Kerry Nelson work email
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Kerry Nelson personal email
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Results-driven marketing executive with deep, industry-specific marketing communications and demand generation experience from both enterprise and small software companies. Strengths include: • Proven expertise in developing and executing strategic, comprehensive marketing plans with a realistic understanding of the end-to-end processes, timelines, and budgets required for success. • Solid track record in building successful brands, developing messaging that resonates, and leading high performing teams. • Ability to optimize marketing effectiveness by building a strong working relationship with the sales organization to eliminate the silos that often exist between software sales and marketing departments.Specialties: Branding, marketing planning, event strategy and execution, demand generation, public and analyst relations, social media, content creation, and the ability to make great things happen with any size budget.
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Head Of Nam MarketingCertinia Sep 2024 - PresentAustin, Texas, Us -
Senior Director, Field MarketingAlight Solutions Sep 2021 - Aug 2024Chicago, Il, Us -
Senior Director Of MarketingInfor Aug 2016 - Sep 2021New York, Ny, UsResponsible for leading a team of eight to build pipeline for four product lines — People Solutions (HCM, WFM, and Talent Science), EAM, Data and Analytics, and CPQ — as well as the Oil and Gas industry for this $3B global enterprise software provider.• To date, People Solutions has exceeded its FY21 pipeline quota by 200%. The team also exceeded its FY21 lead goal. • The EAM product line has exceeded both FY21 quota and bookings and is also on target to exceed the lead goal for the year. • Made significant gains in waterfall metric goals YoY across all other businesses. • Mentored multiple employees to become top performers who have been recognized for their excellence and awarded promotions and salary increases. -
Vice President Of MarketingStarmount (Acquired By Infor) Sep 2011 - Aug 2016Austin, Texas, UsResponsible for the overall marketing strategy and execution for this $21M retail software provider, which led to a successful acquisition by Infor.• Built the company’s press and analyst relations program, which resulted in strong relationships with key analysts in the retail industry and a 400% increase in mentions of Starmount in Gartner reports. • Led the adoption of a formal lead generation process, which accounted for roughly 50% of all opportunities in the sales funnel. • Drove the adoption of marketing automation, which became the foundation of the company’s sales and marketing efforts and enabled much tighter alignment with the sales team. -
Director, Marketing CommunicationsCompass Learning (Now Edgenuity Inc.) Oct 2010 - Aug 2011Austin, Texas, UsResponsible for overseeing the strategic planning, development, and execution of all marketing communications programs at this leading $50M K-12 digital curriculum provider.• Led a cross-functional team to implement a formal launch process for the company’s new Middle School Science product, new user interface, and Common Core alignment. Activities included messaging, internal/external training, and sales tool development. • Drove the adoption of a public relations program, which has resulted in a 200% increase in coverage in the educational press and accounted for 8% of the leads on the pipeline. • Turned around a broken events process and reduced total event spend by defining specific criteria for selecting events, improving lead capture processes, and ensuring 100% lead visibility in Salesforce. -
Director Of Marketing And Inside SalesTake Solutions Nov 2006 - Sep 2010Chennai, Tamil Nadu, InResponsible for all lead generation/qualification, corporate communication and branding activities to support an $18M revenue target at TAKE Supply Chain, the supply chain software division of TAKE Solutions, a globally-focused company headquartered in Chennai, India. • Launched TAKE Supply Chain’s first SaaS solution to the market, OneSCM. Publicity around the launch resulted in a 7% increase in the company’s stock price.• Implemented daily, weekly, and quarterly metrics by which to measure marketing and inside sales progress to ensure 360 degree visibility of every lead generated by marketing.• Increased the number of deals in the pipeline resulting from marketing efforts by 480% year over year from FY09 to FY10, as a result of more targeted marketing activities and focused inside sales follow up.• Reduced the number of appointments required by sales to create a suspect on the pipeline by 24%, largely due to the adoption of Sandler sales techniques and better tracking.• Rebranded the division after acquisition from ClearOrbit to TAKE Supply Chain, which meant developing a new look and feel, new collateral and messaging. • Changed the format for Xtended World, TAKE Supply Chain’s annual user conference, to generate 300% more revenue for the event from partner sponsors and reduce the overall budget by 20%. -
