Kerry Carpenter Email & Phone Number

Dorchester, Gb

Dorchester, United Kingdom

Dorchester, United Kingdom

Yeovil, Somerset

Bewdley

The marketing role supported business service areas that included: IT and digital apprenticeships, Learning Management System hosting and support, and software development. I managed a team of design apprentices, marketing support, and IT support.The marketing role involved the full remit of marketing management:- strategic planning and implementation of the marketing mix,· development of marketing collateral· PR and communications· events management· exhibitions management· database marketing· market research· advertising. digital marketing and social media management· website maintenance and SEO· prequalification submissions· pre and post tender project presentationsThe role involved marketing planning and undertaking marketing activities for the company's four operations, including development of marketing and sales collateral, copy writing, press releases, website content management, campaign management, data analysis and reporting.Implementation and management of a CRM system, including workflow and pipeline reporting systems.Creation of marketing materials for client presentations, webinars, pre and post-tender interviews.Maintaining websites, SEO and establishing appropriate social media presence.Event management, organisation of apprentice graduation ceremonies and conferences.Liaison with Tech Partnerships and IT industry certification bodies to maintain accredited partner status, identifying mutual marketing opportunities.Bid management, capture planning, identification of new business leads and completion of pre-qualification and bidding process, including G-Cloud.Development of relationships with new key clients, generation of new enquiries and orders.Account management and project management for VLE managed hosting, development and support contracts.Sales analysis and reporting.Maintaining the company's Matrix Standard and for providing advice and support to our client groups.

Stourbridge

Reporting to the Managing Director and working alongside the Estimating and Contract Management teams.Day to day marketing activities, including development of marketing and sales collateral, creation of marketing materials for client presentations, pre and post-tender interviews.Maintaining website and establishing appropriate social media presence.Managing external marketing agencies.Identification of new business leads and completion of pre-qualification and bidding process.Development of relationships with new key clients, generation of new enquiries and orders.Converting enquiries through to secured new business orders.

Birmingham, United Kingdom

Producing marketing and business development strategies for the company’s three divisions nationwide and acting as Deputy Quality Manager for company ISO 9001.Reporting to the Main Board Director, managing a team of 3 people and working with Business Development Managers, internal departments, external stakeholders and supply chain partners.Developing marketing collateral, CRM database, website and search engine optimisation.Overseeing PR, communications, literature design, copy writing, corporate events management, telesales campaigns and exhibitions.Managing the marketing annual budget and promotional calendar for all marketing activities.Producing marketing collateral including corporate brochures, advertising and literature.Devising and implementing the re-branding of the company.Introducing Sector Intelligence reports to maximise company knowledge of key sectors.Implementing internal marketing communications.Securing projects by developing presentation material pre and post tender interviews.Creating direct marketing communications campaigns targeted to new and existing clients.