Kerry Blake Email & Phone Number

Charlotte, North Carolina, United States

• Contribute to the success of AvidXchange’s brand and demand generation initiatives by increasing awareness, growing demand, and generating leads through digital presence.• Partner with stakeholders in Campaign Management, Marketing Communications, Product Marketing, and Marketing Operations to develop, execute, and deliver against quarterly business goals.• Forecast performance of digital campaigns based on expected impression share, budget, and competitive environment.• Be an advocate for AvidXchange for lead development using knowledge and standard methodologies to evaluate the end-to-end user experience across digital channels.• Collect and analyze statistics to monitor and measure the performance of digital traffic and activities to support campaign optimization for continuous improvements to data-driven decision-making.• Create growth roadmaps, develop A/B optimization plans, and collaborate with cross-functional teams to transform digital strategies that drive demand and can be tied to pipeline creation and revenue. • Conduct competitive research for demand generation and campaign development purposes utilizing industry tools.• Monitor and report on digital campaigns while making recommendations to improve performance where warranted, including, but not limited to, ROI reporting, CPL analysis, and channel efficacy.• Communication with team and management on project development, timelines, and results.

Charlotte, North Carolina, United States

• Evaluate new channels for expanded exposure and new opportunities while auditing and optimizing current digital channels to drive effectiveness (conversion rates) and efficiency reduce cost per acquisition) and outlining the necessary steps to meet aggressive growth targets• Collaborate with cross departmental teams to develop paid media campaign strategy that leads with digital media as part of a holistic strategy• Work with internal teams and external vendors to execute digital advertising campaigns and drive channel optimization strategies to ensure full funnel optimization• Conduct competitive research for demand generation and campaign development purposes utilizing industry tools• Conduct keyword research and planning for paid search campaign needs• Manage the construction of strategic digital media campaigns from the ground up• Forecast performance of digital campaigns based on expected impression share, budget, and competitive environment• Monitor and report on digital campaigns while making recommendations to improve performance where warranted including, but not limited to, ROI reporting, CPL analysis, and channel efficacy

High Point, North Carolina, United States

• Built, implemented & measured quarterly marketing initiatives including brand identity relaunch, client retention plan, lead automation process & annual budget management •Supported the development, execution & monitoring of digital marketing &advertising initiatives for 10+ clients, including social media, email marketing & website redesign/development projects • Managed online reputation, direct-to-consumer content creation & publishing for all New Path branded social media accounts while monitoring relevant discussions about New Path, its competitors & the industry• Administered, launched & analyzed monthly email campaigns, from list management & segmentation to content creation & template design• Worked with freelance Content Developers to create highly engaging & insightful inbound content for blog pages, landing pages & product pages to deliver organic traffic growth• Developed, published, & optimized monthly 5+ client accounts/campaigns in Google Ad Words & social media channels in order to maximize performance within current budget

Madison, Wisconsin Area

• Supported the development, execution & monitoring of 10+ omnichannel marketing campaigns including 2 new product launches, marketing retention plans & an agent engagement toolkit• Partnered cross-functionally to create strategies based on knowledge of business objectives, market insights, customer preferences, cost & channel(s)• Improved business relationships & communications by maintaining an EPIC-wide CRM system with 4,500+ customer records• Continued Marketing Coordinator duties with increased responsibility in strategy, planning & senior leadership influence• Analyzed & interpreted campaign data including leads, conversion rates, engagement activities & channel traffic to optimize customer reach• Maintained, measured & improved website, including converting traffic to leads through calls-to-action, landing pages & SEO• Designed & developed B2B2C marketing collateral using Adobe Creative Suite to increase awareness & group enrollment

Madison, Wisconsin Area

• Managed direct-to-consumer content creation & publishing for all EPIC branded social media accounts while monitoring relevant discussions about EPIC, its competitors & the industry• Lead the implementation of the HubSpot CRM system for sales & marketing departments from RFP & vendor selection to internal training & usage recommendations• Worked with internal departments & external vendors to support the marketing launch of an automated insurance quoting tool including assets, design & omnichannel execution• Administered, launched & analyzed monthly email campaigns, including design templates, calls-to-action & content creation• Lead the wing-to-wing planning & execution of 20+ annual events which included Continuing Education seminars, industry tradeshows & multi-location community engagement events

Madison, Wisconsin Area

• Managed content creation & publishing for EPIC’s social media accounts including Facebook, LinkedIn, Instagram & YouTube o Launched Instagram page & increased followers 7X over a 7 month period o Relaunched LinkedIn page & increased page impressions by 1840% annually o Increased Facebook likes by 42.5% & page follows by 46.9% in one year• Conducted a social media audit & created a digital marketing strategy to present recommendations, timeline & impact to marketing leadership• Assisted in the EPIC website redesign initiative including making improvements to SEO, usability & mobile compatibility• Designed 20+ marketing pieces & established a system to organize updates to existing materials

Madison, Wi

• Met with CfLI housed organizations and professional staff to determine design project needs• Coordinated promotion plans for all office programs and student organization resources• Formulated a specific plan for increasing awareness of current involvement campaign with marketing team• Generated media kits with the latest information about CfLI incorporating press releases, digital media, marketing merchandise, and brochures• Created promotional materials such as flyers, posters, layouts, and other creative pieces for an involvement campaign

Madison, Wisconsin Area

• Provided technology assistance and media services to UW Library students and staff• Worked directly with supervisory staff members to enhance standardization of strong work performance• Assisted patrons in identifying media resource materials for use in classroom and/or class assignments• Circulated 400+ pieces of media equipment ranging from computers to software systems• Answered general information questions from patrons over the phone and in person at the service desk

Eden Prairie, Minnesota

• Generated $1,000-$5,000+ in revenue for Bearpath Golf and Country Club on a daily basis• Demonstrated communication skills and professionalism when interacting with club members • Organized and stocked beverage cart each day based off consumer preferences• Contributed to the organization and production of three major member tournaments

• Greeted and assist customers cheerfully and seat customers efficiently• Performed light maintenance and cleaning duties• Balanced 20 hours/week with challenging academic and activity responsibilities

• Welcomed and directed customers• Operated cash register• Completed nightly cleaning duties• Hosted birthday parties of groups up to 20 for children ages 5-14

Master Of Business Administration - Mba, Marketing

Marketing Bba, Marketing

Studio Art Certificate, Graphic Design