Kerry Mccarthy Email & Phone Number

Los Angeles, CA, US

Culver City, CA, US

• In my current role, I lead Sony Pictures' domestic physical home entertainment team.
• Exceeded FY22 budget by 17%, and 10% in FY21 in a declining category, through effective cross-functional collaboration and innovative online and instore promotions and events.
• Identified and pursued compliance issues with instore merchandising provider, Anderson Merchandisers, redefining roles, and responsibilities, as well as implementing systems to reduce visual out of stocks and the.
• Negotiated Anderson Merchandisers contract renewal, identifying 21% savings over proposed terms, and increased agreement length by 12 months in a declining category.
• Increased promotional revenue by 125% in FY22, focusing on implementing historically successful promotions and dominating placement on key fixtures.
• Piloted, grew, and maintained momentum on our One Sony initiative, an incubator designed to identify and amplify opportunities at Walmart across all Sony entities—Sony Home Entertainment, Sony Music, Sony Electronics.

• Here, I connected content with viewers on multiple platforms (streaming and transactional) through acquisition, distribution, and monetization strategies.
• Maintained full accountability for account management, content aggregation, and strategic planning for TVOD provider CorrConnect.
• Secured international transactional digital distribution deal through Amazon Prime and iTunes for BTS Love Yourself World Tour.

New York, NY, US

• Here, I oversaw transactional digital and physical sales, in addition to streaming gift cards, at Walmart, Vudu, Target, Best Buy, Comcast, Costco, Walgreens, CVS, Rite Aid, Frontier, Barnes & Noble, Transworld.
• Delivered 2017 internal revenue target of $128M, outpacing category by 7% and delivering the most profitable year in HBO’s Home Entertainment history.
• Successfully launched first-of-its-kind HBO streaming gift card through maximizing partnerships with Warner Brothers Entertainment Group, Blackhawk Network, and InComm.
• Developed Game of Thrones franchise into most successful TV franchise in history (number one in category for seven consecutive years); leveraged consumer products to allow for expansion of retail footprint and revenues.

New York, NY, US

• Here, I led the sales team responsible for the domestic distribution of all of HBO's physical and digital home entertainment products, including DVD, BD, EST, and VOD.
• Developed and implemented GTM strategies in accordance with interdisciplinary objectives.
• Integrated physical and digital sales teams, as well as policies and procedures to maximize talent and revenues.
• Drove digital sales, surpassing sales goals across Amazon, Apple, Google, Microsoft, Sony, Verizon, Frontier, and Vudu.
• Maintained domestic physical, e-commerce, and retail distribution partnership with Warner Brothers Entertainment Group and US retail, including Walmart, Amazon, Best Buy, Target, Costco, Ingram Entertainment, AEC.
• Established a 360-degree communication structure, leading to increased transparency and collaboration among sales, marketing, and operations teams.

New York, NY, US

• Here, I was responsible for North American physical distribution of HBO’s home entertainment products.
• Created retail strategy and oversaw all operations of the sales team in physical media distribution through US grocery, club, rental, and e-Commerce channels.
• First supplier to identify and pursue online piracy at Amazon, leading to a joint studio task force and elevating the issue to the MPAA and the California Attorney General.
• Negotiated and secured dedicated HBO sections in-store and online with Amazon, Barnes & Noble, Tower, Fry’s, Sam’s Club, Meijer, Fred Meyer, Blockbuster, and AAFES.
• Maintained accountability for Canadian business between 2005 and 2010, instituting a 2x increase in revenue to 16% from 8% in the US market; expanded dedicated Canadian sales and marketing team.
• Introduced first transactional digital gift card, working with marketing, business affairs, legal, and technology groups.

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Bachelor Of Business Administration (Bba), Marketing

Education record