Kerry Fosdike Email & Phone Number

United Kingdom

Reading, England, United Kingdom

Improving the end-to-end customer experience in key journeys and driving digital adoption.

Reading, United Kingdom

Improve customer experience by creating simple communications to support key journeys. Including business and agent-to-customer correspondence; web content; brochures; strategic email campaigns and incident management. Review end-to-end customer experience and suggest ways to better support customer or drive strategic outcomes such as online account management, meter requests or Direct Debit set-up.Reduce complaints and inbound calls by reviewing outbound correspondence and… Show more Improve customer experience by creating simple communications to support key journeys. Including business and agent-to-customer correspondence; web content; brochures; strategic email campaigns and incident management. Review end-to-end customer experience and suggest ways to better support customer or drive strategic outcomes such as online account management, meter requests or Direct Debit set-up.Reduce complaints and inbound calls by reviewing outbound correspondence and addressing clarity, consistency and tone of voice. Show less

London, England, United Kingdom

Adding value to the customer experience with competitions, offers and partnerships.Working across River's full portfolio, for clients including Holland & Barrett, The Co-operative, Superdrug, Crafts Council and more.

London, United Kingdom

Responsible for the promotional calendar and integrated marketing output of Britain's best-selling newspaper, the Daily Mail. Managed a team of three and a significant budget to secure weekly partnerships and promotional incentives to increase circulation of the newspaper and reward regular readers via the loyalty scheme, MyMail. Developed an annual marketing plan by regularly pitching fresh ideas to editors and negotiating strategic partnerships with some of the world's biggest… Show more Responsible for the promotional calendar and integrated marketing output of Britain's best-selling newspaper, the Daily Mail. Managed a team of three and a significant budget to secure weekly partnerships and promotional incentives to increase circulation of the newspaper and reward regular readers via the loyalty scheme, MyMail. Developed an annual marketing plan by regularly pitching fresh ideas to editors and negotiating strategic partnerships with some of the world's biggest brands and organisations, including WeightWatchers, The World of David Walliams, Lego, Marks & Spencer, St John Ambulance, Keep Britain Tidy and Boots. Turned many such associations into longer-term, mutually beneficial partnerships.Ensured all special editorial projects and charitable campaigns were supported with targeted communications to specific audiences, using all available channels and seeking out new paid-for and barter opportunities where possible.Point of contact for entire business regarding marketing initiatives, opportunities and execution. Second-to-none attention to detail and superior knowledge of promotional rules and regulations. Show less

London, United Kingdom

A busy and varied role delivering partnerships and loyalty programmes to drive customer footfall and increase basket spend for retail clients.

London, United Kingdom

Sourcing and delivering daily promotions for The Daily Telegraph and Sunday Telegraph to increase print circulation and newspaper revenues.

Ba Hons 2:1, English And Philosophy

English and Philosophy

Education record