Group Manager, MarketingModel N Jul 2004 - Oct 2006San Mateo, California, UsResponsible for developing marketing activities to support a $40M revenue target. Activities included lead generation, customer events, public relations, collateral and Web site development, annual planning, and budget management. • Developed the company’s executive event program, which included Model N’s annual user conference, a 3-day, multi-track event for customers, prospects, and partners. Activities included creating and selling partner sponsorship packages, branding, agenda development, and speaker management. • Drove the successful selection of Model N as a winner of the 2006 Supply & Demand Chain Magazine’s Executive 100, the “Company to Keep an Eye On” in 2005 for Start Magazine, Crossroads A-List Award for 2005, and Red Herring’s Top 100 Private Software Companies Award in 2005. -
Account ManagerInterprose Public Relations 2003 - 2004Reston, Va, UsResponsible for public relations activities at three major accounts: Cisco Systems, Cray Canada, and Morgenthaler Ventures. • Managed speaker program initiatives at Morgenthaler Ventures and Cray Canada. The Morgenthaler program resulted in a 100% increase in speaker placements at Stanford University and the University of California at Berkeley.• Conducted media outreach and managed the speaker and analyst programs for Cisco’s state and local government industry segment. -
Senior ManagerPanscopic (Jaspersoft, Acquired By Tibco) 2002 - 2003Santa Clara, California, UsResponsible for developing and executing a strategic marketing program to support a $3M annual revenue target for this start-up software company. • Executed lead generation campaigns, with an average .95% response rate and the most successful campaign netting a 2.6% response rate, which resulted in $400,000 of new sales opportunities. • Executed a successful press and analyst tour, and built momentum in the press through releases and outreach, which resulted in more than 50 news hits, including coverage in the Wall Street Journal Online, Private Equity Week, San Francisco Business Times, and The Deal.com. • Managed Panscopic’s event program, the highlight of which was the company’s presence at BEA’s annual user group. -
Senior ManagerSiebel Systems (Acquired By Oracle) 2000 - 2002Austin, Texas, UsResponsible for creating and executing a comprehensive, strategic marketing program to support a $68M annual revenue target for the Siebel Media Vertical. • Planned and executed a training program in Asia, North America, and Europe for more than 800 partners and employees. The project came in under budget. • Developed a Web-based training course for partners and employees. • Provided strategic input and direction to the corporate PR group to deliver a successful press tour that resulted in a 150% increase in press mentions. -
Marketing Campaign ManagerJ.D. Edwards (Initially Acquired By Peoplesoft, Later Acquired By Oracle) 1995 - 2000Responsible for all marketing communications activities related to the consumer packaged goods and retail industries. • Developed the marketing launch plan for J.D. Edwards’ co-development project for the consumer packaged goods industry, which involved Siebel Systems and Accenture.• Planned and executed all trade show activities. • Led a team of writers and designers to develop segment-specific sales collateral.
Kerry Nelson Skills
Kerry Nelson Education Details
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University Of San FranciscoTesl -
Colorado State UniversityEnglish
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Universidad Complutense De MadridSpanish
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Austin Community CollegeMetal And Jewelry Arts
Frequently Asked Questions about Kerry Nelson
What company does Kerry Nelson work for?
Kerry Nelson works for Certinia
What is Kerry Nelson's role at the current company?
Kerry Nelson's current role is Head of North America Marketing.
What is Kerry Nelson's email address?
Kerry Nelson's email address is kn****@****unt.com
What is Kerry Nelson's direct phone number?
Kerry Nelson's direct phone number is +133635*****
What schools did Kerry Nelson attend?
Kerry Nelson attended University Of San Francisco, Colorado State University, Universidad Complutense De Madrid, Austin Community College.
What skills is Kerry Nelson known for?
Kerry Nelson has skills like Lead Generation, Strategy, Saas, Public Relations, Salesforce.com, Social Media, Marketing, Enterprise Software, Start Ups, Cross Functional Team Leadership, Brand Management, Marketing Strategy.
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