• Strategic Alignment: Guide businesses through brand strategy development, helping clarify their brand story, mission, values, and long-term goals to ensure alignment across all areas of their business.• Market & Competitive Analysis: Conduct in-depth market research, SWOT analysis, and competitive analysis, target audience analysis to refine brand positioning, and craft compelling messaging, voice, and personality that resonates with consumers.• Client Collaboration: Partner with clients to develop clear, actionable brand and communication strategies that drive informed business decisions and create a cohesive foundation for success across all marketing, design, and customer engagement initiatives

Retail Marketing• Created and managed all retail marketing campaigns and in-store promotions for all GUESS? Inc. brands across the U.S., and Canada• Exceeded expectations by designing and editing promotional materials and producing compelling copywriting that consistently generated high revenue through U.S. and Canada portals while simultaneously generating in-store promotion coupon codes to support promotional execution.• Maintained ongoing communication daily with cross-functional internal teams, district and regional management, VPs, and retail stores to ensure seamless execution of key business initiatives, including upcoming promotions, events, and loyalty program updates.• Updated and maintained detailed spreadsheets regarding contacts, vendors, campaign events, in-store promotions, and in-store promotion coupon codes to support business initiatives.Event Coordination• Successfully researched and coordinated vendors across food, beverage, décor, entertainment, and live activations, ensuring all aspects of in-store events ran smoothly• Maintained detailed budget variance analysis for event estimates and actual costs, ensuring adherence to financial constraints.• Acted as the primary point of contact for vendors to ensure smooth execution on event days managing on-site logistics, scheduling, external needs and customizing in-store setups based on unique floor plans of various GUESS retail locations.• Handled the selection, procurement, and distribution of GWP items to retail locations while maintaining an accurate inventory and timely delivery.• Analyzed event performance, tracked KPIs, ROI, customer loyalty growth, and brand awareness to prepare event recap presentation decks and pitch future growth strategies.• Ensured effective communication daily between relative internal departments, delivering event collateral such as email memos and site materials, while managing individual retail store requirements for seamless execution.

• Consistently exceeded company performance goals in a fast-paced environment, earning recognition from both customers and supervisors for exceptional time management, teamwork, and customer service.• Built strong customer relationships by providing personalized recommendations and fostering a friendly atmosphere, resulting in increased sales and having one of the highest success rates in credit card sign-ups at the retail location.• Demonstrated quick and effective complaint resolution by applying creative problem-solving skills and sound judgment.• Managed daily tasks, including product maintenance, handling Amazon returns, online order pickups, customer service needs, and processing transactions.

• Assisted in executing daily operations, managing office workflow with strong attention to detail while multitasking, and providing strong organizational skills.• Handled filing, answered telephone calls, directed inquiries, managed email communication, and ensured timely message taking and redirection to appropriate personnel in a timely manner.• Maintained outstanding verbal, written, and interpersonal communication skills, providing exceptional customer service and timely follow-ups to clients, supervisors, and staff.