Kerry Schneider, Ma, Lpc Email & Phone Number

Cleveland, Oh, Us

• Formulate and execute comprehensive marketing and content strategies aimed at boosting brand visibility and interaction for clients of KerryON Marketing. Utilize a range of digital platforms to drive traffic and foster lead generation.• Spearheaded a client rebranding campaign by defining mission, vision, and values, and conducted SWOT and competitive analyses to strategically reposition a home services provider.• Crafted compelling website content, presentations, and training materials for a financial services startup, contributing to a successful launch and streamlined sales processes.• Produced informative podcast scripts on branding and content marketing for a leading HVAC manufacturer, delivering strategic industry insights to enhance customer education.• Create and refine web content for multiple clients, utilizing generative AI drafting tools and comprehensive editing to ensure the delivery of high-quality, relevant materials.

Fairplay, Co, Us

Leading provider of home services including HVAC and plumbing in Summit and Park Counties in Colorado.• Drove consistent business growth of 25% per year between 2020 and 2023, from $800,000 to $3.9M, using on-point marketing strategies and relevant tactics. • Oversaw successful company rebrand in 2021 with reimagined business identity, van wraps, website redesign, and social media strategy and content calendar. • Creator and Product Owner of https://allamericanheating.com, a WordPress website for consumers seeking an HVAC or plumbing company.• Maintained top 10 Google rankings and 24% visibility in the marketplace with SEO strategies including content marketing, page schema, keyword rankings, blog postings, and social media content.• Wrote and posted all content for website, blog, and social media, including writing and creative.• Selected and managed advertising channels including print and digital advertising, direct mail, email marketing, Google, local publications, and Rheem co-op.• Grew social media presence by more than 100% across Facebook, Instagram, Twitter, and GMB.• Managed relationships with Google, including Google My Business profiles for two locations, as well as Google Ads, and Google Local Services Ads, deriving 70% of leads via these channels.{

Cleveland, Oh, Us

Fortune 100 industry leader, paints and coatings manufacturing category• Set training and communications content strategy for global Digital Workplace transformation, migrating 61,000 users in seven global regions to Microsoft Office 365• Drew 20% of the workforce for initial visits, increased daily page views and on-page time by 25% for SharePoint project intranet site through UX reorganization • Used site as content hub with pillars, and created and placed traffic drivers in various internal channels• Drove adoption of O365 through by providing 20+ instructional videos for Teams, SharePoint, Outlook and OneDrive, delivered via SharePoint siteo Produced videos in Camtasia or in-house Brandlive studio with external partner; directed or performed all tasks including script writing, recording, voice over, and editing• Wrote How-to Guides and other collateral with step-by-step instructions for specific task completion within O365 • Acted as liaison with global regional leadership, and managed translation and publication of all content in 13 languages• Monitored KPIs with Google Analytics and Google Tag Manager; adjusted messaging as indicated

Cleveland, Ohio, Us

Multi-purpose agency offering solutions in marketing, IT, and custom applications development• Headed Marketing and Project Management practices, delivering measurable results, on schedule and on budget, for industrial and B2B clients including Benefit Advisors Network, NSL Analytical, Inc., Innoplast, Exair, Inc., and others• Achieved client growth with tactics including content marketing and marketing automation, SEO/PPC, display, social media, and special events • Assured client satisfaction by supervising marketing account strategists, creative directors, and researchers; mentored copywriting and strategy resources and mandated quality control improvements • Improved project success by revamping internal project management model; created standards for job structure, workflow, time entry, job costing, and resource management using NetSuite ERP• Increased clients’ user delight and engagement, and overall ROI for custom applications projects with budgets up to $250,000 by implementing an improved, hybrid Waterfall/Agile process

Metrics-focused, results-oriented, marketing agency focused on B2B/industrial/engineering clients• Led multi-functional team in successful strategic planning and management of assigned client marketing and advertising programs, including for agency's largest client, Littelfuse, Inc.• Drove qualified lead generation through execution of digital marketing campaigns centered around content pillars; crafted content including blogs, website copy, social media posts, emails, SEO/PPC, and other tactics to fill and nurture funnel• Monitored and reported campaign analytics with Hubspot and Google Analytics• Improved estimating; scope, schedule and budget management; and increased client success on web projects by overhauling agency's web development process with a hybrid Waterfall/Agile system• Wrote and managed client website content in WordPress, HubSpot, and Pardot systems

Dublin, Oh, Us

Fortune 25 International Medical Supplies and Pharmaceutical Supplier• Spearheaded new content marketing and social media programs for www.edgepark.com, a B2C e-commerce site, to fostered user trust and loyalty, expand patient relationships, educate customers, and counter negative sentiment through user engagement• Achieved executive buy-in on content strategy through situational, SWOT, and competitive analyses• Identified and monitored audience media preferences using tools like surveys, keywords, and other analyses in Google Analytics, Alexa, Facebook, and Twitter for on-target channel selection• Implemented content governance system including legal and compliance reviews, obtaining approval for posting via hybris content management module (WCMS) and Sprout Social

Dublin, Oh, Us

• Managed www.edgepark.com ($250M in annual revenue and 40,000 SKUs.) Oversaw all updates to content and functionality, including backlog enhancements ¬¬¬¬¬and defect fixes, and enterprise projects• Increased Edgepark web order percentage from 16% to 35% over four years• Drove UX improvements by defining user stories, process flows, specifications, and overseeing testing for:o Upgrade to ICD-10 diagnostic coding system, as mandated by Congresso "Zip Line" quick checkout process, used by 40% of customerso Patient Track order tracking module for diabetes device customers, giving visibility to orders maintained in OnBase; reduced customer service costs by $125k• Played pivotal role in developing scoring matrix and grooming backlog for sprints and code releases • Ran content work stream for $6M Edgepark.com replatform project, developing UX, educational, and promotional site content; sourced and managed external writers and reviewers

Cranbury, New Jersey, Us

• Achieved success in print, interactive, video, and other custom media projects for major pharmaceutical clients including Allergan, U.S.A., Alcon Laboratories, Pfizer, Inc., and Medtronic • Increased department profitability by 35% in first year by implementing MarketingPilot ERP for more accurate program estimation and streamlined process management• Executed inaugural Glaucoma 360 New Horizons conference for Glaucoma Research Foundation• Produced six-part webinar series on electronic health records, for six technology companies

Cleveland, Ohio, Us

Digital marketing agency creating campaigns, websites, and applications to promote client offerings• Led development and implementation efforts for projects as large as $500,000 on behalf of Advance Auto Parts, Nestlé USA, The Cleveland Browns, and Hitachi Medical Systems of America• Controlled project budgets and timelines to keep teams on task and achieve schedule target• Repeatedly requested as project manager by clients

Master Of Arts, Mental Health Counseling/Community Counseling

Bachelor Of Business Administration (B.B.A.), Marketing, International Business