Engaged extensive audiences to drive revenue growth, elevate the university reputation and build trustworthy relationships. Oversight of branding, marketing, data driven digital and website marketing, research, creative content and messaging to bring to life life the mission of SU. This included telling the story of the university that leveraged the excellence of individual programs, faculty and the global impact of students and alumni.It was a privilege to promote a culture of high performance and continuous improvement that values learning and a commitment to inclusive excellence and quality. With an emphasis on reputation and brand building and undergraduate and graduate program and product development, I led a team of marketing communications professionals.

Responsible for global branding, communications, product development, digital, creative services and customer relations for partnerships and product suite distributed in over 50 countries.

Integrated marketing and new product launch to drive adoption targeting merchants, banks, payment networks, and mobile carriers. Collaborated with executive leadership and advised CEO for media briefings and internal communications. Orchestrated thorough PR agency search, establishing ultimate agency partner. Generated brand awareness and drove engagement through PR and launch of new website. Secured business development partnerships with OEMs, OS and wireless service providers, and retail merchants by product positioning, sales readiness and training initiatives.

Drove new revenue and customer loyalty for consumer brands and media companies through strategic, creative and measurable mobile marketing, product marketing, positioning and multi-channel campaigns. A software and services company, Hipcricket was recognized for results-producing programs by clients, the Mobile Marketing Association, a leading global wireless analyst firm, and the CTIA Wireless Association, among others.- My role at Hipcricket included leading the marketing communications team through the company's re-branding, advertising, digital/new media, research, events, relationship marketing and internal communications functions.

Infused Trustworthy Computing practices, developed significant partnerships and relationships with Microsoft business group leaders, resulting in integrated product development and launch cycles and global customer marketing initiatives and communications.Drove internal marketing outreach for business groups across the company to ensure products and services uphold Microsoft’s privacy, online safety, geopolitical and accessibility policies, controls and best practices.Delivered senior management-consulting to executive leaders throughout the company as a Trustworthy Computing evangelist and influencer which measurably improved resources/headcount focused on strategic priorities.Evaluated Microsoft Hong Kong marketing vendors and processes with respect to customer data protection, resulting in a reduced risk to the brand, customer privacy implications and corporate governance.

Established executive communications framework/value proposition/messaging resulting in enhanced trust, collaboration and measurable strategic outcomes across multiple business groups between Microsoft's corporate, product development and marketing teamsProvided strategic consulting across the company customizing progressive marketing plans based on Trustworthy Computing needs and requirements.

Increased perception of leadership for Microsoft in Unified Communications and the VoIP arena culminating in a global product launch and strategic partnership with Nortel, CEO launch and worldwide PR and Analyst coverage results.

Created and executed global marketing initiative for US, Paris, Zurich, Stockholm, Sao Paulo, Beijing, Hong Kong, Taipei, Singapore and Delhi markets

Led the Go-To-Market and Worldwide Marketing readiness strategy and planning with key marketing stakeholders in SMSG resulting in global adoption/consumption of marketing solutions: Delivered eight ILT courses, six digital/online programs and 10 online assessments to measure marketing effectiveness.

Microsoft Mobile Device Division and OEM Groups, and NodeLogic-Marketing consulting engagements.

Grew start-up operation to 550 employees, over $500 million invested in the company, and network launch.

Launched and drove adoption of multiple brands including 1-800-Imagine, and engineered and launched new sales and marketing channel resulting in 15% incremental revenue growth, improved operating efficiencies and profitability. Led and coached a 10-person marketing team and a 100 person direct response sales channel.