Kerry Fearnley Email & Phone Number

Huntingdon

St Ives, Cambridgeshire

Marketing Campaigns:• Execution and management of the marketing campaign for 44mm Soft Convex product portfolio using the Go2market strategy.• Initiated and developed successful marketing campaigns for the NovaLife product range including ‘Alice’ and ‘Work, Rest or Play’ to increase market share and product awareness.• Organising, designing and developing UK advertising requirements and marketing materials to aid promotion and produce sales tools. • Initiated and developed the new ERP pack (enhanced recovery), through nurse led focus group to encourage product promotion and service offering. • Co-managed the product discontinuation campaign for 110 SKU’s.Project Management:• Responsible for the implementation of the Dansac marketing plan and its part in generation of the agreed sales plan.• Primary link between the Sales Managers and the Territory Managers and help them to achieve Dansac growth and sales plans.• Management of the legislative documentation for new product applications with the Department of Health to secure additional products to the Dansac portfolio. • Collaborating with Dansac Global marketing in Denmark on combined projects.• Organizing patient and nurse case studies for promotional literature to expand the service offering, this also includes directing photo shoots.• Ostomy business and product specialist, a source for market and competitor product and company information and responsible for product training.• Co-travel with sales team and facilitate customer meetings, in order to understand the needs and uncover unmet needs of the market. Event planning:• Management of the ASCN conference; accommodation, registration, brand dinner.• Management of the stand/booth, from the design, focus and messaging to giveaways. Collaborating with the stand agency from brief to build, negotiating stand costs ensuring maximum brand exposure within budget.• Plan, organise and implement UK and global events, including ASCN, ECET, WCET.

• Responsible for providing security on site and ensuring duty of care to detainees, including processing the detainees as they enter or leave the centre and working as a block officer generally caring for the detainees and running the family accommodation block.

Haverhill

• Responsible for writing editorials and press releases, designing new product information and promotional material, and updating the company website.• In charge of advertising and marketing campaigns and taking the photos for these projects.• Organised events and exhibitions and maximised funding opportunities.• Liaised with the sales team concerning new prospects and statistical returns, and dealt with customer complaints, feedback and research.• Organised re-brand of the company including new logo and designs and a review of all the literature• Attended training in Adobe Illustrator, Quark and Desk top Publishing to develop my design skills.• Encouraged the company to save budget by providing me with the tools to take all of the photography for new materials, web and editorials.

Haverhill

• Provided the highest levels of customer service and undertook a range of tasks including processing payments from customers, cashing up, stock taking, arranging window displays, and ensuring an excellent standard of cleanliness and presentation in the store.

Cim Postgraduate Course, Marketing

Cim Diploma, Marketing

Cim Certificate, Marketing

National Diploma In Public Services, Forces

A Level, English And Psychology

Gcse, 10 Gcse'S Including English And Maths