Kerry O'Brien

Kerry O'Brien Email and Phone Number

Manager Product Analytics @ Optimum
Garden City, NY, US
Kerry O'Brien's Location
Garden City, New York, United States, United States
Kerry O'Brien's Contact Details
About Kerry O'Brien

Expansive experience analyzing digital data, including OTT / CTV (AVOD, SVOD), traditional TV, Emerging Technologies, Digital (web / apps), Social, and Gaming. Translate insights for Marketing / Ad Sales, Product / Programming that support strategic decisions.Collaborate with stakeholders and business leaders, including C-Suite, Product Owners, Sales, Marketing, Creative, Programming, Communications and Technology / Development teams and provide data insights that drive KPIs.Build, develop, and lead high-performing teams to think strategically and act impactfully through empowering decisions.Areas of Expertise:Data Standardization & Auditing Vendor Relations & Negotiation Employee Training & Development/ Mentoring Adobe AnalyticsGoogle AnalyticsComscoreNielsen DataAdvanced Excel SkillsTableauLookerVarious Social Analytics tools (Sprinklr, Shareablee, ListenFirst, NSG) Conviva JIRA / ConfluenceForecastingMMM

Kerry O'Brien's Current Company Details
Optimum

Optimum

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Manager Product Analytics
Garden City, NY, US
Kerry O'Brien Work Experience Details
  • Optimum
    Manager Product Analytics
    Optimum
    Garden City, Ny, Us
    View
  • Nbcuniversal
    Director Of Digital Research, Sme Peacock
    Nbcuniversal 2021 - Mar 2024
    New York City, Ny, Us
    Led team for Ad-Sales and Marketing Research which supported digital / cross-platform sales (through March, 2024)Continuously researched what users were gravitating towards, what programming had a higher lifetime value, churn / waterfall analyses, and what programming worked best for certain advertisers / categories using various internal and external data sources, assisting stakeholders sell in sponsorships and partnerships, as well audience sizes for specific content.Compiled data and narratives for GTM / Upfront Pitches, competitive landscape analyses, helping with pre- and post-sales reporting for clients, creating thought leadership publishable papers / analyses.
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  • Warnermedia
    Director, Research & Analytics, Warnermedia
    Warnermedia 2018 - 2021
    New York, Ny, Us
    Managed truTV’s Digital and Social Research for programming / product teams.Ensured data being collected aligned with needs of key stakeholders / partners who required it to make effective business decisions, through collaboration with internal and external partners.
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  • Viacom
    Senior Director, Global Data Implementation
    Viacom 2015 - 2018
    New York, Ny, Us
    Led international team to support VIMN in reporting on performance of products / brands globally.Culled together data / presentations and presented findings for C-Suite and Product Owners regarding product’s performance hitting on key KPIs and providing actionable insights, improving metrics / KPIs (TVE logins, video views, time spent, referrals).Oversaw and managed Adobe Analytics, comScore, Nielsen, and other 3rd- and 1st-party implementations for Viacom globally, resulting in simplified data analysis and KPI tracking across brands, countries, and products.
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  • A+E Networks
    Vice President, Digital Ad Sales Research
    A+E Networks 2013 - 2015
    New York, New York, Us
    Oversaw Ad Sales digital research needs for A+E Networks Digital Sales Team. Educated and informed ad sales clients and upper management on industry and consumer trends, competitive insights, and A+E Digital’s position in such areas.Headed up digital syndicated, proprietary, consumer insights, and ad effectiveness research for sales organization, helping increase and retain sales across digital properties and gain marketplace share.Initiated and supported proprietary research (Ad Effectiveness, Consumer Insights, Usability) via various internal and external partnerships, showing value of partnerships to clients and retaining / increasing market share.
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  • Discovery Communications
    Senior Director, Digital & Cross-Platform Research
    Discovery Communications 2008 - 2013
    New York, Us
    Helped Discovery Digital Sales team prospect and bring in incremental funds through actionable pre- and post-buy analyses.Created, fielded, and tallied results for (and managed via 3rd-party vendors) digital-only and cross-platform (digital / TV / mobile) Ad effectiveness studies, demonstrating successful outcomes for partnerships in emerging marketplaces.Dissected internal and external traffic / trends through various monthly and quarterly reports, informing internal clients how brands and products were performing on their own and competitively.
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  • Viacom
    Senior Manager, Digital Research & Planning
    Viacom 2006 - 2008
    New York, Ny, Us
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  • Nickelodeon
    Manager, Digital Research & Planning
    Nickelodeon 2004 - 2006
    Los Angeles, Ca, Us
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  • Nickelodeon Advertising Sales
    Senior Research Analyst
    Nickelodeon Advertising Sales Nov 2003 - Nov 2004

Kerry O'Brien Skills

Digital Media Comscore Digital Strategy Television Social Media Digital Marketing New Media Content Strategy Web Analytics Online Advertising Advertising Research Competitive Analysis Strategy Customer Insight Analytics Market Research Integrated Marketing Social Media Marketing Advertising Research Usability Testing New Media Strategy Nielsen Cross Platform Development Business Insights Media Research Cross Platform Data Analysis Management Omniture Mobile Devices Blogging Marketing Ipad Mobile Marketing Mobile Social Media Research Roi Accountability Dynamic Logic Nielsen Data Project Management Pmp Strategic Partnerships Advertising Sales Ott Insight Express Spending Analysis Programmatic Marketing Attribution Tve Customer Acquisition Data Visualization Attribution Churn Crm Databases

Kerry O'Brien Education Details

  • Gettysburg College
    Gettysburg College
    Philosophy
  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Advertising & Communications
  • Uc Irvine
    Uc Irvine
    Project Management

Frequently Asked Questions about Kerry O'Brien

What company does Kerry O'Brien work for?

Kerry O'Brien works for Optimum

What is Kerry O'Brien's role at the current company?

Kerry O'Brien's current role is Manager Product Analytics.

What is Kerry O'Brien's email address?

Kerry O'Brien's email address is mo****@****hoo.com

What is Kerry O'Brien's direct phone number?

Kerry O'Brien's direct phone number is +121265*****

What schools did Kerry O'Brien attend?

Kerry O'Brien attended Gettysburg College, Fashion Institute Of Technology, Uc Irvine.

What are some of Kerry O'Brien's interests?

Kerry O'Brien has interest in Children.

What skills is Kerry O'Brien known for?

Kerry O'Brien has skills like Digital Media, Comscore, Digital Strategy, Television, Social Media, Digital Marketing, New Media, Content Strategy, Web Analytics, Online Advertising, Advertising, Research.

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