Kerry Cusack Email & Phone Number

Bondi Beach, Nsw, Au

Au

Sydney, Nsw, Au

Sydney, Nsw, Au

Alquemie Group is a retail brands investment and growth platform.The Alquemie portfolio currently includes General Pants, LEGO® Certified Stores, Ginger & Smart, SurfStitch and Pumpkin Patch, with a pipeline of additional investments planned.Alquemie Group is managed by @ACTA Capital, a private equity firm specialising in retail and consumer investments and growth capital across industries.

Sydney, Au

Within 18 months (through COVID), launched business into 17 European markets partnering with Zalando, Zappos and Nordstrom in North America, and online via international wholesale channels, digital marketing strategy, off shore warehousing.Development and management of Strategy, P&L, OTB, Buying.

P&L, Leadership - Planning, Product Development, OTB, sales via DTC & International Wholesale in 32 markets, Marketing, Supply Chain.

Created Bondi Bather, launched the brand into Australia via retail and wholesale, international wholesale into Europe and North America, and online. Managed all aspects of the business from product development, Supply Chain, Sales.Sold the business to ASX listed The PAS Group.

Macquarie Park, Nsw, Au

Headhunted by Optus to develop one of six transformational business strategies to build and grow online sales, plus drive cost reduction through online self-service transactions, digital product marketing and new revenues, reporting to the Managing Director.

Nashville, Tennessee, Us

Moved to digital start-up to manage overall sales and marketing responsibility on a six-month contract. Built sales team of 40 people nationally and created a small marketing function focussing on site optimisation and revenue growth, email marketing and brand.

London, Gb

Following the Vodafone & 3 Mobile, moved into the newly formed VHA, managing all areas of marketing communications across the Vodafone & 3 brands. Met significant merger cost reduction targets across media, advertising and print vendors with appointments all made within the first six months. Managed two separate brand and comms teams, in different locations until Sept 2009. Designed and executed new structure, achieving headcount reduction target. Accountable for OPEX budget of $100m+, with responsibility for integrated planning, retail marketing, advertising and media, brand, sponsorship, business marketing, existing customer marketing and an internal production team.

St Leonards, Nsw, Au

Returned to Marketing to restructure the department and improve communications effectiveness, as well as redevelop retail and online presence to align with brand. Reporting directly to the Director of Sales, Marketing and Product, the role required management of a team of approx 35 people, with responsibilities across integrated planning, retail marketing, advertising and media, brand, sponsorship, business marketing, existing customers, online and an internal production team. The role also required management of three creative agencies and a media agency.

St Leonards, Nsw, Au

Moved into a newly created department to structure and recruit a team to provide online purchasing functionality and improve three.com.au brand experience. Exceeded sales budget every month across both channels, taking both channels to 9% of overall sales mix within six months. Completed an overarching online strategy, currently being executed across multiple business functions including eCommerce, existing customers, business to business, products and services and corporate communications. Scoped, documented and managed the implementation of a new eCommerce sales platform. Aligned online media to sales targets through the introduction of alliance partners, search engine marketing, optimisation and performance based media. Appointed a new SEM agency and reduced CPA.

St Leonards, Nsw, Au

Managed the restructure of the advertising and marketing budget, increasing media allocation from 60% to 70%, and reducing production budgets. Appointed a new advertising agency that were appropriately aligned with the business objectives. Played a key role in defining the communications strategy for the migration of all post paid Orange customers from the CDMA network to the 3G network, and subsequently managed the development of all customer communication throughout the successful transition.

Macquarie Park, Nsw, Au

Joined Optus following a relocation from the UK to Australia. Significant achievements:Played a key role in the successful transition of mail house services into a more cost efficient solution managed by an internal print production teamSignificantly rationalised the printed communication materials through consolidation and simplificationSuccessfully managed all customer communications across the rollout of DSLKey responsibility within this role was to manage the development of all communication material for business and consumer products within the customer information portfolio for the fixed wire, narrowband and broadband services. This included the development of briefing documents for below the line activity, collateral and point of sale materials through to development and distribution, to achieve sales forecasts and meet channel requirements.

Headhunted through a previous advertising role, the key responsibility focused on the launch of voice, data and internet products to the business market. This involved working alongside the Corporate Marketing Manager to ensure strategic integration of the product portfolio into partnership marketing plans, through advertising, events, sponsorship and support materials. Additionally, this role involved the day to day management of the advertising agency to ensure creative was aligned with the overall strategy. This role also assisted in the development of the annual marketing strategy, including category management, promotional and price aspects of the marketing mix.

Medium-size, full service advertising agency

Breganze, Vi, It

Fashion Design & Marketing

A Level (Art, Technology & Design, English Literature