CropX is a global startup with digital agricultural solutions designed to boost production while mitigating environmental impact. I currently lead a team of 4 direct reports to expand brand recognition and generate demand throughout the US, EMEA, and APAC. Managing complex multichannel campaign, I am in charge of all product marketing and new launches. My focus is on building the corporate reputation globally as a hands-on leader with expertise in websites, email campaigns, events, and social media. I direct agency resources specializing in branding, PR, videography, and other promotion too. In addition, my role includes the creation of policies and procedures for managing the entire marketing lifecycle. By initiating strong lead generation programs, I aid sales to develop new business while maximizing customer retention. SELECT ACHIEVEMENTSDirected successful creation and roll-out of new corporate brand, updating logo, colors, and messaging; hosted workshops to gather archetypes / personas, rolling identity of 4 separate acquisitions into parent company. ▪▪▪Collaborated with in-house user experience (UX) and 3rd party resources on design elements, building website, digital / video ads, sales collateral, presentations, and business tools (stationery, signatures, clothing) from scratch.▪▪▪Provided strategic framework for comprehensive market analysis, guiding marketing managers to analyze internal and external variables for use in planning next phase growth for late-stage startup with 2K customers. ▪▪▪Established consistent social media communication strategy based on 3 pillars of innovation, sustainability, and growth; standardized identity to ensure brand recognition across channels. ▪▪▪Created messaging that simplified highly technical product stories for non-technical audiences; new storytelling strategies increased overall customer interest and responsiveness significantly.▪▪▪

Yara is a $12B+ manufacturer of crop nutrition and developer of digital farming solutions for long-term sustainability. In this role, I took charge of managing agency and production partners to deliver high-quality brand concepts. I led demand generation campaigns and brand creation for two startup investments. My position was diverse and I ran the complete marketing campaign for a launch of a carbon sequestration startup in addition to supporting a blockchain AI / data subsidiary. I researched competitive markets, identifying strategies to attract customers, partners, and investors, developing materials for sales teams and 3rd party distributors. I was also tasked with hiring marketing staff to manage spin-offs. I am particularly proud of having orchestrated a complex virtual launch event attracting 100s of top executives from around the world in the food industry and consumer packaged goods space. SELECT ACHIEVEMENTSEstablished visual and narrative strategies for diverse audiences in 3 distinct regions (Americas, Asia and Africa, and Europe); created promotional content and marketing campaigns to support numerous products and services. ▪▪▪Gathered brand visions from product owners and country leaders, providing valuable feedback on user stories, logo designs, and communications as senior liaison between creative teams and business stakeholders. ▪▪▪Collaborated with digital marketing agency to develop targeted customer acquisition campaign for new program; highlighted reduced carbon emissions with better revenue streams and productivity to entice prospects.▪▪▪Crafted messaging for an agricultural tech subsidiary with AI-based data analysis solution and digital collaboration tools; developed branding/positioning to communicate value of complex offerings.▪▪▪Directed videographers to film launch event with live attendance including over 300 multi-national leaders from food/CPG industry; video received 4K+ views, generating tremendous publicity.▪▪▪

I began my time at Yara in North America as a specialist coordinating 200 events annually, including summits, trade shows, sponsorships, and speaking engagements with up to 15K attendees. In this initial role, I tracked budgets, analyzing costs and planning strategic events. I then transitioned to the digital farming unit in Germany, managing internal and external communications. I prepared articles, emails, newsletters, and presentations. In addition, I wrote and distributed media releases. I enjoyed working with senior executives on specific talking points and had the opportunity to prepare leaders for interviews with the press. My specific activities included analyzing and reviewing event portfolio for about 60 commercial team members. I also managed and coordinated event logistics. I had a great time orchestrating the creation of booth graphic design, layout and activities. Selecting exhibit house, venues, and suppliers was part of my role as I planned onsite events. I also completed post-event analysis (evaluating event, producing reports and closing out budgets).

