Kerry Pearce (Cotter) Email & Phone Number

Tysons, Virginia, Us

I lead the strategy and execution of brand, demand, and everything in between to fuel our growth journey at Qrvey. 🤘 🚀

Tysons, Virginia, Us

Qrvey provides embedded analytics for SaaS applications. Our solution allows SaaS companies to create richer products and bring them to market faster, while lowering development and deployment costs.

Boston, Massachusetts, Us

📌 Drive leads through a variety of programs to fill the sales funnel through inbound and outbound strategies (events, content promotion, digital media - paid and organic)📌 Design and deliver a demand gen strategy that ensures our team achieves our marketing KPIs (leads, ICP leads, MQLs, SALs and Opps)📌 Optimize program mix to hit costing goals for each marketing KPI (CPL, CPMQL, CPO, etc.)📌 Optimize digital programs to drive action, improve conversions and lead quality📌 Develop, manage, and optimize nurture programs to keep moving prospects through the funneltoward MQL status📌 Measure and monitor effectiveness of lead scoring model to improve quality of MQLs for Sales📌 Leverage first-party data to build highly targeted lists for use in paid media campaigns📌 Work with Sales Directors, BDRs and RevOps to ensure sales funnel analytics and processes arealigned to team goals📌 Build the ABM function (1:1, 1:many) -- Develop strategy, processes, tracking, and campaigns to support growth in key accounts📌 Collaborate with Content Team to develop content that resonates with our audience at multiple stages of the buying journey 📌 Collaborate with Customer Success team on campaigns to drive retention and upsell opportunities, as well as delight churned customers📌 Manage relationships with partner agencies (Web design agency, SEO/SEM + Paid Social agency) to ensure alignment on messaging, building and optimizing full-funnel ad strategies, and measurement (Leads, MQLs, CPA)✨ Led demand generation team ➡️ One direct report and mentored a marketing associate✅ Admin of Hubspot MarketingHub, 6sense, Postal.io, G2

Salem, New Hampshire, Us

Managed all things 'digital marketing' at WEI.- SEO strategy - Content Marketing- Demand generation- Marketing automation operations (Hubspot 🧡 )- Social media strategy- Video productionAlso...- Led team of 2-3 full-time digital marketing interns for three summers at WEI- Ownership of demand gen budget -- responsible for optimizing program costs for vendor campaigns - Provided reporting and proof of performance for every vendor campaign- Worked extremely closely with engineers and SMEs on content development, sales enablement resources, and marketing messaging for each vendor and solution area- Admin of Hubspot MarketingHub, Vidyard- Managed relationships with several agencies, freelancers, and marketing vendors to deliver high-performing content and campaigns that drove our desired outcomes

Reporting to the Marketing Director, I played a supporting role in the evolution of the Foliage brand by producing internal and external communications, developing marketing collateral, executing on website strategy, and guiding development process for thought leadership content. Was project lead for campaigns to support new business development for the Medical industry by planning and executing highly-targeted email marketing and trade show campaigns.

Philadelphia, Pa, Us

Responsible for new customer acquisition through Direct Mail strategy and execution across the Northeast Division.

Arigo was an Enterprise Software provider specializing in global supply chain solutions for Retailers and brand owners. Reported directly to the CEO and VP of Sales. Was responsible for planning and managing the marketing budget, social media, PR, lead gen, reporting campaign results to executives on a monthly/quarterly basis, negotiating terms with vendors, and played a pivotal role in developing short and long term marketing strategy.Sales & Marketing Alignment-Collaborated with Sales team to define a “qualified lead”; discussed buyer needs and sales objections. Met with sales team on weekly basis to review Top 10 prospect accounts and brainstormed marketing tactics to help close the sale.Utilized feedback from Sales team to create email campaigns, new topics for content creation, and aggressive website Calls-to-ActionEmail Marketing- Campaign Design & Delivery, Strategy Development, and managing/reporting Email Campaign AnalyticsContent Strategy- Built content strategy to help drive leads through the sales funnel by providing whitepapers/case studies/events/product demonstrations and more to support each stage of the buying cycle.Website Design & Content Management - Lead website re-design to support "Solution Selling" techniques, built Company's first online Resource Center, integrated landing pages to capture more qualified leads and Web Analytics to measure the effectiveness of lead generation programs. (Heavy use of the Hubspot platform and Salesforce.com)Social Media - Lead Blogging initiative encouraging CEO participation, demonstrated positive results by increasing website traffic by 200% primarily through organic search, and helped establish the Arigo brand as an industry thought leader.- Built the Company's Twitter identity to increase brand awareness in the social space, and support thought leadership through distribution of content. - Developed LinkedIn strategy by utilizing the Company page as a content distribution channel.

Demonstrated ability to qualify prospects and schedule appointments for multiple SMB technology clients utilizing cold-calling tactics.

Ca

Participated in strategy sessions, wrote copy for client brochures, proofed copy for print ads and collateral, prepped direct mail campaigns and helped plan and execute company holiday party.

Assisted with TD Garden Event promotions, developed signage promoting Events at the facility, updated the company website with latest news, participated in Alumni pre/post-game events.