With over a decade of experience in marketing and media, my expertise lies in strategising and executing Above The Line (ATL) media campaigns that resonate with audiences. In my current role at Domino's, I'm dedicated to aligning our national brand requirements with innovative media strategies that drive growth and awareness. My commitment to excellence is rooted in a deep understanding of media dynamics and an unwavering dedication to the company's mission and values.In my current role as Senior Media Manager, I've honed my skills in cross-channel planning and execution, working collaboratively with agencies and media owners to deliver impactful campaigns. My responsibilities extend to managing budgets, implementing targeted brand activations, and ensuring transparent reporting to senior stakeholders. We've enhanced brand visibility and consumer connection, leveraging my competencies in media to stay ahead in a competitive landscape.