Kerry Creel Cohen Email and Phone Number
Kerry Creel Cohen work email
- Valid
Kerry Creel Cohen personal email
Over 25 years experience as a brand, packaging and merchandising strategist with progressive record leading, managing and growing consumer and trade products categories across multiple distribution channels through both traditional and digital marketing. Adept at utilizing shopper insights, syndicated data, category deep dives and gap analysis to build brands and identify new business opportunities and/or new channels of distribution.A rich background in developing 360° channel-specific strategies across a multitude of product categories for retailers such as Walmart, Target, Walgreen's, CVS, Ulta, 5 Below, TJX, club, hardware (The Home Depot, Lowe's, etc.) & specialty. Rely heavily on the importance of developing & managing key customer relationships for continued brand growth and margin profitability. A dynamic communicator; with a strong background in public speaking, negotiations and presentation delivery who is able to build strong relationships with both internal and external partners, and represent brands with ease. Leadership mission is to lead by example, remain consistent and constantly inspire.Unique multi-faceted work history allows for significant diversity in skills - strong analytical and creative background with a complete understanding of the product development process and how it feeds into the go-to-market strategy. Hand’s on experience in copy writing, package design and development, merchandising concept to launch, overseas sourcing/factory communications, forecasting and ongoing product maintenance. Possess a deep love of branding, personal relationships and consumer dynamics/behavior.
Peachtree Playthings
View- Website:
- igdesigngroup-americas.com
- Employees:
- 258
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Senior Product ManagerPeachtree PlaythingsMarietta, Ga, Us
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Director Of Product DevelopmentIg Design Group Americas, Inc Apr 2024 - PresentAtlanta, Georgia, United States -
Senior Product ManagerIg Design Group Americas, Inc Jun 2021 - Apr 2024Atlanta, Georgia, United States
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Senior Manager - Retail Packaging & MerchandisingAcuity Brands Jun 2017 - Oct 2019 -
Senior Vertical Marketing ManagerAcuity Brands Dec 2014 - May 2017Greater Atlanta Area
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International Brand ManagerWilton Brands Jun 2010 - Apr 2014Greater New York City Area- International Marketing Lead for all EK Success Brands world-wide businesses to grow global brand awareness, analyze positioning & price strategies in key countries, provide global consumer insight & strategic guidance for key markets, and interface with distributors/retail partners to drive awareness of all brands & partnership opportunities via multi-channel marketing - Creative lead for international trade and consumer shows - Manage the following brands within the EK… Show more - International Marketing Lead for all EK Success Brands world-wide businesses to grow global brand awareness, analyze positioning & price strategies in key countries, provide global consumer insight & strategic guidance for key markets, and interface with distributors/retail partners to drive awareness of all brands & partnership opportunities via multi-channel marketing - Creative lead for international trade and consumer shows - Manage the following brands within the EK Success Brands & Simplicity Creative Group portfolio: - 2010-2012: Create Your Style with Swarovski Elements, Laliberi, EK Tools - 2012: Added Inkadinkado & Dimensions - 2013: Added American Girl Crafts, Perler Beads, Sticko, Jolee’s Boutique, K&Company, and K&Company SMASH - 2014: Added Simplicity Creative Group's family of brands (Boye, NewLook, Simplicity, etc.) - Lead Amazon.com marketing activities for EK Success Brands & Simplicity Creative Group including the strategy & launch of individual brand stores, brand store analytics examination and consistent interfacing with key Amazon.com partners to identify ongoing opportunities - Monitor the competitive landscape of the category, understanding the trends/target market needs/issues - In 2012 managed market research projects to deliver powerful consumer and customer insights with top global firms such as Smith-Dahmer & Brand Trust - Strategic analysis of brands’ strengths & opportunities vs. competition to identify areas of growth - Develop, recommend & execute annual marketing plans at the consumer & trade level for all assigned brands and deliver ROI results in conjunction with the Category Management Team - Selected as an inaugural member of the Wilton Brands Community Fund Advisory Committee in 2012 which includes researching grant requests, off-site charitable organization visits & marketing the fund to all employees Show less -
Senior Category Marketing ManagerApothecary Products, Inc. Apr 2006 - Sep 2009Greater Minneapolis-St. Paul Area
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Category Marketing ManagerApothecary Products, Inc. Apr 2004 - Mar 2006Greater Minneapolis-St. Paul Area
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Marketing CoordinatorApothecary Products, Inc. Sep 2002 - Mar 2004Greater Minneapolis-St. Paul Area
Kerry Creel Cohen Education Details
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Communications -
Marketing/Marketing Management, General
Frequently Asked Questions about Kerry Creel Cohen
What company does Kerry Creel Cohen work for?
Kerry Creel Cohen works for Peachtree Playthings
What is Kerry Creel Cohen's role at the current company?
Kerry Creel Cohen's current role is Senior Product Manager.
What is Kerry Creel Cohen's email address?
Kerry Creel Cohen's email address is kc****@****cas.com
What schools did Kerry Creel Cohen attend?
Kerry Creel Cohen attended University Of Pittsburgh, Ohio Wesleyan University.
Who are Kerry Creel Cohen's colleagues?
Kerry Creel Cohen's colleagues are Sean Mchale, Andrew Warren, Katie Hearns, Cambria Howard, Candace Zamora, Cheri Melin, Jason Salierno.
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