Kerry Dworet Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Account Manager | Dynata, LLC – Toronto, ON 2021 to 2023• Supports multiple Account Directors in developing and fostering key client relationships, while driving strategic sales, consistently achieving or outperforming annual sales targets.• Serves as the Day-to-Day contact for a wide range of top tier clients across diverse verticals including: Financial, Technology, CPG, Insurance, Automotive, Entertainment & Travel.Key clients include: Wells Fargo, Cisco Systems, Intel, Honda, Expedia, The Walt Disney Company, Progressive Insurance, The Auto Club (AAA), ADP and Uber • Responsible for determining project feasibility, pricing and delivering client-facing proposals• Provide high-level consultation for clients’ complex research objectives• Act as liaison for the client, coordinating seamless collaboration across project management, operations, research management and ad solutions teams, to ensure on-time, high-quality deliverables • Active member of Dynata’s Diversity & Inclusion Committee

Toronto, Canada Area

• Directed a 5-member team in the day-to-day operations of the Experiential Marketing (XM) department that serves global clients in the alcohol and cannabis sectors such as Campari, Beam Suntory, E&J Gallo, and Arterra Wines• Led the full cycle design, development, and implementation of up to 5 concurrent projects from coast-to-coast• Built and nurtured client relationships to understand business needs and identify potential sales opportunities• Defined program scope, allocated resources, monitored on-site team execution, and ensured targets were met• Administered program budgets worth up to $150,000, tracked expenditures, and isolated and addressed variances• Accountable for the team hiring, training, talent development, and performance evaluation and management• Sourced external vendors, negotiated contract terms, procured campaign materials, and created branded assets• Supported the sales team with producing and delivering engaging pitches and proposals to potential clientsKey Achievements:✔ Orchestrated Campari Canada's Forty Creek Whisky Weekend every year including the live music, tastings, seminars, and interactive games and grew bottles sales by 120% and attendance from under 1,000 to over 3,500 guests ✔ Distributed over 30,000 product samples and obtained 300,000+ brand impressions for La Marca Prosecco by launching a national consumer sampling campaign at trade shows across Ontario, Quebec, Alberta, and BC✔ Spearheaded the “Canadian Club Over Beer” national guerilla program by partnering with 80+ sports leagues, restaurants, and bars to encourage beer drinkers to adopt Canadian Club and ginger ale as their preferred drink ✔ Fabricated a mini distillery for Wild Turkey with a limited budget and showcased the asset at consumer trade shows across Canada to offer attendees the chance to recreate the experience of visiting the actual distillery✔ Played a key role in establishing the XM department by devising standard processes and recruiting staff

Toronto, Canada Area

• Managed 4 direct reports in the strategic planning and deployment of national XM programs for TD Canada Trust• Worked closely with the client and agency partners to formulate ideas and bring strategic plans to fruition• Served as the main point of contact throughout the project lifecycle to coordinate activities and achieve deadlines• Assessed key performance metrics (KPIs) and prepared client reports with lessons learned and recommendationsKey Achievement:✔ Oversaw the TD Cost of Student Living Back-To-School Program with an annual budget exceeding $900,000 and toured the asset to 40+ university campuses to illustrate the rising costs of education and acquire new accounts

Toronto, Canada Area

• Collaborated with the NHL and CFL to deliver highly publicized Scotiabank-sponsored events and activations• Liaised with league representatives and Scotiabank stakeholders to establish tactical plans and overcome barriers• Supervised the on-site operations, controlled project budgets, negotiated vendor contracts, and reported resultsKey Achievements:✔ Always achieved deadlines and budgets for prominent events and partnerships including Hockey Day in Canada, NHL All-Star Fanfest, Grey Cup Festival, Boston Pizza, Canadian Tire, Sport Chek, Sirius XM, and Giller Prize✔ Founded several new programs for Scotiabank’s 15 days per year with the Stanley Cup including a community engagement initiative that received over 2,000 applications from Scotiabank employees across the country✔ Contributed to the award-winning Hockey Day in Canada festivities that were broadcasted nationally on CBC/Rogers each year by delegating events with local sports leagues, celebrities, and various VIP guests ✔ Oversaw Scotiabank’s presence for 3 consecutive Grey Cup celebrations including the 100th anniversary in Toronto that featured a large Fan Festival at the Toronto Convention Centre with interactive games and exclusive parties

Toronto, Canada Area

• Guided integrated promotional campaigns for major record labels, television, film, technology, and fashion clients• Engaged prospective clients, authored project proposals, and consistently surpassed performance and sales goals