Teaching multiple sections of public relations writing to polish students' writing skills and prepare them for the job market. Areas of focus include resumes, cover letters, proposals, portfolios, media advisories, news releases and other materials communications professionals are likely to produce in a work environment.

• Responsible for the development, implementation and maintenance of NASCAR on SPEED social media marketing platforms • Increased NASCAR on SPEED’s social media account followers by 400% percent (Facebook) and 450% (Twitter) in a 13-month period• Developed content concepts for NASCAR on SPEED social media accounts, including videos and graphics that resulted in increased engagement and positive brand affinity• Executed real-time ideation for SPEED social media platform content during race weekends• Monitored SPEED and industry social media content. Collaborated with SPEED marketing to craft timely, appropriate responses to protect the brand and increase affinity• Mentored and supervised team personnel. Guidance led to improved job performance, increased efficiency and ability to assume additional responsibilities• Gathered campaign results, analyzed data and prepared weekly reports for SPEED management

• Developed and executed marketing and communications plans around key Sprint NASCAR marketing platforms, including the Sprint All-Star race, the Miss Sprint Cup ambassador program and the Chase for the Sprint Cup • Created and executed brand-building media campaigns, resulting in an 80% percent increase in media opportunities and an 1151% increase in publicity value YOY (2010-2011)• Managed and developed content for Miss Sprint Cup social media platforms, achieving an average of 400 interactions per post, 97% positive tonality and a 4000% increase in followers on Facebook (2009-2012)• Primary point of contact for key stakeholders, including NASCAR Integrated Marketing Communications, driver and track representatives and motorsports media• Managed communications team, providing direction and supervision of strategic campaign execution• Responsible for creating all communications, including spokesperson talking points, executive speeches and internal employee communications relating to sponsorship• Developed and implemented media policy and crisis communications plan for key stakeholders, including media training of spokespersons to ensure effective delivery of key brand messages• Managed media relations budgets to influence profitability, resulting in a 20% average annual cost reduction

• Created and executed brand-building media campaigns around Shell-Pennzoil’s motorsports sponsorship marketing initiatives• Served as liaison between driver and sponsor, ensuring delivery of key talking points and marketing program details to facilitate effective message delivery during media opportunities• Created all content for team social media accounts• Pitched stories to traditional and digital media, securing a feature special on FOX Sports Net, as well as stories with the Associated Press and USA Today

• Executed marketing communications and activation plans for Fortune 100 companies’ motorsports sponsorships• Created and executed comprehensive media services programs, including press kit materials, race reports, press releases, story pitches, internal advisories and weekly updates to primary and associate sponsors• Developed and maintained relationships with key stakeholders, including clients’ marketing communications representatives, sanctioning body, venue and media members• Assisted web designer in the production of teamlowesracing.com and racing.bestbuy.com, compiling all necessary elements (images, statistics, stories, interviews) for content updates• Compiled broadcast, print and digital media impressions and prepared reports for clients • Helped generate over two billion print media impressions for Team Lowe’s Racing’s NASCAR Busch Series team sponsorship in 2004, including stories in USA Today, The Los Angeles Times and The Miami Herald

Public Relations Manager, GNC Live Well Racing ProgramAccount Director, U.S. Army NASCAR Racing Program• Managed the day-to-day operations of the GNC Live Well NASCAR program, including marketing plan development and execution, media relations, driver and showcar appearances, credentials and VIP services• Managed the planning and execution of nine NASCAR race entitlements, including mobile marketing, sampling, ticket allocation, signage and verifying delivery of other contractual assets• Primary point of contact and VIP host to multiple agency and Fortune 500 clients at NASCAR events