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Sales & Marketing strategy and leadership, regardless of the product or segment, is about people and information. Collecting and using the appropriate information to guide decisions, eliminate biases, and confirm value delivery; and understanding people on both sides of the table to lead change, coach through conflict, and build human connections. Bringing these abstract concepts to real-world execution that delivers quantifiable results and value to clients is what drives me.
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Co-FounderWe Are Bar None Inc. Apr 2020 - PresentWinnipeg, Mb, CaBar None delivers business administration Software-as-a-Service for SMEs in niche markets. -
Director Of MarketingIc Group May 2019 - Apr 2020Winnipeg, Mb, CaA MarTech company delivering high value loyalty, promotional and technology platform services for large consumer brands in global markets and SMEs in North America with a local focus. Clients like Microsoft, Bausch + Lomb, TopGolf, Twitter, Starbucks, and American Express have trusted IC Group for more than 30 years. -
Manager, Marketing And Business Development | CanadaSandvik Feb 2018 - May 2019Stockholm, Stockholm, Se• Lead Business Development team to establish strategy for growing market penetration in Canada among underground mines as well as securing new greenfield expansions• Directed change in Sales Area Marketing from exclusively Marketing Execution to include Product Marketing, more acutely focusing product value for the Canadian addressable market• Managed the execution of an Indigenous Engagement strategy for Northern Canada, Ontario and Quebec -
Sales And Marketing Manager | CanadaSandvik Apr 2017 - Feb 2018Stockholm, Stockholm, Se• Lead a team of 12 Senior Account Managers through more than 30%+ growth in Invoicing and 20%+ in Order Intake of $300MM+ in revenue• Established an effective Account Management process to focus on customer and business growth and collaborate across a matrixed multinational• Developed a process for accurate forecasting and reporting, also enabling data driven insight into sales performance and market alignment
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Marketing Manager | CanadaSandvik Jun 2015 - Feb 2018Stockholm, Stockholm, Se• Lead the development of Sales Area Market Analysis used to uncover high potential market segments, deliver market data for product development and enable data-driven sales strategy. • Established a framework for Sales Area marketing strategy encompassing Marketing Execution, Market Analysis, and Sales Enablement • Drove brand strategy to increase Sandvik’s brand presence and redefine brand positioning as the technology and thought leader within our target market.
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Co-Founder/Ceo2012 Technologies Inc. Dec 2007 - Nov 2014CaA consumer internet company built a patent-pending Consumer-to-Consumer ecommerce marketplace for enthusiast segments. • Defined initial company strategy and successfully lead efforts for initial seed funding• Lead product development efforts from concept through to creation, built upon a Ruby/Rails framework• Directed change in strategy to pivot offering to alternate segments to capture immediate demand and revenue -
Business Development Manager | North AmericaUltraspan Technologies Inc. Jan 2013 - Apr 2014Winnipeg, Mb, Ca• Grew market penetration in North America by 20% via new customer acquisition • Increased margins to greater than 50% by successfully negotiating higher selling prices • Sat on the Marketing Committee for the Precast Concrete Institute of America -
Marketing ManagerCubex Mining (Acquired By Sandvik) Apr 2010 - Jan 2013• Established and executed Marketing strategy to define high value market segments, brand positioning and marketing communications. • Collaborated with a global distribution network to establish Sales Enablement tools and brand strategy to grow the company’s marketshare world-wide.
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Sales And Marketing | GlobalUltraspan Technologies Inc. Apr 2006 - Oct 2007Winnipeg, Mb, Ca• Assessed the company's product offering to establish clear unique selling propositions and position the products competitively in the target markets• Lead new business development efforts in North America and the Middle East
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Marketing ServicesMonarch Industries Jul 2001 - Apr 2006Winnipeg, Manitoba, Ca
Kerry Falk Skills
Frequently Asked Questions about Kerry Falk
What company does Kerry Falk work for?
Kerry Falk works for We Are Bar None Inc.
What is Kerry Falk's role at the current company?
Kerry Falk's current role is Co-Founder at We Are Bar None Inc..
What is Kerry Falk's email address?
Kerry Falk's email address is ke****@****vik.com
What is Kerry Falk's direct phone number?
Kerry Falk's direct phone number is +185933*****
What skills is Kerry Falk known for?
Kerry Falk has skills like Business Strategy, Marketing, Strategic Planning, Product Management, Project Management, Team Leadership, Management, Marketing Strategy, Product Development, Negotiation, Sales, Vendor Management.
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