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Results-driven PR professional with expert command of strategic communications planning/execution and crisis management. Respected executive consultant, project leader, strategic thinker and poised storyteller who thrives in a fast-paced environment. Trusted client counselor.
Kerry Ford Communications
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President And Chief StorytellerKerry Ford CommunicationsBethel Park, Pa, Us
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President & Chief StorytellerKerry Ford Communications Nov 2017 - PresentClient: McDonald’s of Three Rivers Advertising Cooperative-Deliver executive-level communications consultation for 200+ McDonald’s restaurants in four states and five media markets.-Secure abundant news coverage for each of client’s key priorities. Annual AEV consistently exceeds $2.6 million.-Provide 24/7/365 crisis management support. Areas of expertise include DEI, social media, litigation, business practices, public protest, crime, labor issues and product… Show more Client: McDonald’s of Three Rivers Advertising Cooperative-Deliver executive-level communications consultation for 200+ McDonald’s restaurants in four states and five media markets.-Secure abundant news coverage for each of client’s key priorities. Annual AEV consistently exceeds $2.6 million.-Provide 24/7/365 crisis management support. Areas of expertise include DEI, social media, litigation, business practices, public protest, crime, labor issues and product safety.-Develop, maintain, and constantly revise comprehensive communications management plans to secure abundant earned and social media placements.-Leverage deep relationships with media representatives, elected officials, social influencers and other stakeholders to create holistic communications campaigns. Serve as senior spokesperson.-Manage all PR investments for $500,000 budget.Client: Feld Entertainment-Generate copious news coverage for live performances of Disney On Ice, Marvel Universe Live, Jurassic World Live, and Monster Jam. Annual AEV consistently exceeds $450,000.-Create comprehensive communications plans to support aggressive ticket sales goals.-Extend publicity efforts through dynamic, customized promotions with social media influencers.Other Clients Include:Big Lots JACK Entertainment Karli Short Better Tomorrow Foundation Limestone Records Giant Oaks Winery Rogers & Holland JewelryGood Taste Pittsburgh Watchful Shepherd USA Ronald McDonald House Charities Show less
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Vice President, Group Public Relations DirectorStern Advertising & Public Relations Jan 1995 - Dec 2017Greater Pittsburgh Area-Directed all public relations efforts for the Agency’s largest PR client: McDonald’s restaurants. Oversaw strategic communications for six McDonald’s co-ops representing 600+ restaurants in five states and 14 television markets. Led all PR activities for Feld Entertainment (Disney On Ice; Disney Live; Ringling Bros.; Monster Jam).-Notable McDonald’s projects included: Point person for global media relations when Big Mac inventor Jim Delligatti passed away; Situation leader for mass… Show more -Directed all public relations efforts for the Agency’s largest PR client: McDonald’s restaurants. Oversaw strategic communications for six McDonald’s co-ops representing 600+ restaurants in five states and 14 television markets. Led all PR activities for Feld Entertainment (Disney On Ice; Disney Live; Ringling Bros.; Monster Jam).-Notable McDonald’s projects included: Point person for global media relations when Big Mac inventor Jim Delligatti passed away; Situation leader for mass shooting; Project manager for grand opening of the Big Mac Museum; Created MAC Grants For Teachers program; Oversaw international media relations for All American High School Basketball Game.-Provided leadership counsel for other agency clients including Sterling Jewelers, Hilton Hotel, Feld Entertainment, and Aspen Dental. Show less
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Public Relations And Marketing ManagerPittsburgh Zoo 1994 - 1995•Garnered significant local, regional, national and international media attention and positioned the Zoo as the region’s number one destination for residents and tourists.•Constructed marketing communications strategy that expanded the limited advertising budget by 48% and had a demonstrated positive impact on attendance.•Served as senior spokesperson to news media and political officials.•Developed comprehensive anticipatory issue management plan for potential issues… Show more •Garnered significant local, regional, national and international media attention and positioned the Zoo as the region’s number one destination for residents and tourists.•Constructed marketing communications strategy that expanded the limited advertising budget by 48% and had a demonstrated positive impact on attendance.•Served as senior spokesperson to news media and political officials.•Developed comprehensive anticipatory issue management plan for potential issues ranging from animal attacks to the facility’s financial fortitude. Show less
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Media Relations AssociateThe Carnegie Science Center 1990 - 1994•Executed public relations efforts surrounding the construction and grand opening of the $40 million facility, including press conferences, live broadcasts, and video and still shoots.•Created publicity plans; wrote and edited press releases; and administered budgets for a wide variety of Science Center projects.•Executed crisis management on personnel cutbacks, financial difficulties and dire threats.•Served as liaison with advertising and public relations agencies.
Kerry Ford Skills
Kerry Ford Education Details
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The Pennsylvania State UniversityPrint Journalism/English -
Dale Carnegie Communications And Human Relations
Frequently Asked Questions about Kerry Ford
What company does Kerry Ford work for?
Kerry Ford works for Kerry Ford Communications
What is Kerry Ford's role at the current company?
Kerry Ford's current role is President and Chief Storyteller.
What is Kerry Ford's email address?
Kerry Ford's email address is kf****@****ing.com
What is Kerry Ford's direct phone number?
Kerry Ford's direct phone number is +121646*****
What schools did Kerry Ford attend?
Kerry Ford attended The Pennsylvania State University, Dale Carnegie Communications And Human Relations.
What are some of Kerry Ford's interests?
Kerry Ford has interest in Families And Educators Across Western Pa, Board Member, Scouts.
What skills is Kerry Ford known for?
Kerry Ford has skills like Media Relations, Marketing Communications, Strategic Communications, Public Relations, Press Releases, Internal Communications, Event Management, Advertising, Marketing, Publicity, Social Media Marketing, Integrated Marketing.
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