Kerry Blake Email & Phone Number

Charlotte, North Carolina, United States

• Contribute to the success of AvidXchange’s brand and demand generation initiatives by increasing awareness, growing demand, and generating leads through digital presence.
• Partner with stakeholders in Campaign Management, Marketing Communications, Product Marketing, and Marketing Operations to develop, execute, and deliver against quarterly business goals.
• Forecast performance of digital campaigns based on expected impression share, budget, and competitive environment.
• Be an advocate for AvidXchange for lead development using knowledge and standard methodologies to evaluate the end-to-end user experience across digital channels.
• Collect and analyze statistics to monitor and measure the performance of digital traffic and activities to support campaign optimization for continuous improvements to data-driven decision-making.
• Create growth roadmaps, develop A/B optimization plans, and collaborate with cross-functional teams to transform digital strategies that drive demand and can be tied to pipeline creation and revenue.

Charlotte, North Carolina, United States

• Evaluate new channels for expanded exposure and new opportunities while auditing and optimizing current digital channels to drive effectiveness (conversion rates) and efficiency reduce cost per acquisition) and.
• Collaborate with cross departmental teams to develop paid media campaign strategy that leads with digital media as part of a holistic strategy
• Work with internal teams and external vendors to execute digital advertising campaigns and drive channel optimization strategies to ensure full funnel optimization
• Conduct competitive research for demand generation and campaign development purposes utilizing industry tools
• Conduct keyword research and planning for paid search campaign needs
• Manage the construction of strategic digital media campaigns from the ground up

High Point, North Carolina, United States

• Built, implemented & measured quarterly marketing initiatives including brand identity relaunch, client retention plan, lead automation process & annual budget management
• Supported the development, execution & monitoring of digital marketing &advertising initiatives for 10+ clients, including social media, email marketing & website redesign/development projects
• Managed online reputation, direct-to-consumer content creation & publishing for all New Path branded social media accounts while monitoring relevant discussions about New Path, its competitors & the industry
• Administered, launched & analyzed monthly email campaigns, from list management & segmentation to content creation & template design
• Worked with freelance Content Developers to create highly engaging & insightful inbound content for blog pages, landing pages & product pages to deliver organic traffic growth
• Developed, published, & optimized monthly 5+ client accounts/campaigns in Google Ad Words & social media channels in order to maximize performance within current budget

Madison, Wisconsin Area

• Supported the development, execution & monitoring of 10+ omnichannel marketing campaigns including 2 new product launches, marketing retention plans & an agent engagement toolkit
• Partnered cross-functionally to create strategies based on knowledge of business objectives, market insights, customer preferences, cost & channel(s)
• Improved business relationships & communications by maintaining an EPIC-wide CRM system with 4,500+ customer records
• Continued Marketing Coordinator duties with increased responsibility in strategy, planning & senior leadership influence
• Analyzed & interpreted campaign data including leads, conversion rates, engagement activities & channel traffic to optimize customer reach
• Maintained, measured & improved website, including converting traffic to leads through calls-to-action, landing pages & SEO

Madison, Wisconsin Area

• Managed direct-to-consumer content creation & publishing for all EPIC branded social media accounts while monitoring relevant discussions about EPIC, its competitors & the industry
• Lead the implementation of the HubSpot CRM system for sales & marketing departments from RFP & vendor selection to internal training & usage recommendations
• Worked with internal departments & external vendors to support the marketing launch of an automated insurance quoting tool including assets, design & omnichannel execution
• Administered, launched & analyzed monthly email campaigns, including design templates, calls-to-action & content creation
• Lead the wing-to-wing planning & execution of 20+ annual events which included Continuing Education seminars, industry tradeshows & multi-location community engagement events

Madison, Wisconsin Area

• Managed content creation & publishing for EPIC’s social media accounts including Facebook, LinkedIn, Instagram & YouTube o Launched Instagram page & increased followers 7X over a 7 month period o Relaunched LinkedIn.
• Conducted a social media audit & created a digital marketing strategy to present recommendations, timeline & impact to marketing leadership
• Assisted in the EPIC website redesign initiative including making improvements to SEO, usability & mobile compatibility
• Designed 20+ marketing pieces & established a system to organize updates to existing materials

Madison, WI

• Met with CfLI housed organizations and professional staff to determine design project needs
• Coordinated promotion plans for all office programs and student organization resources
• Formulated a specific plan for increasing awareness of current involvement campaign with marketing team
• Generated media kits with the latest information about CfLI incorporating press releases, digital media, marketing merchandise, and brochures
• Created promotional materials such as flyers, posters, layouts, and other creative pieces for an involvement campaign

Madison, Wisconsin Area

• Provided technology assistance and media services to UW Library students and staff
• Worked directly with supervisory staff members to enhance standardization of strong work performance
• Assisted patrons in identifying media resource materials for use in classroom and/or class assignments
• Circulated 400+ pieces of media equipment ranging from computers to software systems
• Answered general information questions from patrons over the phone and in person at the service desk

Eden Prairie, Minnesota

• Generated $1,000-$5,000+ in revenue for Bearpath Golf and Country Club on a daily basis
• Demonstrated communication skills and professionalism when interacting with club members
• Organized and stocked beverage cart each day based off consumer preferences
• Contributed to the organization and production of three major member tournaments

• Greeted and assist customers cheerfully and seat customers efficiently
• Performed light maintenance and cleaning duties
• Balanced 20 hours/week with challenging academic and activity responsibilities

• Welcomed and directed customers
• Operated cash register
• Completed nightly cleaning duties
• Hosted birthday parties of groups up to 20 for children ages 5-14

Master Of Business Administration - Mba, Marketing

Marketing Bba, Marketing

Studio Art Certificate, Graphic Design