My role involves working as the key client partner at board level in strategic brand, communications and change management projects.Delivering complete brand solutions for a diverse client base ranging from major consumer brands in the health and beauty sector and B2B brands in the industrial sector.Areas of expertise include:- Consumer branding and design- Brand positioning- Naming- Communications planning- Internal comms programmes- Identity development- Retail environments- Online and social media managementInvolved in new business pitches and ongoing account developmentWorking closely with the strategy team and lead creative on the account

- Research: Desk research, stakeholder interviews, developing focus group scripts- Analysis: Strategic competitor and industry analysis. - Moderating brand development workshops with the client and drawing out key insights- Defining the brand strategy and positioning statement for new brands- Repositioning and development exercises with existing brands

Management of long-standing account with a large international telco client. Building and maintaining relationships with Marketing teams of each operating market: Austria, Denmark, HK, Ireland, Indonesia, Italy, Sweden and UK and making quarterly visits to each market.- Direct responsibility for core strategic projects with the two largest markets (Italy and UK) making up 60% of the business. Regular correspondence with Marketing Directors and Heads of Brand.- Overseeing an Account Manager working with me on servicing all markets and an Account Administrator working across the whole account.Managing an international rebranding exercise, which started with the UK and is now rolling out to the other 7 Three markets. The objectives were to shift perception of the brand and increase market share. The project encompassed:- Setting up a consultancy process in the UK of internal interviews and external research consolidation to feed into the brand strategy and positioning development. Took part in conducting internal staff interviews, defining the mission statement and selling it in to the Senior Management team.- Managing the development of the new look and feel and production of new brand guidelines.- Part of the requirements from the UK was that the change over took place within 6 months and within BAU budget, which was achieved and new look and feel launched in market May 2010.- Prepared and presented 10 Channel Consultation sessions with Channel marketing teams and their respective agencies to brief and motivate them on the rebrand.- Ongoing consultation on campaign development via Quarterly Design Review meetings.

- Working with a wide range of clients to deliver online and offline marketing projects e.g. naming and creation of brand and design marketing materials and ongoing guardianship of brands in the online space.- Day to day contact with the client to discuss and develop briefs and prepare proposals.- Managing internal resources and external suppliers to deliver website design and build projects to deadline and budget.- Accounts worked on include Royal Mail (developing the a portal to bring together the Royal Mail, Parcelforce and Consignia sites) and an online global reporting extranet for JP Morgan working directly for the Global Head of E-Commerce.