Kerry Carlson Email & Phone Number

New York, New York, United States

• Bringing decades of executive experience – both agency and corporate – to clients in need of a strategic marketing professional to grow their business without the cost or commitment of a full-time employee. I offer a.
• Brand Strategy, development, launch and implementation.
• Commercial strategy and implementation (acquisition, retention, business development, sales).
• Marketing department development, evaluation and leadership.
• Product evaluation, strategy and development.

New York City Metropolitan Area

• I rebuilt the Xpressbet brand, created and led a marketing department while also serving as a strategic leader for the organization. During my time at Xpressbet, the company grew substantially, increasing its brand.
• XB Family Brand development / management.
• Management of a hybrid in-office / remote marketing department.
• Omni-channel marketing functions including acquisition/retention, analytics, product development, UX design, consumer testing, advertising, media planning, database marketing, content development, promotions.
• Build and management of all consumer facing websites and software applications.
• Affiliate and partner management.

New York City Metropolitan Area

• I rebuilt the West Point Thoroughbreds brand and created a new marketing department. As a result of this brand-based marketing plan, the company dramatically increased sales by approximately 50%. Additionally, brand.
• Creation and implementation of an omni-channel marketing plan including direct marketing, advertising, media planning, communications, promotions and events.
• Design, production and maintenance of all marketing collateral including the corporate website.

New York, NY

• I oversaw SME’s high-profile professional sports clients, ensuring that every engagement was executed in the most strategic, detailed and professional manner possible. As VP of Brand Communications, my responsibilities.
• Account management of marquis clients: NBA, NHL, MLB, USOC, Detroit Pistons, Tampa Bay Lightning, Boston Bruins, Dale Earnhardt, Inc., LPGA and Churchill Downs among many others.
• Strategic and creative direction for brand design and image related projects.
• Creation and quality control of advertising campaigns, brand strategies, and marketing plans.
• Workshop facilitation for client executives / stakeholder interviews / client focus group testing.