Kerry Carruthers Email & Phone Number

Scarborough, Gb

Pickering, England, United Kingdom

Yorkshire Coast

As the CEO of one of England's largest Business Improvement Districts, I have successfully led initiatives that have significantly boosted economic growth and positively contributed to the visitor economy. My purpose was to deliver an ambitious business plan over five years, increase brand recognition of the Yorkshire Coast as a tourism destination, and give the business community a return on their investment. With a small yet effective team, this has culminated in over 150 events and 50+ initiatives, including Electric Vehicle charging schemes and environmental campaigns. In addition to these events and projects, key legacy products were developed, from a new tourism product and sculpture trail, which will now supersede the Business Improvement District.Key Highlights:Light Night: Created the largest laser light show on the East Coast.Route YC: Developed from concept to increase visitation to the YCFunding: Attracted £1.4m (28%) in additional funding.Operational ResponsibilitiesRecruitment of and reporting to private and public sector boards.Created and monitored company data, HR, procurement, and communication policies.AP/AR and production of financial management reports.Developed and implemented strategy for developing and delivering initiatives and projectsKey account and stakeholder relationship managementLegislation and Regulation Compliance.Marketing ResponsibilitiesBrand and asset creation and management, including trademarks.Extensive B2B and B2C proactive and crisis management experience.Company spokesperson.Procured and assessed content producers, including sports ambassadors, writers and social media influencers.Created and managed company websites (WordPress).Created monthly B2B and B2C email campaigns (MailChimp and Brevo)Created briefs and tendered for suppliers, including website and App developers, PR companies, content producers and digital agencies.Produced strategy and review documents for relevant boards.

Yorkshire Coast

Experienced lead consultant with a successful track record of collaborating with businesses and local authorities to drive economic development and community enhancement. Instrumental in developing and implementing a Business Improvement District (BID) along a 100-mile coastline, resulting in £5m revenue generation and strategic planning for the region. Proficient in stakeholder engagement, data analysis, and strategic planning to achieve tangible outcomes. • Stakeholder Engagement • Data Analysis • Strategic Planning • Project Management • Legislation and Regulation Compliance

Scarborough, North Yorkshire, United Kingdom

Results-driven sales professional with a proven ability to lead and motivate teams to exceed targets in a fast-paced media environment. Expertise in developing and implementing innovative sales strategies, securing long-term contracts and managing client relationships across SME, Public Sector and Marketing Agencies. Proficient in sales management, campaign development, event management and mentoring.Sales LeadershipB2B 80% Account Management, 20% New BusinessEvent creation and managementCampaign DevelopmentClient Relationship ManagementMentoring and Coaching

• Outbound tele sales, new business • Selling the benefits of apprenticeship and work based learning to businesses across Yorkshire• Reviewing CVs of in-house learners and creating employment opportunities• Attending networking/education fairs• Developing external marketing campaigns

Hartlepool, York, Clifton Moor

Managed three successful branches by developing an engaged team able to handle the pressure of working in a fast-paced retail and commercial environment. Manage logistics, sales, HR, and operations within the vehicle rental industry while emphasizing and delivering excellent customer service and operating profit. Operations and Logistics Management Team Leadership and Development Fleet Management Sales and Upselling Logistics Coordination Strategic Planning Customer Relationship Management Risk Management

Management And Leadership: Growing As A Manager, Business, Management, Marketing, And Related Support Services

The Digital Economy: Selling Through Customer Insights, Marketing

'A' Levels, Law, Psychology, Business, Economics, Modern History

Gcse, 4 - A, 6 - B