Kerry Beach Email & Phone Number

Boston, Ma , Us

Boston, Ma , Us

Led the strategy, development, and execution of a payer-focused product marketing program for Network Analytics and Payer Compass business units. Led and executed the Payer Compass M&A go-to-market strategy for the launch of Zelis Open Access Pricing. This included audience targeting and segmentation, competitive positioning, persona development, and campaign planning. Annual 2022 strategic programs contributed $20.5MM pipeline attribution resulting in $1.4MM won ACV.

Kansas City, Missouri, Us

Lead the strategy, development and execution of go to market plans that favorably position oncology, genomics, transplant and opioid management product lines, improve client perceptions, and generate demand. Coordinate and curate product-related marketing communications that inform and educate clients on enhancements to Cerner products and changes to the product portfolio. Create standardized best practices to help drive client product adoption.Collaborate cross-functionally with leaders and peers to understand product lines and go-forward business strategies to create a cohesive communication strategy. Develop and deploy strategies to leverage content for adaptation and use in various mediums while assuring communications and product messages are cohesive. Monitor and track program effectiveness and apply best practice methodologies to program development and execution.Ready the client organization with comprehensive sales enablement materials.

Kansas City, Missouri, Us

Work alongside a cross-functional creative and strategy team responsible for the development and execution of the integrated marketing strategy for health system operations and related intelligent hospital solutions. Develop a holistic marketing plan with senior executives from relevant strategic business units. Manage projects and coordinate all aspects of the marketing plan inclusive of market research, solutions knowledge and positioning, core messaging by segment and audience, strategies and projects inclusive of assets that support sales and client engagements. Create and execute the strategy for Cerner’s marketing program across multiple solutions and partners while aligning other marketing and sponsorship programs involving marketing across the company, including Cerner sponsored events and partner validation/certification programs across the business.

Manhattan, Ks, Us

Responsible for product management from concept to design, including forecast, cost, production, testing, promotion, support, and finally product end of life. -Delivered the operating plan: the achievement of growth objectives including market share, revenue, profit, and return on investment for all the channels/categories of business and/or key customers.-Managed and implemented development activities through research, strategic planning and implementation.-Built effective communication with every part of the team, from marketing and sales, to client services.-Partnered with internal stakeholders to ensure product deliverables meet timeline and compliance requirements.

Manhattan, Ks, Us

Led global Marketing team to execute strategic marketing initiatives across content development, rebranding, public relations, paid advertising, event coordination, and business development. Managed annual budget. Developed and managed content plan, digital and print advertising campaigns, and digital marketing outreach for new and existing product lines. - Oversaw deployment of corporate rebrand, launched in 2019- Generated 10% increase in annual website sales and $1M+ revenue in new and renovated products in 2018 through Product Development/Marketing/Sales collaboration and integrated campaigns- Executed highly-successful campaigns despite limited budget and resources. Maintained 16% email CTR, and 17% social media growth year-over-year. Increased lead database 82% in 2017 by launching a lead-gen content campaign that included paid and organic webinars, content downloads, and paid advertising- Created compelling and concise marketing campaigns and content that follow branding, corporate style, and search engine optimization (SEO) guidelines to promote products and service lines in the global food market- Strategically pursued media coverage to position company expertise and promote company SMEs. - Networked with trade press to maximize media exposure. Pitched stories and coordinated writing, scheduling, and distribution of all news releases.

Manhattan, Ks, Us

• Strategically pursue media coverage and position AIB’s expertise as top in our industry.• Create compelling marketing campaigns and concise content for a variety of venues to promote the company’s products and services in both domestic and international markets.• Create relationships with media outlets, including both trade press and other media, in the interest of maximizing editorial opportunities. This involves reviewing editorial calendars and pitching ideas to targeted contacts at strategic publications, in addition to tracking media coverage.• Promote AIB International’s experts to relevant media outlets, positioning our technical expertise as top in the field.• Create, intentionally plan, and coordinate a periodic series of news releases to keep AIB’s name in the news.• Create and plan compelling marketing campaigns and content designed to sell the company’s products and services, utilizing search engine optimization (SEO) techniques.

Manhattan, Ks, Us

Provides editorial, education, and communications content that supports and favorably represents the activities of AIB in food safety and food defense education and audits. Produces editorial content for use in professional publications, including the bi-monthly AIB Update magazine. Originates material directly and edits and assists with draft contributions from other authors. Writes and publishes the monthly AIB International Newsletter. Assists in development of learning products within the Food Safety Education department.

Bachelor Of Arts (B.A.), English Language And Literature, General

Bachelor'S Degree, English Language And Literature, General