted, actionable content with the user experience in mind.ABOUT ME• Able to translate complex ideas into easily digestible content• Proactive and resourceful• Collaborative• Detail oriented• Results and deadline drivenSKILLS• Content strategy and development • Lead generation • Scalable program creation• Product launches• Sales enablement• ROI tracking and reporting• Client management• Project managementClients: Cochlear, Trinity Episcopal School, TC Communications

Austin, Texas, Us

Planned and executed integrated marketing campaigns focused on three core functions: lead generation, retention, and funding.

North Ryde, Nsw, Au

Lead a fully-integrated national marketing campaign that informed the hearing loss community about implantable hearing solutions and drove them to product adoption through 75+ educational events.Scaled program from a marketing-led initiative to a Field-led initiative by reducing costs and implementing efficiencies.Decreased average cost per lead by 30 percent and cost per event by 90 percent; generated 4500+ qualified candidate leads and 300+ conversions.Managed program website, social media engagement, media buys, public relations activities and the development of supporting print collateral.Trained customer service team to ensure consistent messaging and conversions took place.Managed venues, staffing and registration for all events; ensured candidate follow up process was being implemented according to work flow.As the need for an integrated digital footprint became increasingly critical, my role transitioned into content strategy, where I created a consumer-friendly messaging platform based on highly technical medical devices and executed it across key consumer-facing platforms: web, blogs, social media, multimedia press releases, webinars, e-newsletters, email campaigns (using Salesforce and Marketo) and video testimonials.Rolled out new early journey website and supporting SEO/SEM, social media and email campaigns, where we increased leads by 178 percent in first 19 days.Served as primary contact for the Field organization, where I armed them with the tools and resources they needed to generate awareness in their areas.Served as the U.S. regional PR manager, where I developed strategy, distributed press materials, conducted media outreach and managed the PR agency.

New York, Ny, Us

Served as the day-to-day account lead and first line of contact for clients on an exciting account. I managed a small team, supervising every day tasks while helping guide priorities and career goals.Major Client: Novartis CardiovascularKey Milestones:Managed the 2010-2011 “Believe in Healthy BP” campaign, which raised awareness of high blood pressure in the African-American population.Provided free blood pressure screenings to 5,500 people in 2010 via 10 events in target markets.

New York, Ny, Us

Hired as an Account Executive and eventually promoted to a Senior Account Executive, where I focused on developing strong relationships with KOLs (key opinion leaders) and patient spokespeople. My account management responsibilities also grew with the development of initiative-specific budgets and timelines, along with monthly billing and activity reporting.Major client: ShireKey milestones;Planned and executed a 5-city local market tour, which raised public awareness of adult Attention Deficit/Hyperactivity Disorder (ADHD). Secured 3-5 media interviews featuring a physician spokesperson in each market.Managed the 2008-2009 “ADHD Experts on Call” campaign, an ADHD Awareness Week initiative featuring celebrity ADHD patient Ty Pennington and a panel of experts who answered questions from the public in a 12-hour telethon format.

New York, Ny, Us

Began my career in healthcare PR and marketing as an Executive Trainee at Ruder Finn, where I worked full-time during a robust, four-month program focused on building skills critical to a successful future in the industry. Hired on full time as an Assistant Account Executive, I continued to hone my basic PR skills while working hard to develop new ones, including: press materials development, vendor relations and MLR (medical, legal, regulatory) submissions. Major client: Novartis VaccinesKey milestones:Implemented the 2006 “Not Too Late to Vaccinate” campaign, a 5-city disease awareness program, which encouraged residents to receive an influenza vaccination in December and January as “late-season” vaccination is still beneficial.Increased vaccination rates in each market by an average of 26 percent.

Austin, Tx, Us

Participated in this highly-selective college internship program to develop and fine tune entry-level PR skills, including: media list development, media outreach, media monitoring and project management.