Kerry Cherep Email & Phone Number

Colorado Springs, Co, Us

Longmont, Colorado, United States

Develop, implement, and manage paid media campaigns across Google Ads, Social Media Advertising, Display Advertising, and new channels as they launch Manage a portion of the advertising budget related to paid media campaigns Conduct keyword research and competitor analysis to inform campaign strategy Create ad copy and design creatives leveraging best practices to drive performance Build out creative briefs for paid media campaigns Optimize campaigns based on data-driven insights and performance metrics Monitor and analyze campaign results and provide reports on the effectiveness of campaigns Create testing strategy on ad campaigns, implement winning variations and share results with collaborators regularly Collaborate with the marketing team to align paid media campaigns with overall marketing strategy Stay up to date with changes in paid media channels and adapt strategies to stay ahead of the curve Collaborate with the Marketing team on special projects such as generating copy for ads, helping with creative shoots, and supporting other marketing initiatives

United States

Role Overview:While at AdPro, I distinguished myself as a Senior Content Specialist. I was pivotal in managing a portfolio of over 20 accounts and spearheading the digital visibility and engagement through adept SEM/PPC and Paid Social strategies. Guiding a high-performing Organic Social team to deliver innovative content strategies for more than 30 clients in various sectors further showcased my leadership acumen.Key Responsibilities:Orchestrated SEM/PPC and Paid Social strategies, significantly enhancing online presence and user engagement.Led a dynamic Organic Social team, devising strategies that elevated client content across multiple industries.Authored precise digital proposals and utilized KPIs and analytics for data-informed campaign performance optimization.Conducted strategic monthly reporting to clients, focusing on performance, opportunities, and actionable improvement plans.Core Competencies:Strategic Project ManagementAdvanced SEO & SEO CopywritingSEM & Paid Social Media CampaignsData-Driven Analytics & ReportingI consistently propelled clients' brands to new heights in the digital arena through strategic foresight and creative expertise. I leveraged market analysis and competitive insights to surpass conventional marketing benchmarks and establish new standards of digital marketing excellence.

Colorado Springs, Colorado, United States

Role Overview: Accomplished Business Manager with a track record of driving growth and efficiency across all facets of modern practice. Renowned for implementing comprehensive business solutions and executing strategic marketing initiatives that enhance visibility and drive client engagement.Key Responsibilities:Manage essential business operations, including integrating sophisticated software solutions, financial governance, and operational optimization.Champion digital innovation, from seamless website management to dynamic social media strategies, amplifying brand presence with savvy content and SEO expertise.Craft and maintain a strong brand identity, creating distinctive marketing materials and spearheading effective, data-driven advertising campaigns.Core Competencies:Strategic Business Operations & Financial ManagementDigital Innovation & Brand PositioningDynamic Marketing & Advertising StrategyIn pursuit of excellence, this role synthesized strategic business management with innovative marketing practices, emphasizing digital mastery and brand development to forge a path to industry leadership.

Colorado Springs, Colorado Area

Role Overview:As the Marketing Director and Office Manager at a premier medical spa, I excelled in harmonizing day-to-day operations with strategic marketing initiatives, ensuring that the spa's reputation for excellence was reflected in every facet of the business. My multifaceted role entails rigorous financial oversight, seamless office administration, and innovative personnel management while upholding the highest service delivery and client satisfaction standards.Key Responsibilities:Managed and optimized office operations, ensuring the seamless execution of policies and procedures.Implemented a new CRM system, transitioning to cloud-based solutions for operational efficiency and enhanced client service.Introduced CareCredit financing, expanding client purchasing options and reducing the practice's financial risk.Negotiated a health plan for employees through PeakMed, offering the business comprehensive benefits at no additional cost.Elevated the spa's social media presence, achieving a 20% growth in followers within three months.Steered the practice through the Covid-19 shutdown, maintaining compliance with health regulations and ensuring a safe reopening.Core Competencies:Operational Excellence & Financial ManagementStrategic Marketing & Social Media EngagementPersonnel Leadership & Team EmpowermentLeveraging my comprehensive knowledge and adaptable leadership style, I successfully positioned the spa at the forefront of the industry, fostering an environment where innovation meets client-centric service, even amid the challenges of the pandemic.