I worked within the turf and ornamental division at Koch where the focus was on using science and technology to provide environmentally sustainable crop nutrition. My role included creating digital advertising campaigns, videos, webinars, emails, website, and newsletters in collaboration with agency partners. I developed product information materials, interacting closely with sales team on messaging. I met with agronomic research scientists to create verifiable marketing claims and simplify content for 10 global brands, adhering to country laws in highly regulated environments. I was in charge of tracking multiple budgets and marketing initiatives, establishing benchmarks and setting project timelines. I also planned and executed traditional print media and direct mail campaigns. SELECT ACHIEVEMENTSManaged marketing agencies and vendors, monitoring deadlines to ensure on-time project completion within allocated budgets; communicated with various 3rd party resources, building effective long-term relationships. ▪▪▪Implemented new educational programs for channel partners, taking charge of special event management; provided marketing and communication tools designed to spur reseller business growth.▪▪▪Planned, procured, and disseminated a vast array of marketing collateral for use at trade shows, internal/external conferences, sales events, and industry gatherings, earning recognition for strong organizational skills. ▪▪▪Aided senior leadership with business direction and strategy related to annual and long-term marketing programs; leveraged solid understanding of customer base to develop comprehensive strategic plans.▪▪▪

I held several positions of increasing responsibility within the full-service internal marketing agency of the Force Support Squadron at Kaden Air Base during a 4-year assignment. The agency consisted of a team of 22 employees from creative and account management backgrounds. (Additional roles held - Senior Account Manager | Account Manager). We were responsible for promoting the goods, services, and events of the FSS squadron to military members and their families. We published a monthly magazine, produced multiple TV spots and commercials, organized events, and ran the web and social media presence for the squadron. The 45 business units of the squadron included multiple restaurants, recreation centers, and retail shops. The group generated about $65M in revenue per year and served a community of around 60K people. Midway during my tenure, I also took a break to complete my MBA.

This was a small strategic marketing and web design agency with 17 employees. I maintained a portfolio of 10 clients with responsibility for the development and execution of marketing plans and creative deliverables. My clients were mostly small to mid-sized businesses in various industries such as banking, utilities, and hospitality. In addition to managing the marketing plan, I held other roles initially, including Account Executive and Account Coordinator .I developed and implemented short- and long-term advertising and communications plans for full service clients based on client goals and local market conditions. Collaborating with clients and coworkers, I instituted effective marketing campaigns, maintaining budgets and reconciling customer billing to ensure accuracy. During this time period, I had the opportunity to lead PowerPoint presentations monthly, speaking publicly to groups of up to 30 business owners and managers to communicate plan progress, effectiveness, and new ideas. I also met with prospective clients to discuss marketing needs and sell services. In addition, I was involved in upsell and cross-sell activities, proactively offering new services to current clients. I negotiated with vendors to purchase media and print materials as well. I enjoyed training and supervising coordinators as well as account executives. In terms of volume, I worked with internal designers and outside vendors on over 100 multiple step projects per month. I honed my skills during creative brainstorming sessions and came up with campaign message briefs for communication with teams. In addition, I planned advertising campaign schedules and placed ads. Another duty I held was to proof and edit all advertising material and present it to the client for approval. I also managed multiple website development and redesign projects while implementing a series of inbound marketing and social media initiatives.

In this brief position, I followed warm and cold leads for the purpose of selling digital and print adverting space in the local daily newspaper in North Dakota. I advised clients on advertising placement in local publications. My role included collaboration with a team of graphic artists to design print advertising. I met with customers and drafted advertising placement contracts. I also maintained records of ad sales and held responsibility for invoicing and accounts receivable.

I developed ad campaigns for current clients and prospects for this area publication highlighting local events. Taking a hands-on role, I created display and classified advertisements using Quark Express. I also maintained detailed records of customer contacts and advertising history. I was committed to building solid relationships and retained clients through customer service and clear communication.

Began as a summer intern, taking on increasing levels of responsibility and earning repeated promotions to eventually manage 5 departments with annual sales of over $1M. Supervised a team of 30 sales associates, counseling employees on job performance. In this foundational role, I had the opportunity to organize various promotions and events, playing a role in the conceptualization of merchandising campaigns. My role included management of customer complaints as well as mediation of employee disputes.