Kerri Wise Email & Phone Number

United States

San Francisco, CA, US

San Francisco, CA, US

Women of Color Automotive Network is focused on "Driving Change and Creating Lanes". The organization was founded by four prominent women of color in the auto industry with the goal of attracting, connecting and empowering women of color in automotive.

Santa Monica, California, US

• Oversee TrueCar's Industry Marketing team tasked with elevating and creating buzz for TrueCar’s brand and offerings across major external stakeholders including B2B clients, and partners.
• Represent the company as a thought leader, speaking at approximately 15-20 industry conferences, events and podcasts per year.
• Develop compelling thought leadership that showcases TrueCar’s expertise and best practices
• Lead PR and media relations efforts, focused on creating positive exposure for TrueCar in the media and monitoring potential PR risk
• Oversee TrueCar event sponsorship and speaking strategy
• Create a centralized narrative to ensure consistency across external communication touch points

Santa Monica, California, US

• Evangelized TrueCar in the industry, speaking at 12-15 industry conferences per year and overseeing TrueCar's B2B event sponsorship strategy
• Led TrueCar's B2B thought leadership strategy, launching the client facing blog and developing compelling content (e.g. articles, infographics, etc.) for auto dealer clients that showcased TrueCar insights and best.
• Launched TrueCar University, an online training resource for dealers
• Led dealer webinars to create buzz, generate leads and to educated dealer clients
• Developed and maintained deep relationships with key industry influencers

Santa Monica, California, US

• Led B2B marketing for auto dealer clients including advertising, communication, event marketing, and sales enablement
• Launched the “Dealer Pledge” campaign communicating the series of improvements TrueCar made to be more dealer friendly, resulting in 3,000 dealers signing on in one year
• Managed all aspects of the Dealer Summits, a series of regional client events that offered sales and marketing training

Grapevine, TX, US

Santa Monica, CA, US

• Oversaw a team of 20 employees focused on training for Edmunds dealer clients and the internal field sales team
• Conducted in-store and web based training for dealers on Edmunds products and best practices
• Represented Edmunds as a speaker at industry events, video and in media
• Led the training of roughly 100 field salespeople including new hire training and product training
• Coordinated the go-to-market strategy for new product rollouts including working with product, sales, and marketing to rollout product specs, value props, and sales pitch for the sales team

Santa Monica, CA, US

• Led the Client Insights team which used insights (web analytics, mystery shops, lost sales, phone calls and consumer ratings) to demonstrate the ROI that dealer clients received through their investment with Edmunds.
• Rolled out an all-new insights tool that enabled the sales team to consult dealers on their performance.
• Developed a “save summary” report for field sales to compel dealers to rescind their cancellation, resulting in a nearly 50% save rate for cancelling dealers.

Troy, MI, US

• Led a team that developed and presented client insights from Auto Retail studies, in addition to managing custom research for OEM clients.
• Analyzed and presented study findings and insights to C-suite executives at various automotive manufacturers
• Developed client proposals for custom research initiatives and managed budgets
• Served as a media spokesperson providing insights about study findings and industry trends

Troy, MI, US

• Assigned to the Toyota Motor Sales and American Suzuki Motor Corporation accounts
• Sold research and consulting solutions that addressed client needs, consistently meeting sales targets of approximately $5 million annually
• Presented study finding to C-suite executives

Troy, MI, US

• Managed auto dealer process improvement initiatives (sponsored by several manufacturers)
• Identified areas of opportunity for dealers to improve close rates by analyzing various inputs (lost sales research, mystery shop, focus groups, observation, and transaction data)
• Moderated focus groups for dealer clients drawing insights from recent dealer customers

Troy, MI, US

• Project Manager of syndicated and custom research studies including planning, defining tasks, resources allocation, budgeting, monitoring project timelines and data quality.
• Launched all-new research studies focused on product consideration and dealer lost sales.