AeroLeads people directory · profile

Kerry Crawford Email & Phone Number

Director of Research and Strategy at Simple Focus at Simple Focus
Location: Memphis Metropolitan Area, United States 10 work roles 1 school
1 work email found @amplity.com 3 phones found area 215 and 212 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 3 phones

Work email k****@amplity.com
Direct phone (215) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Simple Focus
Role
Director of Research and Strategy at Simple Focus
Location
Memphis Metropolitan Area, United States
Company size
11 employees

Who is Kerry Crawford? Overview

A concise factual answer block for searchers comparing this professional profile.

Quick answer

Kerry Crawford is listed as Director of Research and Strategy at Simple Focus at Simple Focus, a with 11 employees, based in Memphis Metropolitan Area, United States. AeroLeads shows a work email signal at amplity.com, phone signal with area code 215, 212, and a matched LinkedIn profile for Kerry Crawford.

Kerry Crawford previously worked as Director of Research and Strategy at Simple Focus and Content Strategist and Researcher at Simple Focus. Kerry Crawford holds Bs, Public Relations from Ball State University.

Company email context

Email format at Simple Focus

This section adds company-level context without repeating Kerry Crawford's masked contact details.

{first}.{last}@amplity.com
86% confidence

AeroLeads found 1 current-domain work email signal for Kerry Crawford. Compare company email patterns before reaching out.

View email format View company profile Management contacts
Profile bio

About Kerry Crawford

As director of research and strategy at Simple Focus, I'm responsible for guiding our team's work in UX strategy, user research and content strategy. That means different things on different days, but I spend most of my time working on things like: - Designing, conducting and analyzing qualitative and quantitative studies and usability tests, and delivering meaningful findings and actionable recommendations- Working with clients to identify strategic objectives for their projects and making sure all of the team's work aligns with those objectives- UX architecture for software and websites, including journey mapping, personas, flows, wireframes, and detailed requirements documentation- Content strategy, including content audits, content architecture, and making sure that websites deliver great experiences for both content managers and end users- Collaborating with internal and external teams of product owners, designers and engineers, and making everyone is on the same page about UX and research outcomesI'm passionate about helping our team understand users and their needs so we can create meaningful digital experiences that meet people where they are. But before this: I founded ilovememphisblog.com in September, 2009 as part of Memphis Tourism's efforts to promote the city. Strategically, I Love Memphis was aimed locals - data showed that many people make their travel decisions based on recommendations from friends and family. I thought if I could get locals to get to know all of the amazing things happening around town, they'd become evangelists for the city. I ran I Love Memphis and its associated social media accounts from 2009-2013. When I left, the site was generating more than 1 million page views annually. I also spent four semesters as an adjunct in the University of Memphis journalism department, teaching a course on social media and digital content. I hold a BS in journalism from Ball State University in Muncie, Ind. Chirp chirp!

Listed skills include Cross Functional Team Leadership, Sales Operations, Strategy, Pharmaceutical Industry, and 46 others.

Current workplace

Kerry Crawford's current company

Company context helps verify the profile and gives searchers a useful next step.

Simple Focus
Simple Focus
Director of Research and Strategy at Simple Focus
2527 Broad Ave, Memphis,Tennessee 38112,United States
Website
simplefocus.com
Employees
11
AeroLeads page
Company profile
View company profile Email format
10 roles · 19 years

Kerry Crawford work experience

A career timeline built from the work history available for this profile.

Director Of Research And Strategy

Current
Simple Focus

I lead the agency’s UX research and UX architecture efforts, including quantitative/qualitative UX research and reporting, as well as insights-based UX architecture and requirements, UX copywriting and content strategy. On a daily basis, I: - Lead UX research for enterprise-level software and digital products- Design UX architecture (journey maps, flows, wireframes, prototypes) for software and websites - Create thoughtful UX and requirements documentation - Develop and lead our agency’s research practice across multiple methodologies - Synthesize and present clear, actionable findings and recommendations that connected the teams working on products to their users - Collaborate closely with UX/UI designers, developers and product owners when designing studies and implementing recommendations My favorite part of my work is designing thoughtful experiences that people genuinely like using. I like being able to make the world just a little bit easier (or at least less annoying) for people. I'm able to go deep when understanding user needs and business goals, and I'm particularly good at advocating for users while staying mindful of business goals, requirements and timelines.

