Social media, trade show and marketing projects for CECO Environmental. Product line messaging and positioning support.

UEI is a data acquisition (daq) hardware and software start-up OEM that was purchased by AMETEK on 9/6/23. The reorganization resulted in a reduction in force/lay-off for Kerry Grenier.Elevated UEI’s brand / voice, social media, webinar and live event presence. Marketing program lead and manager when required (every other month for several weeks at a time). Created new workflows / processes for marketing team to manage social media, digital assets, content generation / research and trade show event management. Sales enablement and support.• Generated short-form and long-form content, writing and editing customer success stories, technical datasheets, customer flyers, overview presentations, and web / blog pages. Proofreader / editor for marketing team’s output before posting it externally.--Managed and generated social media content. Launched an employee brand ambassador program to boost sales team and customer engagement.--Launched Brevo (formerly SendinBlue) quarterly email newsletter campaigns to over 25,000 customers, leads, resellers / distributors with less than a 1% unsubscribe rate. Created strategic marketing production schedule to drive results, increase trade show participation and launch new products. --Generated, executed and implemented editorial calendar covering all communications/marketing-related materials on an annual, quarterly, and weekly basis. --Curated and obtained customer testimonials and logo usage approvals using a variety of tools / sources. --Researched customer pain points, contract awards, and successes to shape content, call to action (CTA), market segmentation, and develop thematic targets. Identified top customers, leads, resellers / distributors using NetSuite data / sales history.• Write / track new product press releases with data analytics tracking.• Presented marketing programs / activities at the company’s quarterly all-hands meetings.• Lead generation and tracking.

Worked with scientists, engineers and technical program managers to market and sell to Department of Defense (DoD) customers. Served as the Communication’s team leader in May / June 2020 and May / June 2021. • Produced / created short and long form media for the DoD regarding status of contract work and built awareness of Raytheon’s diverse portfolio of technological breakthroughs as trusted tech system integrators in the fields of CyberSecurity, Air/Land/Sea Sensors, Advanced Networking, Speech & Language Technologies. Created content, writing technical news advisories to inform and engage with potential customers / employees and government agencies.--Spearheaded digital photo / video production. Produced, created, and shot corporate videos, product demos, and voice-overs, showcasing innovative work. Live event video and photo production for employees and customers.--Project-managed and edited 65-paged annual report for the Science Development Program (SDP) that featured new patents, employee promotions, technical program overviews, and employee publications / scholarly activities, Annual report piece was an excellent recruiting and lead generation tool.• Corporate training and mentoring: Trained communications interns on marketing tools and programs. Welcomed all new hires (engineers/scientists/interns/sales) with a day-one communications presentation going over the company jargon, how to connect with key stakeholders and establish an open-door policy that employees could use me as a resource onboarding at a large organization.• Spearheaded employee internal communications for internal events and external trade show event participation.• Execute and document for social media the annual fundraiser every November to December to benefit CFCS Cambridge Family and Children's Services in Cambridge, MA. Employees select a child's holiday wish star from our "BBN Cares for Children Services" holiday wish tree. Celebrity breakfast.

Generated content. Created, designed, and printed collateral, direct mail pieces, presentations, and trade show graphics. Provided digital product photography and edited images. Edited, updated, and maintained the company website.• Provided sales support. Coordinated trade show and seminar participation. Maintained sales lead database in MS Outlook and generated mailing lists. • Supported the sales team and national independent representatives. Generated monthly sales quote reports from the MS Access database to track quote activity and turn-around times.

Managed programs as the administrative backbone of BBN’s marketing department. Supported the team with day-to-day administrative tasks such as printing, billing, shipping, reimbursement, storage, filing, and project management.• Built strong relationships with vendors including photographers / printers / consultants while managing projects. Determined employee stakeholder needs and communicated them to vendors.• Delivered sales support. Coordinated business development and sales efforts through promotional materials and sale lead tracking. Shared hands-on trade show / event assistance, management, and logistics. Traveled to set up and tear down at the show site.• Crafted content. Functioned as the company photographer. Edited and proofread one-pager handouts. Trained on the job to become a webmaster and took advantage of professional development reimbursement while working full-time and attending night school.

• Three-month contract position while I looked for a full-time position. Performed the same job duties here as I did back in 1996 (see below) with minimal supervision.Assisted the publications product manager in the production of trademark research data directories. • Targeted U.S. and international law firms. • Served as the point of contact for customer inquiries and orders. • Coordinated shipping and printing of directories.

Started as the receptionist/administrative assistant and promoted to Marketing after 6 months. Coordinated marketing activities including open houses / seminars and collateral for a certified public accountant firm. • Provided administrative and technical support. • Troubleshoot telephone and facility issues. • Assisted CPAs with tax return preparation.

Assisted the publications product manager in the production of trademark research data directories. • Targeted U.S. and international law firms. • Served as the point of contact for customer inquiries and orders. • Coordinated shipping and printing of directories.