Kerri Mcdaniel, Phr Email & Phone Number

Lexington, Ky, Us

Morgantown, West Virginia, Us

Responsible for all aspects of developing, programming, pricing, promoting, & budgeting within market totaling $500K in annual sales. • Streamline full-scale sales operation from the ground up, establishing database systems & developing marketing & sales strategies. • Led marketing & sales effort in the implementation of sales & business strategies increasing revenue by $200K meeting & exceeding forecasted sales projections. • Increased sales from $200K to $600K within two years, exceeding quota by 100% in FY2019 and FY 200% in FY2020. • Collaborated with key stakeholders to increase social media presence through omni-channel marketing resulting in an increase of revenue generation by 112%. • Directed the development & production of brand integrations, brand content, & added value opportunities with online presence to be an influential marketing face for McDaniel Saddlebreds. • Executed in retaining clients, securing long-term contracts.• Cultivated a robust, sustainable network of buyers from all across the United States, leveraging strong presentation and closing skills to optimize sales revenue. • Review profit and loss reports to forecast future revenue projections & sales objectives. • Successfully expanded the marketing reach of older products into emerging digital and online platforms. • Oversaw compliance of contracts for clients, agents, & brokers pursuing opportunistic sales. • Oversaw quarterly/annual performance management reviews (OPR process), improvement plans, formal & informal coaching & counseling.

Seattle, Wa, Us

Support and deliver HR management, coaching, and consultative advice to management and employees within the Amazon Customer Service business. Directly manage HR team for LEX11 and US Social Media. • 2022 PXT (HR) Peak Captain and Prime Day Co‐Captain for the Americas Region, partnering weekly with country captains in the region to deliver callouts to senior leadership during the busy Peak season (Q4). Curated, edited, and published weekly newsletter for targeted leadership audience in addition to an extensive post-mortem document in Q1 2023. • Partnered with site leadership and operations managers to develop and deliver proactive and reactive communication on business changes. • 2022 Recipient of internal “Superheroes Among Us” award for HR team members exemplifying delivering results. • 2022 DEI Champion for United States Customer Service, partnering with Ops to develop and deliver roadmaps, present accomplishments on a monthly basis, and drive initiatives for the country to improve DEI performance and events. • Partnered with Operations Managers to understand business goals and recommend new approaches, policies and procedures to effect continual improvements in business objectives, productivity and development of HR within the company. • Established monthly cadence and collaboration with High Volume Recruiting team to drive seasonal staffing success. • Create and drive effective development, employee relations, retention and reward programs for the site.

St. Louis, Missouri, Us

Deliver HR management for employees, working in a fast-paced environment. Serving on the executive management team to deliver all internal HR initiatives, reporting directly to the General Manager, overseeing an HR operations staff.• Actively support the HR needs of 700 employees at various local client locations & regional sites.• Executed & accomplished talent acquisition & merger of a $500M staffing & capital expansion project, increasing headcount from 250 to 560 employees in two-years, with an increase of 150+ new hires each year.• Streamlined all HR functions & associated business processes to increase efficiency through a discipline tracking method system that monitors behavioral issues, absenteeism, and safety metrics among a 600+ workforce group.• Designed, planned, implemented, & managed organizational development, succession planning, employee relations, compensation/benefits, and continual training & development for workforce.• Facilitated the implementation of Workday HRIS system for all sites across the Eastern Division serving as leader for 1,000 employees.• Generate & analyze organizational reports, financial data, and reporting programs.• Facilitate employee relations investigations, on/off boarding initiatives, disciplinary actions, and terminations – reducing turnover rate by 11%.• Train & educate staff, as well as management on HR-related topics, benefits/compensation, & legal procedures.• Manage all internal & marketing events, networking opportunities, and career/vendor fairs.• Execute all philanthropic & community efforts through the organization’s “giving back” initiatives raising $100K+ per year from monetary donations.

St. Louis, Missouri, Us

• Designed & implemented monthly articles & highlighted stories to expand National Horseman, Inc. into the Midwest & South regions.• Responsible for B2B products in East Coast territory, developing product line up based on plans & competitive analysis. • Successfully spearheaded new client acquisitions.

Dallas, Texas, Us

Delivered HR leadership for the Southeast Regional HR team & support +3,000 union & non-union employees & 23 contracts involving all aspects of employee on/off boarding, interviewing, candidate sourcing, & interviewing, offers, & negotiations, new hire orientation, exit interviews, training & development, and relative HR initiatives.• Partnered with program managers/directors & business leaders to meet hiring goals & organizational needs.• Partnered with corporate team to implement industrial relations & union grievance process protocols.• Implemented innovative HR polices & procedures, executed organizational change involving employee performance, employee inquiries regarding benefits, compensation, promotion opportunities.• Maintained high morale/satisfaction of employee population through community service initiatives, events, & public relations.• Delivered administrative & managerial support in document preparation, general office management, & standard clerical duties.

Boston, Ma, Us

Transitioned into full-time position after serving 6-months as an HR Intern to support company growth and initiatives.• Successfully filled permanent & contract requisitions for a key client, with savings in permanent placement fees more than $270,000.• Increased offer-to-sales ratio & candidate pipeline by 52% through effectively using recruitment platforms & resources, including but not limited to social media, ATS, networking, & referrals.• Increased hiring in niche areas through networking & recruitment activities with local staffing agencies, schools, & universities.• Managed full-cycle recruitment process across all business units & sourced candidates through proven recruitment channels.• Received coveted 2012 Top Recruiter Award based on high interview scores and student candidate success rate.

Shelbyville, Tennessee, Us

Developed news articles related to horse shows for the weekly publication Saddle Horse Report and the monthly glossy magazine Horse World. Represented the company at various horse shows, making contacts and maintaining customer satisfaction. Marketed advertising space on a commissioned fee basis with business-to-business sales techniques.

Master Of Science, Integrated Marketing Communications

Master Of Science, Industrial Relations

Master Of Arts, Counseling

Bachelor Of Arts, Psychology