• Lead national sales teams to drive business growth and operational excellence at McCloskey Mechanical Contractors, Inc.• Develop and implement sales strategies to increase revenue and market share• Oversee sales operations, strategy, and enablement to support company growth• Collaborate with cross-functional teams to optimize sales processes and drive results

• Strategic Leadership: Steering the company's vision, mission, and long-term goals to align with market demands and client needs.• Operations Excellence: Overseeing the development and implementation of efficient operational processes, resulting in increased productivity and cost savings for clients.• Marketing Innovation: Crafting and executing comprehensive marketing strategies that enhance brand visibility, drive customer engagement, and boost revenue.• Client Relations: Building and maintaining strong relationships with clients, understanding their unique challenges, and delivering tailored solutions that drive success.• Business Growth: Identifying new market opportunities, expanding the company's client base, and consistently achieving business growth objectives.• Thought Leadership: Staying ahead of industry trends and contributing to the broader business community through thought leadership and knowledge sharing.

• Operate a self-started marketing consultancy, providing branding solutions to local businesses.• Manage all aspects of the business, showcasing creativity and strategic understanding of marketing trends.• Engage actively with the community, fostering relationships and facilitating business growth.

• Chief executive responsible for the leadership and success the of Marketing, Clinical and Administrative Operations, Billing, Finance, Utilization Review, and Admissions teams.• Implemented data-driven marketing strategies, optimizing customer engagement and outreach efforts, driving an immediate increase in lead generation and streamlined operational efficiencies.• Decreased total marketing technology spend by 62% by leading a comprehensive system audit and vendor renegotiations.• Developed and implemented an SEO-driven content marketing strategy, contributing to growth in organic website traffic and improved search engine rankings.• Established and directed the company's growth strategy, incorporating insights from financial planning and forecasting practices.• Spearheaded the discovery and implementation processes for a new CRM system, inclusive of comprehensive needs assessment and audit of current system.• Researched and implemented KPI dashboard and tracking system to increase internal efficiencies and metrics transparency, enabling data-driven decision-making for continuous improvement.• Researched and implemented project management system, increasing interdepartmental communications and transparency.• Aligned siloed departments to the company’s strategic plan; ensuring individual KPI alignment with broader departmental and company goals.• Led audience segmentation and outreach strategy exercises to streamline marketing, business development, and admissions departments' workflows.• Collaborated with sales and admissions teams to develop targeted marketing collateral to enhance existing and generate new strategic partnerships.

• Develop and implement strategic plans for clients' digital marketing campaigns.• Oversee the execution of digital initiatives for high-value contracts.• Consult with clients to optimize campaign strategies and advise on best practice solutions.• Evaluate campaign performance, refining strategies to surpass client objectives and enhance performance metrics.• Identify, communicate and mitigate digital risks, presenting new opportunities to key stakeholders.• Provide leadership and direction for all operational aspects of the marketing department, with a focus on digital strategies.• Streamline reporting processes for complex, long-term campaigns, enhancing client transparency while conserving resources.

• Revamped the student outreach approach and materials, leading to an influx of over 15,000 applications for limited residency and fellowship positions.• Formulated a national recruitment strategy aimed at attracting and retaining premium candidates, which subsequently reduced post-graduation turnover, cut recruitment and visa overhead expenses, and streamlined the onboarding process.• Oversaw the selection and deployment of a CRM system that functioned as the central alumni database and communication tool, alongside reconstructing the corporate website for SEO compliance, which improved user engagement and interaction metrics.

• Research, develop, and implement consumer strategy highlighting organizational product and service offerings• Plan and execute in-house redesign of corporate website• Create and implement product and service go-to-market strategies• Manage organizational social media strategy and editorial calendar• Conduct regular audits of website and social engagement analytics platforms; calculate digital marketing ROI• Write and coordinate placement of media releases to local and national publications• Drive continuous process improvements through the organizational plan, do, study, act model• Contribute to communications budget in accordance with departmental guidelines and priorities

Orchestrated comprehensive marketing strategies at Weichert Commercial Brokerage, including the development and execution of print and digital campaigns, coordination of promotional events, management of social media platforms, and production of sales collateral, contributing significantly to brand visibility and business growth.

Spearheaded and executed comprehensive marketing and communication strategies at Sapien, LLC, including content creation, social media management, event coordination, and public relations, significantly enhancing brand visibility and customer engagement.

Provided comprehensive writing guidance to students and faculty, including brainstorming, drafting, revising, and editing written works; facilitated workshops on academic writing and citation styles, contributing to the enhancement of the university's overall writing culture.