Kerry Falk Email & Phone Number

Winnipeg, Mb, Ca

Bar None delivers business administration Software-as-a-Service for SMEs in niche markets.

Winnipeg, Mb, Ca

A MarTech company delivering high value loyalty, promotional and technology platform services for large consumer brands in global markets and SMEs in North America with a local focus. Clients like Microsoft, Bausch + Lomb, TopGolf, Twitter, Starbucks, and American Express have trusted IC Group for more than 30 years.

Stockholm, Stockholm, Se

• Lead Business Development team to establish strategy for growing market penetration in Canada among underground mines as well as securing new greenfield expansions• Directed change in Sales Area Marketing from exclusively Marketing Execution to include Product Marketing, more acutely focusing product value for the Canadian addressable market• Managed the execution of an Indigenous Engagement strategy for Northern Canada, Ontario and Quebec

Stockholm, Stockholm, Se

• Lead a team of 12 Senior Account Managers through more than 30%+ growth in Invoicing and 20%+ in Order Intake of $300MM+ in revenue• Established an effective Account Management process to focus on customer and business growth and collaborate across a matrixed multinational• Developed a process for accurate forecasting and reporting, also enabling data driven insight into sales performance and market alignment

Stockholm, Stockholm, Se

• Lead the development of Sales Area Market Analysis used to uncover high potential market segments, deliver market data for product development and enable data-driven sales strategy. • Established a framework for Sales Area marketing strategy encompassing Marketing Execution, Market Analysis, and Sales Enablement • Drove brand strategy to increase Sandvik’s brand presence and redefine brand positioning as the technology and thought leader within our target market.

Ca

A consumer internet company built a patent-pending Consumer-to-Consumer ecommerce marketplace for enthusiast segments. • Defined initial company strategy and successfully lead efforts for initial seed funding• Lead product development efforts from concept through to creation, built upon a Ruby/Rails framework• Directed change in strategy to pivot offering to alternate segments to capture immediate demand and revenue

Winnipeg, Mb, Ca

• Grew market penetration in North America by 20% via new customer acquisition • Increased margins to greater than 50% by successfully negotiating higher selling prices • Sat on the Marketing Committee for the Precast Concrete Institute of America

• Established and executed Marketing strategy to define high value market segments, brand positioning and marketing communications. • Collaborated with a global distribution network to establish Sales Enablement tools and brand strategy to grow the company’s marketshare world-wide.

Winnipeg, Mb, Ca

• Assessed the company's product offering to establish clear unique selling propositions and position the products competitively in the target markets• Lead new business development efforts in North America and the Middle East

Winnipeg, Manitoba, Ca