Kerry Ryan Email & Phone Number

Bellevue, Wa

Engaged at Microsoft to create SEO and brand recognition for the Developer Tools Digital Marketing team for Visual Studio tools in new and non-traditional areas where none existed. ♦ Analyzed paid search, organic search, and direct web traffic data to develop insights, provide recommendations, and highlight business impact to stakeholders. ♦ Conducted lift analysis, created R scripts, built Power Queries, multi-dimensional cubes, defined business KPI’s, and built reporting dashboards and reports in Power BI and Excel.♦ Maximized online digital marketing performance from “zero presence” to Top 5 listings in multiple keyword categories. ♦ Took Cross Platform Mobile Tools from “zero presence” to #1 listing. ♦ Also working with Agile Tools, Java Development, Game Development, DevOps, Xamarin, Load Testing, Source Control, Python Tools, HockeyApp, Emulator for Android, Tools for Apache Cordova to achieve similar success.

Charged with taking “hallway conversation data mining” and manual data collection to a formalized and accurate forecasting system for content creation that would increase resource acquisition planning and reduce late delivery/release penalties. ♦ Developed content planning and tracking platform using SQL, SSIS, PowerPivot, and SSAS to pull data from disparate data sources.♦ Built cross group working relationship and cooperation ♦ Developed and drove adoption of content forecasting and gap analysis platform using SQL, SSIS, PowerPivot, and SSAS Tabular Model.♦ Delivered content forecasting volumes with accuracy and near real time data for localization vendors to plan resources and reduced penalties significantly. ♦ Managed international group of stakeholders, and their expectations, by providing X-ray vision into their metrics through accurate reporting tools.

Engaged at Microsoft, with the Visual Studio Marketing team. ♦ Conducted contextual inquiry user-centered design research with key Visual Studio customers to identify needs and behaviors during the purchase decision process of Visual Studio Team System.♦ Influenced the structure and features of the Visual Studio Team System marketing pre-sales web site.♦ Conducted design follow-up surveys and presented results to validate new web site design ideas.

♦ Conducted contextual inquiries and identified unexpressed user needs, motivations, goals, and contexts for a new BI reporting solution. ♦ Translated research into design artifacts, user requirements, actionable recommendations, and successfully represented the users throughout the design process.

♦ Compiled, analyzed and prioritized client requirements using contextual inquiry techniques.♦ Designed and developed customized business reporting portal in SharePoint 2.0 using XML, XSLT, ASPX, Web Services, Java Script, and HTML.♦ Investigated technology to support requirements by working closely with SharePoint product team during beta.

♦ Data analyst, consultant and trainer for PSS business leaders in business improvement projects (i.e. Six Sigma, 7-Step, and Benchmarking).♦ Conducted analysis projects using SQL, OLAP, Excel, VBScript, PowerPoint, and Contextual Design interviewing. ♦ Delivered results and recommendations to Corporate Vice President and staff.♦ Successfully categorized raw text data for analysis by working closely with MS Research to implement data mining technology that was currently in development (note: this technology is now the Classification algorithm in SSAS Data Mining algorithms).♦ Conceived, developed, and implemented a customized portal in SharePoint 1.0 for accessing the “organizational memory” of PSS using skills in XML, ASP, SharePoint object model, HTML, and Java script.

Program Manager, Technical Lead/Beta Support Engineer, Support Engineer