2016 - Present ~10 yrs 6 mos

Content Strategist And Researcher

Simple Focus
Jul 2013 - Jun 2016

Freelance Content Strategist And Researcher

Self Employed

Satellite Beach, Florida, Us

You've got web content needs, I've got solutions. I do long and short term contract work in the following areas: - Content strategy- Information architecture- User experience- Social media strategy- Voice and tone- Brand development- Community management- Content creation- Copy writing

Jan 2014 - Jan 2014

Social Media Specialist

Memphis Convention And Visitors Bureau

Memphis, Tn, Us

I founded a grassroots online campaign meant to drive civic pride among locals and help tourists have great experiences in Memphis. I developed and produced all content for the I Love Memphis blog (http://ilovememphisblog.com) and its multiple associated social media accounts, and generated weekly, monthly and annual reporting and insights. - Grew ilovememphisblog.com from zero page views to more than 1.1 million annual page views in four years- Created and mainained social media accounts with thousands of followers - Led a redesign and rearchitecture effort- Conducted user research and generated weekly, monthly and annual reporting about the blog

Aug 2009 - Sep 2013

Audience Development Specialist

The Commercial Appeal

Memphis, Tn, Us

I take care of The CA's social media efforts (Facebook, Twitter, YouTube, etc.), product development, audience relations and whatever else is thrown my way.

Jan 2009 - Aug 2009

Online Ad Operations Coordinator

The Commercial Appeal

Memphis, Tn, Us

Like a verticals coordinator, but now with display ads. I make sure ads show up on the site when and where they're supposed to, help salespeople , manage inventory, and do site development and fixes for the classified verticals.

Apr 2008 - Jan 2009

Online Vertical Products Coordinator

The Commercial Appeal

Memphis, Tn, Us

As the verticals coordinator, I make sure the jobs, cars, homes and classifieds pages of http://commercialappeal.com are working as they should be. I work on making our classifieds more user friendly and efficient. A good portion of my time at work is devoted to helping sales reps get their online ads live on the site. I also help people navigate the classified placement process.

Apr 2008 - Sep 2008

Public Relations Specialist

Signature Advertising

Milldale, Connecticut, Us

writing press releases, planning events, writing feature stories, coming up with big ideas, acting account coordinator.

Jun 2007 - Feb 2008

Marketing Assistant

Hnedak Bobo Group
2008 - 2008

Marketing Intern

The Folk Alliance
May 2006 - Aug 2006
Team & coworkers

Colleagues at Simple Focus

Other employees you can reach at simplefocus.com. View company contacts for 11 employees →

AC Anthoney Carter Anthoney Carter Colleague at Simple FocusMemphis, Tennessee, United States View → JM John Mears John Mears Colleague at Simple FocusPortland, Oregon, United States View → JB Josh Bromehead Josh Bromehead Colleague at Simple FocusNashville, Tennessee, United States View → KB Kayla Brown, Pmp Kayla Brown, Pmp Colleague at Simple FocusChattanooga, Tennessee, United States View →
1 education record

Kerry Crawford education

  • Ball State University
    Ball State University
    Public Relations
FAQ

Frequently asked questions about Kerry Crawford

Quick answers generated from the profile data available on this page.

What company does Kerry Crawford work for?

Kerry Crawford works for Simple Focus.

What is Kerry Crawford's role at Simple Focus?

Kerry Crawford is listed as Director of Research and Strategy at Simple Focus at Simple Focus.

What is Kerry Crawford's email address?

AeroLeads has found 1 work email signal at @amplity.com for Kerry Crawford at Simple Focus.

What is Kerry Crawford's phone number?

AeroLeads has found 3 phone signal(s) with area code 215, 212 for Kerry Crawford at Simple Focus.

Where is Kerry Crawford based?

Kerry Crawford is based in Memphis Metropolitan Area, United States while working with Simple Focus.

What companies has Kerry Crawford worked for?

Kerry Crawford has worked for Simple Focus, Self Employed, Memphis Convention And Visitors Bureau, The Commercial Appeal, and Signature Advertising.

Who are Kerry Crawford's colleagues at Simple Focus?

Kerry Crawford's colleagues at Simple Focus include Anthoney Carter, John Mears, Josh Bromehead, and Kayla Brown, Pmp.

How can I contact Kerry Crawford?

You can use AeroLeads to view verified contact signals for Kerry Crawford at Simple Focus, including work email, phone, and LinkedIn data when available.

What schools did Kerry Crawford attend?

Kerry Crawford holds Bs, Public Relations from Ball State University.

What skills is Kerry Crawford known for?

Kerry Crawford is listed with skills including Cross Functional Team Leadership, Sales Operations, Strategy, Pharmaceutical Industry, Project Management, Leadership, Product Launch, and Training.

Find 750M verified contacts

Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.