Kerry Anderson Email & Phone Number

Boise, Id, Us

Denver, Colorado, United States

Emergenetics International is an organizational development company helping workforces around the world improve communication, collaboration, culture and productivity. I lead a globally distributed team of 13 responsible for creating innovative marketing, sales and delivery strategies to drive the company’s reputation and financial performance. My contributions include:Steering brand, market research, product development and customer lifecycle evaluation utilizing data-driven insights to accelerate expansion. Applied innovation and creativity to generate a 65% increase in inbound leads in one year. Guiding customer acquisition strategies resulting in 19 percent revenue growth year-over-year, an 80%-win rate and 3x growth in enterprise customer engagements, exceeding revenue targets for the first time in company history.Designing and implementing a new client service model to support customer retention and organic account growth driving a 54% increase in client retention and improving the company’s Net Promoter Score by 32 points.Serving as a member of the organization’s leadership team, working cross-functionally to support company objectives and represent the customer perspective.Achieving a 90%+ employee retention rate through building a culture of accountability through clear and consistent communication.

Greater Denver Area

Successfully re-established marketing function for North America and EMEA regions.Aligned marketing and sales teams to drive double-digit increase in leads generated and revenue.Forumlated and implemented global communications strategy to improve connections with stakeholders including customers, our global reseller network and staff.

Greater Denver Area

Computershare offers a diverse portfolio of solutions for public and private companies including stock transfer agency services, proxy advisory, stakeholder communications, corporate governance and other business solutions. In this role, I was responsible for leading a corporate marketing team of eight who supported business strategies through effective brand building, channel development, content marketing, sponsorships, client events, recruitment marketing, internal communications, public relations, social media and business intelligence programs. Select accomplishments include:- Promoted to newly created position to oversee corporate marketing initiatives and specialized marketing functions for public, global professional services company with ~$2B in annual revenue.- Innovated U.S. marketing campaigns and employer branding strategy that enabled the recruiting team to exceed hiring targets of more than 550 new hires since 2014. Utilized social media, radio, video and career websites.- Designed and executed two annual U.S. client conferences generating more than 100 leads and contributed to client retention.- Strengthened brand to improve sales efforts by co-developing U.S. writing guidelines to create cohesive and consistent marketing story.

Los Angeles & Greater Denver Area

I served as corporate marketing director as well as established brand direction for three newly acquired businesses in the U.S. Select accomplishments include:- Created and executed marketing campaigns from concept to launch of three newly acquired businesses in various verticals.- Generated $7M in projected revenue through marketing campaigns.- Spearheaded successful first annual client conference with ~150 attendees from concept to launch under an accelerated four month deadline. - Selected, implemented and trained staff on adoption of new tools including Salesforce, CRMoD, Cvent and Eloqua.

Denver And Los Angeles

I provided marketing, event and public relations consulting for the commemorative groundbreaking of Freedom Crossing at Fort Bliss - the first shopping center to be located on a United States Military installation.- Conceptualized and executed groundbreaking celebration, earning the highest shopping center marketing award, a Maxi Gold, from the International Council of Shopping Centers.- Developed center’s brand positioning statement, key messages, press releases, media alerts and supporting media kit materials. Provided media training to project spokespeople. - Secured significant consumer, trade, online and broadcast media placements that garnered publicity worth more than $138,000 in paid advertising value. - Utilized social media outlets including Facebook and Twitter to successfully promote the project and the groundbreaking celebration.

Greater Denver Area

Norris Design is an international planning, landscape architecture and creative services firm. I served as brand champion to drive marketing and business development activities for the company and its five offices.Selected accomplishments include:- Conceptualized and executed business development initiatives that secured $1M+ in revenue during the recession.- Accelerated growth of firm’s creative services division. Developed content, websites, messaging, social media plans and videos for clients.- Formed a thought leadership program and refined firm’s brand positioning, messaging and public relations practices.

Greater Denver Area

Alberta Development Partners is a commercial real estate firm developing large-scale, mixed-use projects in the western United States and Canada. I was recruited to direct and oversee all marketing and communications functions for the company. Selected accomplishments include:- Built new customer loyalty program that generated $2.6M in sales. Initiative included design and implementation of market research, incentive and direct mail programs.- Generated $80K in sponsorships and more than $10K for local charities by building strategic partnerships and utilizing traditional advertising and public relations.- Received prestigious ‘Best Overall Event’ ICON award from Colorado Expression magazine for grand opening of Southlands.

Schenkein was the largest public relations agency in Denver during my tenure. While at the firm, I earned a series of promotions that resulted in leadership of multiple agency account teams ranging in size from four to 14 team members. Selected accomplishments include:- Responsible for brand management, media, industry analyst and community relations, executive visibility and crisis communications programs for several B2C and B2B clients including First Data, Qwest Communications (now CenturyLink) and Western Union.- Secured additional revenue for the agency through superior client service. In 2004, responsible for growing account fee revenue by more than 10 percent.- Provided strategic counsel, developed communications plans and created communications tools including positioning statements, key messages, presentations, press releases, surveys and tradeshow collateral to drive the brand and recognition of clients’ businesses, products and services.

Greater Denver Area

Ogilvy Public Relations is a global, multidisciplinary public relations firm. In my role, I gained valuable experience in the fundamentals of public relations including media relations, message development, writing and tradeshow support.Selected accomplishments include: - Integral member of team responsible for the multi-faceted public relations program supporting the $42.5 billion merger of Qwest Communications and US West. Secured broadcast and print media coverage, created and distributed press materials and supported merger day employee meetings and press conferences. - Collaborated with public relations team to refine and support Qwest’s brand positioning by tracking media impressions for placement, perceptions and messaging.- Coordinated Qwest Communications’ Executive Visibility program, securing several speaking opportunities at industry conferences, tradeshows and media briefings with top tier trade and local media for executive team.