Kerrilyn O'Rourke, Mba Email & Phone Number

Fort Collins, Co, Us

Fort Collins, Co, Us

Loveland, Colorado, United States

Primary responsibilities include ensuring that brand and messaging elements are fully integrated across all marketing channels, managing www.PulseFiber.org and Pulse’s social media channels, and developing proactive, clear, and consistent communication with customers of Pulse, a municipal-run fiber internet provider.BRANDING- Developed brand strategies and governed compliance for all marketing materials and customer communications.- Championed accessibility efforts and the implementation of Colorado Accessibility Law HB21-1110. Updated Pulse Brand Guidelines to include Accessibility Standards.CONTENT STRATEGY- Managed customer communications, including promotions, outage and emergency notifications, and billing and transactional messages.- Developed and executed integrated campaigns from concept to graphic design to production and distribution, including brochures, newsletters, advertisements, promotional items, blog posts, and websites.- Strategically planned content and initiatives for targeted audiences by creating personas and messaging, developing customer journeys, and advising on product positioning.- Effectively leveraged social media platforms including Facebook, LinkedIn, X (formerly Twitter), Instagram, Nextdoor, and Google Business Profile to engage the community, market Pulse’s products, share important communications, and increase brand recognition.- Oversaw rollout of Broadband Nutrition Labels in 2024.WEBSITE- Oversaw all aspects and day-to-day administration of Pulse’s website- Managed website content, including design, development, and creation of new content and features, implementation/maintenance/sunsetting of plugins, editing and auditing existing content, and removing outdated content.- Proactively identified and mitigated technical and security issues to maintain a seamless user experience.- Led a design refresh of the website in 2022.- Launched and managed an e-commerce platform to enable online signup of services.

Fort Collins, Colorado, United States

Boca Raton, Florida, United States

WEBSITE:- Re-branded and re-launched www.stitchcraft.com in 2013 as an e-commerce platform. www.stitchcraft.com is the online division of a successful brick and mortar shop that sells fabric, patterns, and related merchandise for quilting and sewing.- Generate and manage all website content, including product information, calendar and events, and promotions.- Process and fulfill all online orders.________________________________________COMMUNICATIONS & SOCIAL MEDIA:- Manage social media and marketing communications for 15,000+ subscribers over multiple platforms including Facebook, Instagram, Pinterest, YouTube, and email newsletters.- Create relevant and engaging content, including any copy writing, photography, video, design, and editing.________________________________________- Perform the above duties with consideration for providing outstanding experiences, customer engagement and growth, brand development, Search Engine Optimization, and Sales objectives.- Monitor key performance indicators and analytics and adjust activities accordingly. - Enter, receive, and track inventory of over 20,000 items in StitchCraft’s Point of Sale.- As a Key Holder, open and close the store and back up retail associates if needed.

Loveland, Colorado

-Played a key role in developing and implementing overall strategic marketing and branding plans for McWhinney, its business units, communities, and commercial real estate projects.-Responsible for maintaining the integrity of the McWhinney family of brands. Developed corporate brand standards and marketing guidelines to educate a rapidly-growing company.-Managed all marketing collateral projects and advertising, including print, electronic, radio, signage, communications, and sponsorship.-Created over 25 annual business and community events ranging from 50 to 3,000 attendees. Initiated a policy to make all events zero-waste and help local companies to do the same. Managed the event team that planned and facilitated all logistics, marketing, vendor/volunteer/partner relations, and event reporting.-Grew the marketing department from myself to a 6-person high-performance team.-Re-branded Centerra, McWhinney’s largest mixed-use community. (Implementation occurred after I left to obtain my MBA.)-Successfully budgeted, financially managed, and accurately reported on all projects as a result of detailed planning and strong partnerships with vendors.-Founding member of CREW Northern Colorado chapter (Commercial Real Estate Women).

Loveland, Colorado

- Personally created this position to bring marketing activity in-house, thereby increasing quality control and turnaround time, and reducing the marketing budget by roughly 25%.- Served as graphic designer for all collateral, including property flyers, corporate brochures, press kits, advertising, proposals and presentations (using Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, Acrobat). - Facilitated press releases and public relations efforts, including charitable functions.- Managed marketing-related events or projects, such as groundbreakings, grand openings, promotional items, sponsorships, photography, etc. - Secured numerous local and national industry awards.- Managed a McWhinney corporate re-branding.- Promoted to Marketing Manager.

Loveland, Colorado

-Contract administration - coordinated colleagues & documents throughout all stages of the commercial real estate process, from negotiations to closing, recording and filing.-Provided marketing support to brokers for property listings, events, and public relations.-Reported monthly on leasing and sales activity.-Promoted to Marketing Coordinator.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, English Literature

Mba, Marketing

Master Of Business Administration - Mba, Marketing