Kerry Yates Email and Phone Number
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A high performing Senior Marketer with extensive experience in TV, Film, Digital Publishing, SVOD, and App launches. Specializing in Brand Marketing, Content Marketing, Direct to Consumer both in UK and International. Using strong leadership skills with a creative passion, I strive to inspire ambitious thinking and motivate teams to achieve great success for businesses. Key Skills: Strategic Planning, Brand Management, Brand Marketing, Product Launches, Digital marketing, Content Marketing, Acquisition Marketing, CRM and loyalty, Creative Development, Advertising, Online and Offline production, Media Planning, PPC media, PR and Events, Social Media, Trade and B2B Marketing, Internal communications and Project Management.Key Qualities: Innovative and creative mindset, excellent communication, keen commercial awareness, and great organisational skills.
Muddy Stilettos
View- Website:
- muddystilettos.co.uk
- Employees:
- 44
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Marketing DirectorMuddy Stilettos Apr 2020 - PresentThame, OxfordshireMuddy Stilettos – the urban guide to the countryside - is the UK’s No1 women’s lifestyle website and trusted local guide for cosmopolitan women outside London looking to make the most of their precious time. Editorial content covers Things to do, Art & Culture, Beauty, Fashion, Home, Eat & Drink and Kids. Other features include a What’s On guide, Muddy Stilettos Little Black Book, Muddy Stilettos Best Schools Guide and the annual Muddy Stilettos Awards supporting Local Independent retailers and entrepreneurs. www.muddystilettos.co.ukAreas of responsibility include Brand Marketing, PR & Comms, Creative, Social Media, CRM, Email marketing, D2C Acquisition, Partner marketing, Events, Influencer activity and NPD / Brand Development
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Head Of Brand & Communications, Harry Potter’S Wizarding World - Digital, Warner Bros.Warner Bros. Entertainment Dec 2018 - Apr 2020London, United KingdomAn exciting role responsible for globally launching Wizarding World's Harry Potter and Fantastic Beasts fan App, WizardingWorld.com and Wizarding World Gold, a new fan subscription service. I developed the Harry Potter brand to appeal to a digital generation who want to delve deeper into the magical universe of J.K Rowling; including access to Free and Paid membership benefits such as Franchise news, quizzes, original video, exclusive partner offers and augmented reality including a re-imagined Sorting Ceremony.Areas of responsibility include, Brand Marketing Strategy, PR & Comms Strategy, Brand Creative (including Social media), Events, CRM, Email marketing, D2C Acquisition Campaigns, Partner marketing and Influencer activity and Franchise management. -
Head Of Brand & Creative, Filmstruck InternationalTurner (Turner Broadcasting System, Inc) Jul 2017 - Nov 2018London, United KingdomSet up and led the rollout of an international D2C Subscription VOD Film streaming service targeting film enthusiasts in UK France and Spain.• Developed international brand positioning and identity based on consumer insight and competitive differentiation.• Designed and delivered core marketing strategy and country specific plans including the optimisation of media channels and creative in three languages. • Worked with partners, studio distributors and platform owners to create highly engaging content led marketing campaigns to drive awareness, acquisition and retention across a range of channels including TV, cinema, print, digital, social and eCRM. • Recruited a marketing team of three and managed multiple agencies across creative, media, PR, sponsorship and social. -
Marketing Director (Consultant)Turner (Turner Broadcasting System, Inc) Feb 2017 - Oct 2017Northern EuropeToonix - New Kids SVOD Service in Nordics: (Feb-Oct 2017)• Marketing Lead for joint venture between Turner and HBO Nordic • Developed international brand positioning, marketing strategy, UI design and Commercial presentations to differentiate the service and drive acquisitions and retention. • Managed HBO Affiliate partner to deliver engaging content promotion, PR, e-newsletters, social and digital marketing plans.
