Kerry Claflin Email and Phone Number

Work closely with Monster Sales, Sales Ops, Product, and Marketing teams on management of key operational channels, as well as in support of customer media and job products from a strategy, communications, product, and process standpoint. Partner with multiple functional areas to ensure that all stakeholders are aligned on plans and efforts towards key operational strategies and executions including:*Management of operations and partnerships in direct support of sold Monster business across a variety of digital media product offerings and programs including channels for Diversity, Career Ad Network, Social Job Ad products, and Customer Boost program.*Pursuit of new partnerships/strategies to enhance offerings*Liaise between all departments (Sales, Product, Marketing) on training and communications for Customer Media solutions.

Manage team of Ad Operations Media Program Managers, supporting the client services (pre-sales media planning; post-sales implementation, optimization and reporting) duties for Recruitment Media accounts within Enterprise, Telesales/SMB, Government/Education, Staffing, and International Sales organizations, as well as pre-sales Media Planning for Consumer Media accounts. Team provides media product and media strategy expertise in display media (IAB, text ads, native ads, high impact units), social media (Twitter, Facebook, Instagram), SEM, CRM, mobile advertising, newsletter advertising, video ads, employer branding, and more across Monster.com, Military.com, Fastweb.com, Social Media, and Google Ads. Serve as subject matter expert and source of media communication and training for the North American Sales org and company through creation and maintenance of media collateral, training materials, blogs, email newsletters, and 1-1 media training sessions.

Develop deliverable media plans (including standard and custom IAB display, email marketing, newsletter media, and postal mail units) for the consumer advertising sales team based on requests for proposals (RFP). Build strategic proposals by pulling research data, verifying inventory availability and assessing the economics of the potential buy. Create presentations explaining the custom elements to go along with the RFPs. Work closely with the sales team and the campaign management team to ensure media plans work for deliverability and offer the best options for the client. Work with internal teams to come up with "big ideas" for larger clients. Align closely with Sales to identify opportunities. Utilize Contract Management system to generate all sales proposals. Cross-trained on all sites within the family of properties (Monster.com, Fastweb.com, Military.com, Monster Communities, etc.). Assist in various projects as needed.*Site Specialist for Monster.com and Monster Communities: Serve as primary contact/team lead within Strategy team for Monster and Monster Communities Sites. Interact with Product, Sales and Ad Operations teams to brainstorm new site strategies. Serve as a key decision maker for media planning protocols and policies (including changes to product offerings, pricing, inventory management) as related to Monster and Monster Communities.*Recently assisted with planning and launch of complete AdServer migration.*Special Project - Communication Development: Develop/publish Ad Operations e-Newsletter for Consumer Sales organization; implement/lead bi-weekly Site Specialist meetings/forums and prepare meeting summaries/recaps for AdOperations management; Instrumental in design/style guide and launch of department Wiki site; Create and deliver trainings (in person and via powerpoint/webex) for new hires and/or entire AdOps department (new products/systems/protocols).

Develop pre-sales strategic media campaign proposals for Recruitment Media Sales; expert in Recruitment Media products on Monster.com, FastWeb.com, Monster Communities, Military.com, MonsterCollege, and associated email database products (i.e. TargetMail, FastWeb Campus Email, Military Solo Email), as well as Diversity media partner sites (i.e. iHispano, A Mighty River, Interactive One, Workplace Diversity, HireDisability); expert in inventory management across multiple platforms (including DE and DFP); provide support to post-sales Ad Operations team; develop bi-weekly newsletter with Ad Operations announcements for Recruitment Media Sales; assist in product/process training for new hires in Ad Operations and Recruitment Sales team

Content Management and market research related to the maintenance of product data in support of marketing efforts; Internet (consumer) and intranet (sales) database maintenance; Owner of Input/Services business group and cross-trained across remainder of IT markets. Primary contact for integration of outsourced rich media content and publishing of rebate offers.