SC Johnson - Home Storage and Home Cleaning

Led strategic media management and investment, specializing in crafting business and consumer insight-driven cross- channel media plans to optimize reach and impact KPIs across Bank of America's key product line segments, including Cash Rewards and Travel Rewards Credit Cards, Merrill Edge, Mobile Banking, and Corporate Reputation. Led a cross- agency media team of 12. Redefined the paradigm of effective leadership throughout the organization; owned the design, facilitation, and implementation of experiential programs to cultivate a culture of courage, resilience,and vulnerability—initiatives that fostered a positive and high-performing work environment, enabled leaders to drive business forward, and significantly contributed to the overall success of the agency.

Owned and executed comprehensive cross-platform programs for Bank of America. Crafted and executed media planning and buying strategies for various cross-platform marketing activation partnerships, encompassing notable events such as the Chicago Marathon, MLB, RNC & DNC, Special Olympics, and NASCAR. Advised senior leadership. Served as a partner to media clients to support business challenges.

Managed the strategic national TV and streaming video media plan development and investments for multiple clients to include: Disney Parks, Luxottica, Del Monte, Heinz and Crayola.

Negotiated and managed National TV allocations across multiple brands, including GM, Kellogg’s, and LEGO.

Developed National media plans in traditional and non-traditional platforms for LEGOResponsible for tracking National television budgets for Chevy, GMC, and all Sports properties for GM