Kerri Richardson Email & Phone Number

Lebanon, In, Us

West Lafayette, Indiana, Us

Indianapolis, In, Us

- Lead global digital marketing activity including creating digital marketing plans for product launches, tradeshows and campaigns and coordinating with partner agencies and global regions as required.- Serve as content owner for all pages on allisontransmission.com, organize ongoing updates and manage web translations process.- Lead social media strategy, content creation and engagement across Allison social presence- Serve as site owner for digital asset management system, Brand Connect. Provide global user training, regularly update architecture and ensure timely upload and tagging of assets.- Measure and report performance of all digital marketing campaigns. Create monthly/quarterly analytics reports.- Managed design, layout and distribution of all global marketing emails. Implemented email best practices for all global tradeshows.- Managed voice of customer surveys for global customer events. Collaborated with regional sales teams to distribute surveys after customer visits to Allison facilities in North America and Europe. - Served as an international event manager as needed. Collaborated with international vendors and global staff to provide guidance on product placement, guest experience, booth media and design.

Chicago, Illinois, Us

- Maintain and update the ASDA and Engage sites for accuracy and timeliness- Manage layout and distribution of promotional emails and e-newsletters- Responsible for strategy and implementation of ASDA's Instagram, Pinterest and Snapchat- Design collateral for social media and website- Manage association data and create bi-annual analytics reports

Indianapolis, Indiana, Us

Managed social media for the district and more than 180 school accountsManaged district website and 60 school websitesDesigned collateral for social media, email, advertising, web and mobileManaged major creative projects including video, print and digital promotions

Indianapolis, Indiana, Us

• Managed district social media accounts on various platforms including, Facebook, Twitter, Instagram, Vine, and Google+• Oversaw over 30 school and district program social media accounts• Managed district web site and 60 school web sites• Created and distribute a weekly community e-newsletter• Wrote press releases and communicated with media as needed• Measured and tracked the statistics of the accounts using worksheets, tables and graphs• Collaborated with outside community organizations for promoting messages andcontent• Monitored social media daily for possible interactions, positive and negative• Assisted school web coordinators with web sites and programs• Coordinated with other departments on planning and promoting district events• Provided training on web development and social media• Photographed district events for use on web site and social media

Bloomington, Indiana, Us

• Coordinated with Indiana University Athletics, Indiana University Police Department, Indiana University Emergency Management, and Indiana University Event Services to monitor and deliver event-specific public safety social media messages• Created a policy on how to approach potentially damaging messages to theorganization• Established voice and tone for the account• Developed a social media plan for each Indiana University football and basketballgame regarding time and content-specific messages• Measured and tracked the statistics of the account using worksheets, tables and graphs

Bloomington, Indiana, Us

• Supervised 12 or more student employees per shift on aspects relating to facility and safety assessments, security and emergency response• Responsible for programmatic, relational and problem solving situations in a fast- paced environment which served 3,500-5,500 participants daily• Served as a first responder to incidents and completed incident investigations• Implemented emergency evacuation procedures in the event of severe weather or fire• Trained new employees on facility policies and procedures and assisted in the hiringprocess• Responded to a life-threatening situation where I assisted in the successfuladministration of CPR and the use of an AED

• Developed a social media and public relations plan for the department• Wrote emergency preparedness blog posts weekly for the department website• Developed a social media initiative to create a public safety account for theuniversity athletic department• Created and distributed new marketing materials for all eight university campuses• Developed an emergency preparedness outreach plan for students and faculty• Developed processes and policies for instructing CPR/AED/First Aid classes foruniversity faculty and staff

Master Of Science (M.S.), Applied Health Science

Bachelor Of Arts (B.A.), Journalism