Kerry Channon Email & Phone Number

Alpharetta, Ga, Us

New York, Ny

Water & Whitehall is a strategic marketing and communications firm that helps companies develop their narrative and communicate it in new, engaging ways to the audiences that matter the most. Nothing makes us happier than helping a brand create and sustain a new conversation in an already noisy world. We have extensive experience in integrated marketing, messaging, content development, thought leadership, event management, public relations, influencer outreach and social media. We prefer to function as a true partner and an extension of our clients' teams, seamlessly fulfilling marketing functions where needed.

- Facilitated agency positioning and brand identity sessions with Senior Agency Management- Led development of brand refresh, including strategy, positioning, messaging and design- Managed design and website development teams in website redesign and launch- Ensured that positioning and branding was executed consistently and appropriately throughout all agency activities and channels. - Managed all thought leadership and content marketing initiatives, including case studies, articles, blog posts, social media content and more. - Developed and executed all PR activities, including pitching, press release creation and distribution, and byline creation- Created and executed agency awards program and applications

New York, Ny

- Managed multiple account teams in designing and delivering high quality, outstanding client experiences and campaigns.- Led planning, strategy and all written communication on key consumer spirits accounts within the Beam Suntory portfolio including Booker’s Bourbon, Baker’s Bourbon and Knob Creek Bourbon - Oversaw account teams in implementation of national consumer campaigns, partnerships and initiatives - Managed and executed large scale events including product launches, partnerships and press trips - Engaged in new business development including prospecting, proposal development and pitching- Fostered company culture in the New York office; mentor and manage junior staff

New York

- Defined and managed public relations practice at a creative agency; successfully managed more than 10 global accounts while fostering and growing department- Pioneered public relations practice at an award-winning creative agency; lead a team of six- Oversaw account teams to develop and execute programs that drive results for clients across appropriate platforms and media channels- Managed budgets for agency and advising on client’s public relations budget decisions- Maintained relationships with key media; developed and communicated key brand messaging; served as brand representative and trained company spokespersons- Concepted and executed creative consumer and media events

- Served as a personal stylist on the Share Some Style platform- Worked with a variety of clients to make the most of their wardrobes by performing closet audits, creating outfits, developing shopping lists and leading shopping trips with clients

New York, New York

- Built global marketing, communications and content strategies for practice areas within the work sector, including workplace, professional services, financials services, headquarters, creative media, commercial office buildings, consulting, product design and science and technology.- Worked with regional and firmwide leaders to develop key thought leadership content- Developed and produced multi-media marketing collateral, presentations, research reports, project stories and more in support of overall marketing and communications strategies- Worked with regional network of marketers/business developers to build internal awareness of Marketing tools- Educated regional marketers/business developers how to effectively use collateral, digital/social media in client and market outreach and new business development- Managed global Facebook page and oversee local pages

- Promoted company brand internally and externally; developed collateral and materials in accordance with brand guidelines; ensured employees adhered to brand standards- Created and implemented company-wide and domain-specific public relations strategies to establish company as the global leader in outsourcing for the financial services; identified and secured interview, speaking and award opportunities for the company and its management team; defined and liaised with key practice leaders to position them as subject matter experts- Managed company events; 2-3 events per month including content-driven and client appreciation events; in-person and webinars. Developed event schedule, secured subject matter expertise and coordinated all logistics- Developed and implemented internal communications strategy; coordinated and drafted corporate and employee-wide communications

- Led development and implementation of targeted marketing, public relations and communications strategies for North America region of global business risk consultancy; produced cohesive public relations, communications and events campaigns to promote brand awareness; increased revenue and maintain key client relationships. - Identified strategic media opportunities, engaged in aggressive media outreach, coordinated press interviews, cultivated relationships with press and briefed subject matter experts - Obtained speaking opportunities for employees at relevant tradeshows and organizations- Produced design materials including brochures, registration websites, invitations (both hard copy and html), training course materials, graphics creation and other event collateral- Developed and implemented event strategy for North America region; worked with Department Heads to drive strategic initiatives and promote service lines through event offerings; evaluated ROI of events utilizing CRM database

- Served as the day-to-day contact for 2 clients, leading monthly and bi-monthly account meetings monitoring and executing on account activities and deliverables- Pitched and secured interviews and byline opportunities in national, business and trade media for 6 business-to-government clients in the technology, networking and government contracting sectors- Located and proactively pitched editorial and speaking opportunities; developed speaking abstracts- Executed agency's internal public relations strategy and campaign resulting in key placement in PR News, PR Week and Government Security News - Supported new business development opportunities through the development of strategic messaging, competitive analyses and contributions in brainstorming/pitch meetings- Engaged in succeeded in all tactical public relations initiatives ranging from maintaining editorial calendar, award and speaking opportunities databases to creating briefing books and staffing pre-interview client briefings

- Drafted agency and client press releases- Edited and proofread agency and client materials- Researched clients, industries and competition- Compiled circulation reports, editorial calendars and multiple media lists

- Assisted in planning the annual gala and auction, drawing 800 guests with a budget of $300,000- Authored several articles for organization's national newsletter- Managed database of more than 200,000 contacts

B.A., Communications

Activities and Societies: President of the Undergraduate Communication Association (2006-2007), President of the Public Relations Student.

Bachelor Of Arts (B.A.), Public Relations