Athens, Georgia Area

Role Overview:While at CysterWigs.com and WigCloseouts.com, I assumed the role of General Manager, orchestrating the company's trajectory with a hands-on approach to overseeing a 20-person team. My leadership ensured the seamless integration of comprehensive company processes and initiatives, including superior customer service, meticulous website management, innovative product offerings, and effective use of software tools. Simultaneously, I directed our digital marketing strategy, cultivating brand presence and engaging content across various platforms.Key Responsibilities:Unified team efforts to align with strategic vision and operational goals, covering all facets from customer service to order fulfillment.Drove website enhancements and product expansion, ensuring a dynamic and user-friendly customer experience.Fostered a robust social media marketing strategy, leading to genuine customer engagement and brand loyalty.Oversaw the company blog, curating relevant content and moderating online community interactions.Core Competencies:Team Leadership & Strategic Operations ManagementDynamic Digital Marketing & Content StrategySocial Media Engagement & Community BuildingAs both General Manager and Digital Marketing Manager, I leveraged my comprehensive skill set to meet and exceed organizational objectives. I ensured every digital touchpoint resonated with quality and consistency, reflecting the company's commitment to excellence.

Colorado Springs, Colorado Area

Role Overview:While at Actiontec Electronics, I specialized as an Associate Test Bench Support Analyst, where I played a crucial role in documenting and analyzing test bench procedures and performance. My responsibilities spanned from creating comprehensive documentation for various stakeholders to conducting detailed statistical analyses of test bench data, ensuring optimal performance, and insightful reporting for internal and client executive teams.Key Responsibilities:Developed and maintained detailed documentation of test bench procedures, including statements of work, reports, and training manuals for end users, programmers, and field application engineers.Utilized MySQL to securely extract data from client test sites, craft reports, and perform advanced statistical analysis to evaluate device performance.Delivered on-site customer training, ensuring clients could effectively utilize the test bench.Conducted thorough statistical analysis on test bench data, providing valuable insights for internal use and client review.Ensured all documentation accurately reflected current procedures and methodologies.Managed project timelines, coordinating resources and information to aid team members in meeting project deadlines.Produced regular project status reports and documentation for executive management review.Core Competencies:Technical Documentation & TrainingData Analysis & ReportingProject Management & CoordinationThis role demanded a blend of technical proficiency, analytical acumen, and project management skills, enabling the successful support and enhancement of test bench operations at Actiontec Electronics.

Vernon Hills, Il

Temporary/Contract Position: Created vendor invoices for advertising and catalog placement, pulled necessary billing backup from the Internet or catalog copy for Finance. Using Excel, Access, and AS400, uploaded product specifications and information to the Internet catalog via a proprietary web publishing program, ensuring correct formatting, grammar, and accuracy. Responsible for communicating with vendors to obtain product pricing and information.

Burr Ridge, Il

Hired as the Document & Process Control (D&PC) Assistant, promoted to D&PC Administrator within a year. Organized quarterly staff meetings and executive management meetings, including travel, venue, and catering arrangements; ensuring budget, venue selection, and setup met with management’s requirements. Created, proofread, and reviewed documents during all project phases, including contracts, meeting agendas, meeting minutes, project status reports, risk management plans, project scope documents, work flow charts, and final project summaries. Researched business intelligence on a variety of subjects, including potential clients and industries using the Internet.

Bolingbrook, Il

Started as the receptionist, promoted to the Documentation Department, then Department Lead, and finally Department Manager within the first year of employment. Given additional departments to manage soon after. Managed the Documentation, Rating, and Invoicing Departments. Managed Accounts Receivable payment application, and used Unix, Access, and Excel to create reports for Collections and Sales. Developed, documented, and implemented departmental policies. Established and maintained department norms and performance through consistent, clear communication of protocols and standards. Authored a procedural handbook for the Rating, Invoicing, and Documentation Departments.

Bridgeview, Il

Managed a team of ~60 cashiers at one of the busiest big-box retail location in the Chicagoland area.

Graduate Certificate, Human Resources Management/Personnel Administration, General

Graduate Certificate, Big Data And Analytics, 4.0

Master'S Degree, Business, Management, Marketing, And Related Support Services, 3.98

Master's in Business Administration with a Concentration in Marketing

Master Of Science (M.S.), Industrial And Organizational Psychology, 3.85

Activities and Societies: Society for Industrial Organizational Psychology, Society for Human Resource Management

B.S., Business Management, Cum Laude

Education record