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Freelance Marketing ConsultantBroadcast And Fmcg Marketing Oct 2016 - Feb 2017London, Bucks And OxfordshireBroadcast Marketing Consultant with a strength in consumer marketing and strategy and operations to ensure brands are well planned and inspire new consumers.I specialised in working with clients on:--New product development, Brand launches, TV and Video on Demand marketing-Brand positioning and marketing strategy-Online and Offline Marketing Campaigns -Marketing operations (planning, people, processes)
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Director Of Network Marketing & OperationsUktv Sep 2012 - Oct 2016London, United KingdomKey focus to maximise UKTV's portfolio revenue and drive innovation and marketing effectiveness through the business and affiliate partners:-• Led Strategic Portfolio Planning of 11 TV channels and oversaw the delivery of successful campaigns such as Taskmaster, Red Dwarf X1, Suits, Dynamo, Sherlock and Top Gear. • Launched UKTV Play D2C VOD service and implemented its first £1m consumer campaign • Led strategic approach to Affiliate and Trade marketing to support platforms and Adsale revenue .• Created new UKTV corporate brand and In-house UKTV Creative Dept. team of 25 to improve creative quality and save the business £500k annually. Won 4 Promax awards (2015), 6 Promax’s in 2016 and 1 International Emmy.• Managed multiple agency contracts and pan network media deals -
Head Of Network Marketing, UktvUktv Jan 2008 - Aug 2012London, United Kingdom• Co-led UKTV's portfolio brand development programme, across multiple entertainment genres, and launched 10 new TV channels including websites over 2.5 years. • Developed and implemented new brand positioning, on screen presentation, advertising and media campaigns and commercial presentations for each launch.
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Head Of Factual & Lifestyle MarketingUktv Jan 2002 - Dec 2007London, United Kingdom• Developed and implemented Factual Genre and Lifestyle Genre content marketing strategies targeting specific ‘passion’ audiences with Advertising, Partnerships and Event programmes, • Achievement: No. 1 channel positions in both Factual and Lifestyle genres.
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Marketing DirectorAnheuser-Busch 1995 - 2001Progressed from Brand Manager to Marketing Director within 5 years by successfully targeting the 18-24-year-old market with innovative advertising and creative.• Led UK advertising strategy including launch of ‘Frogs & Lizards’ and ‘Whassup’ campaigns. ‘Whassup’ successfully shifted ad awareness from 55% to 80% within 12 weeks.• Delivered Olympics and World Cup trade promotions to drive revenue growth- Shifted marketing share from 25%-31% of Premium Packaged lager marketing to achieve No. 1 position in 5 years -
Brand ManagerKraft Jacobs Suchard 1994 - 1995Dairylea Assistant Brand Manager and NPD Brand Manager Classic FMCG training with emphasis on Brand Positioning, Packaging design, Interface with Production, understanding of P&L and stretching brand equity with New Product Development profitably
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Assistant Brand ManagerUnited Distillers 1993 - 1994Assistant Brand Manager Bell’s Whisky (Secondment)9 month secondment from FKB to Bells Whisky Brand Team to re-launch Bells into an 8 Year old blend. -
Senior Account ManagerFkb Carlson 1991 - 1993Account Exec up to Senior Account ManagerOn leaving University built experience in Sales Promotion agency working on United Distillers account specifically assigned to Johnnie Walker Black Label
Kerry Yates Skills
Kerry Yates Education Details
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Management & Adminstration Studies -
Backwell SchoolO & A Levels -
Uktv Marketing Academy2015-2016 Marketing Course
Frequently Asked Questions about Kerry Yates
What company does Kerry Yates work for?
Kerry Yates works for Muddy Stilettos
What is Kerry Yates's role at the current company?
Kerry Yates's current role is Marketing Director, Muddy Stilettos.
What is Kerry Yates's email address?
Kerry Yates's email address is ke****@****v.co.uk
What is Kerry Yates's direct phone number?
Kerry Yates's direct phone number is +4478180*****
What schools did Kerry Yates attend?
Kerry Yates attended Aston Business School, Aston University, Backwell School, Uktv Marketing Academy.
What skills is Kerry Yates known for?
Kerry Yates has skills like Brand Development, Digital Marketing, Advertising, Marketing, Digital Media, Marketing Communications, Marketing Strategy, Broadcast, Television, Media Planning, Creative Direction, Online Marketing.
Who are Kerry Yates's colleagues?
Kerry Yates's colleagues are Hettie Allison, Lou Terry, Robyn Hedges, Emma Galvin, Heidi Ruge, Claire Hool, Laurianne Montens.
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1frogmorecollege.co.uk -
Kerry Yates
Business Owner Director Bliss Recruitment Ltddirector Bliss Care & Support ServicesGreater Liverpool Area -
1paulwallace.co.uk1 +447800XXXXXX
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1sunglassesshop.com
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