Consultant: Vice President/Director Business Development, Greater Boston, MA. May 2021 - presentDrives new and organic business development, RFP responses and client acquisitions. Generates leads and cultivate relationships with C-level executives and business owners to achieve agency’s business growth objectives.

Brand Strategist and Senior Marketing Executive for Berkshire Hathaway HomeServices, Prudential and Real Living, real estate brands all managed by HSF Affiliates. Hired to launch the Berkshire Hathaway HomeServices brand in 2013 which came to be rated by consumers as the 'Most trusted BE brand of the Year" BHHS served 46,000+ agents generating over $90 billion in annual sales volume both in US and abroad. A leadership team member responsible for creation of the BHHS brand image, positioning, strategy development and marketing for both domestic and international markets. Charged with building brand awareness and stimulate consumer and trade brand preference. Crafted strategies for and managed relationships with advertising agency of record, digital, social, and communications agencies. Developed brand standard and positioning aligned with Berkshire Hathaway’s global standards in order to achieve international growth objectives. Formulated comprehensive annual marketing business plans to build and maintain brand equity utilizing both traditional and non-traditional media. Conducted market research. Created niche marketing programs for luxury, urban and resorts segments, recruitment and franchise sales marketing. Created successful sweepstakes and sponsorship with HGTV. Expanded a team to 7 direct reports and 40 indirect reports. Contributed to help build this new franchise network to over 1,500 offices and 17 countries. Licensed real estate sales exec- State of Arizona 2018 to present; real estate broker-State of California 2001 to present.

Responsible for account management and new business development. Managed hospitality, transportation, travel & tourism, real estate: residential, commercial and luxury development maccounts. Responsible for driving brand and shareholder value through leadership of proactive teams, developing multi-channel consumer marketing campaigns to meet company goals and objectives.

Reported to the President, recruited to oversee development of brand vision, marketing strategy and execution of all advertising, marketing, media- traditional and new media, planning, promotions public relations, communications, and social networking initiatives for this start-up, high-end boutique real estate firm, which grew to the #3 position in dollar volume and the highest average sales price within two years. Responsible for implementing social media initiatives, SEO, SEM, corporate web site creation, evolution and content. Oversaw multiple agency relationships. Launched new website: hklane.com. Created new corporate identity and all related marketing materials, print, broadcast, electronic, online and offline.

Marketing Director Western Region, Mission Viejo, California, 2006-2009. Oversaw field marketing operations in the Western US. Championed value proposition and positioning for 300 plus member CB franchises. Oversaw affiliate marketing group of 75 + marketing directors. Accountable for reviewing, approving all affiliate marketing budgets and plans with the goal of increasing market share in a declining market.Vice President, Marketing, Coldwell Banker Residential Brokerage, 2001 – 2006 Reporting to the President of a $25 billion residential real estate business in the Southern California market responsible for branding, marketing, advertising, creative development, product launches public relations, direct response, website development, social, online and traditional media for CB’s premier residential real estate division. Created and launched luxury, developer, architectural and diversity marketing programs.

Reporting to SVP Marketing, led a 45-member team comprised of brand, creative, advertising, promotions, event personnel. Recruited to increase circulation, improve customer retention, and integrate all marketing functions within the company. Responsible for strategy, branding and implementation of marketing & brand advertising efforts that supported corporate initiatives and revenue goals.