Kerri Mcweeny Email and Phone Number
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🔬 Passionate about genomics and its transformative potential in healthcare.🚀 Proven track record of leading high-performing marketing teams to drive revenue and market share growth.💡 Strategic thinker skilled in developing and executing data-driven marketing strategies.🌐 Expertise in crafting compelling narratives that communicate the value of genomics solutions.🌱 Dedicated to fostering strong industry partnerships and customer relationships.📊 Proficient in leveraging analytics to measure campaign effectiveness and optimize ROI.🌍 International experience expanding market reach and launching successful global campaigns.📈 Results-driven approach with a focus on delivering measurable business impact.👥 Collaborative leader known for inspiring teams to achieve ambitious goals.Open to exciting opportunities in the life sciences or genomics fields. Let's connect and explore how I can contribute to your organization's success.
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General Manager, North AmericaStilla Technologies Nov 2023 - PresentVillejuif, Fr
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FounderGenospark Marketing Llc May 2023 - Present -
Vice President MarketingJumpcode Genomics Apr 2021 - Apr 2023San Diego, Ca, UsMember of executive leadership team, built marketing and customer support team to drive the roadmap and go-to-market strategy for ground-breaking NGS library prep technology. Enabled commercial organization to achieve quarter-over-quarter growth throughout tenure in close partnership with sales leadership and with a heavy focus on digital demand generation. Developed and implemented strategic marketing plans inclusive of the product roadmap, go-to-market strategy and brand. Successful launch of products for single cell and RNA library prep, exceeding marketing metrics of awareness, lead generation and performance. Implemented marketing tech stack for account-based marketing approach providing maximum operational efficiency to support lean commercial organization. Built and staffed technical support organization providing pre- and post-sales customer support. -
Sr. Director Marketing, Pricing StrategyIllumina Apr 2019 - Apr 2021San Diego, Ca, UsLed pricing transformation program. Developed and drove pricing strategy across all customer segments/regions. Built a high performing team of 6 pricing analysts and strategists. Identified price realization improvement opportunities across regions and product portfolio. Implemented discount recommendation programs to speed globally consistent pricing decisions. Developed and maintained pricing tools, policies and processes.Previously: Director Marketing, Pricing Strategy - promoted to Sr. Director: October 2020 -
Marketing Strategy & GovernanceIllumina Feb 2018 - Apr 2019San Diego, Ca, UsDeveloped and deployed strategic marketing planning framework. Implemented marketing excellence training to upskill and build marketing discipline across product & segment marketers globally. Integrated disparate marketing segment plans into Illumina's first Integrated Marketing Plan. Leadership role in a marketing organizational change transformation serving as champion for a new model of global marketing planning. Business process owner of significant systems program to evolve customer segmentation; led to step-function improvement in analytics & insights related to customer and market segments.
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Marketing ProgramsIllumina Jun 2012 - Feb 2018San Diego, Ca, UsImplemented best in class integrated campaign framework for high impactful product launches including marketing message and go to market strategy frameworks. Developed strategic marketing plans to source new and qualify existing leads for Illumina’s core products and research markets.
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Director Of Marketing And SalesMo Bio Laboratories, A Qiagen Company Jul 2009 - Jun 2012Led global marketing and sales teams, exceeding corporate sales targets each year. Created and managed a US direct sales team including territory assignment, assigned sales goals and created compensation plans. Implemented social media marketing plans, and grew ecommerce business by improving SEO performance. Managed distributor network and established a partner training plan that improved sales growth in consecutive years.
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Director Of Product DevelopmentGenvault Corporation Jul 2008 - Jun 2009UsDefine strategic product roadmap and product requirements using market research and business intelligence. Oversee and coordinate production/project teams from conception through development cycle by managing milestone, timelines, budget and dependencies for all development programs. -
Director Of MarketingGenvault Corporation Jun 2006 - Jul 2008UsDeveloped and implemented annual strategic marketing plans. Defined product requirements for software, hardware and consumable products, collaborating closely with product development core teams during development. Established and managed technical support and applications team including external collaborations. Optimized digital advertising channels and SEO resulting 3-fold increase in website conversion and lead generation.
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Business Development Manager/Product ManagerGenvault Corporation Sep 2002 - Jun 2006Us
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Product Testing And Quality Control Lab ManagerMotorola Life Sciences 1999 - 2002Chicago, Illinois, UsBuilt product testing lab with a team of 11 to validate product design and perform functional quality control. Completed coursework for Six Sigma Green Belt. -
Research AssociateAbbott Laboratories 1996 - 1999Abbott Park, Illinois, UsInstrumental in developing a comprehensive functional genomics service for PPD Discovery, including expression monitoring and microarray techniques.
Kerri Mcweeny Skills
Kerri Mcweeny Education Details
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Northwestern UniversityBiotechnology -
Depaul Driehaus College Of BusinessMarketing
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University Of IowaBiological Sciences
Frequently Asked Questions about Kerri Mcweeny
What company does Kerri Mcweeny work for?
Kerri Mcweeny works for Stilla Technologies
What is Kerri Mcweeny's role at the current company?
Kerri Mcweeny's current role is General Manager North America, Stilla Technologies.
What is Kerri Mcweeny's email address?
Kerri Mcweeny's email address is ke****@****ics.com
What is Kerri Mcweeny's direct phone number?
Kerri Mcweeny's direct phone number is +185873*****
What schools did Kerri Mcweeny attend?
Kerri Mcweeny attended Northwestern University, Depaul Driehaus College Of Business, University Of Iowa.
What are some of Kerri Mcweeny's interests?
Kerri Mcweeny has interest in Kids, Collecting Antiques, Exercise, Electronics, Reading, Music, Sports, Automobiles, The Arts, Movies.
What skills is Kerri Mcweeny known for?
Kerri Mcweeny has skills like Product Marketing, Research And Development, Online Marketing, Hardware Diagnostics, Genomics, Start Ups, Market Development, Biotechnology, Business Development, Content Marketing, Web Analytics, Competitive Analysis.
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